--- title: "SBS Bank vs TSB: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, SBS Bank or TSB? Compare estimated monthly branded-search demand and Share of Search inside the Retail Banks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sbs-bank-vs-tsb" publisher: "Brandwave" --- # SBS Bank vs TSB: Which is more popular by branded search in New Zealand? Which is more popular in search, SBS Bank or TSB? Compare estimated monthly branded-search demand and Share of Search inside the Retail Banks set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SBS Bank and TSB - **Competitive set**: Retail Banks - **Market**: New Zealand - **Month measured**: Aug 2026 - **SBS Bank Share of Search**: 0.94% - **TSB Share of Search**: 3.3% ## Which is more popular in search, SBS Bank or TSB? - In August 2026, TSB had more branded searches than SBS Bank among retail banks in New Zealand. TSB was estimated to have 79.6K branded searches compared to SBS Bank’s 22.3K, and held a 3.3% Share of Search versus SBS Bank’s 0.94%. - TSB was ahead of SBS Bank in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, SBS Bank’s estimated Share of Search among retail banks in New Zealand moved from 0.96% to 0.94%, and its estimated monthly branded searches moved from 27.3K to 22.3K. - Across the 11 months ending August 2026, TSB’s estimated Share of Search among retail banks in New Zealand moved from 2.7% to 3.3%, and its estimated monthly branded searches moved from 76.7K to 79.6K. ## How did search popularity change for New Zealand retail banks in August 2026? - Estimated monthly branded searches for SBS Bank in New Zealand fell 18.2% over 11 measured months, from 27.3K to 22.3K in August 2026. ## Month by month | Month | SBS Bank estimated searches | SBS Bank Share of Search | SBS Bank rank | TSB estimated searches | TSB Share of Search | TSB rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.3K | 0.96% | 7 | 76.7K | 2.7% | 6 | | Nov 2025 | 27.2K | 1% | 7 | 76.4K | 2.9% | 6 | | Dec 2025 | 22.3K | 0.85% | 7 | 76.3K | 2.9% | 6 | | Jan 2026 | 22.3K | 0.88% | 7 | 73.7K | 2.9% | 6 | | Feb 2026 | 22.3K | 0.98% | 7 | 73.7K | 3.2% | 6 | | Mar 2026 | 27.2K | 1.1% | 7 | 76.5K | 3% | 6 | | Apr 2026 | 22.3K | 0.86% | 7 | 76.5K | 2.9% | 6 | | May 2026 | 27.2K | 1.1% | 7 | 79.8K | 3.1% | 6 | | Jun 2026 | 27.3K | 1.1% | 7 | 93.2K | 3.6% | 6 | | Jul 2026 | 22.3K | 0.97% | 7 | 76.3K | 3.3% | 6 | | Aug 2026 | 22.3K | 0.94% | 7 | 79.6K | 3.3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using SBS Bank’s and TSB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SBS Bank**: Measured on the search terms “SBS Bank”, “sbs bank credit card”, “sbs bank home loan”, “sbs bank home loans”, “sbs bank kiwisaver”, “sbs bank mortgage”, “sbs bank personal loan” and “sbs bank term deposit”, summed into one figure. - **TSB**: Measured on the search terms “tsb”, “Tsb Bank”, “tsb banking”, “tsb credit card”, “tsb home loan”, “tsb home loans”, “tsb kiwisaver”, “tsb mortgage”, “tsb mortgages”, “tsb personal loan”, “tsb savings”, “tsb savings account” and “tsb term deposit”, summed into one figure. - [SBS Bank profile](/demand/nz/brands/sbs-bank) - [TSB profile](/demand/nz/brands/tsb) - [All retail banks in New Zealand](/demand/nz/categories/nz-retail-banks): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, SBS Bank or TSB? In August 2026, TSB had more branded searches than SBS Bank among retail banks in New Zealand. TSB was estimated to have 79.6K branded searches compared to SBS Bank’s 22.3K, and held a 3.3% Share of Search versus SBS Bank’s 0.94%. ## Cite this page Brandwave. "SBS Bank vs TSB: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sbs-bank-vs-tsb This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sbs-bank-vs-tsb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.