--- title: "SBA vs Tax Link: Which is searched more in New Zealand?" description: "Is SBA or Tax Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sba-vs-tax-link" publisher: "Brandwave" --- # SBA vs Tax Link: Which is searched more in New Zealand? Is SBA or Tax Link more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SBA and Tax Link - **Competitive set**: Napier accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **SBA Share of Search**: 9.1% - **Tax Link Share of Search**: 3% ## Is SBA or Tax Link more popular in search? - In September 2026, SBA had more branded searches than Tax Link among Napier accounting firms in New Zealand. SBA had about 30 branded searches, while Tax Link had 10. SBA made up 9.1% of all Napier accounting firm searches we track, and Tax Link accounted for 3%. - The lead changed hands once in the 12 months ending September 2026: SBA took it in September 2026. - Across the 12 months ending September 2026, SBA’s share of searches among Napier accounting firms in New Zealand moved from 0% to 9.1%, and its estimated monthly branded searches moved from 0 to 30. - Across the 12 months ending September 2026, Tax Link’s share of searches among Napier accounting firms in New Zealand moved from 11.5% to 3%, and its estimated monthly branded searches moved from 30 to 10. ## Top Napier accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, SBA was mentioned in two out of three: in two of the three ChatGPT answers. Tax Link did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Kiwitax | 1st | 3 of 3 | 3 of 3 | | Ascend Accounting + Advisory | 2nd | 3 of 3 | 3 of 3 | | SBA | 3rd | 2 of 3 | 2 of 3 | | BDO | 4th | 2 of 3 | 2 of 3 | | Pulse Accountants | 5th | 1 of 3 | 1 of 3 | | Oldershaw Accountants | 6th | 1 of 3 | 1 of 3 | | numio | Not ranked | 0 of 3 | 0 of 3 | | Arco Advisory | Not ranked | 0 of 3 | 0 of 3 | | On All Accounts | Not ranked | 0 of 3 | 0 of 3 | | Tax Link | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Napier accounting firms - Asked ChatGPT "Which accounting firm should I hire in Napier, New Zealand?": 1. Kiwitax, 2. Ascend Accounting + Advisory, 3. BDO - Asked ChatGPT "What are the best accounting firms in Napier, New Zealand?": 1. Kiwitax, 2. SBA, 3. Ascend Accounting + Advisory, 4. BDO, 5. Pulse Accountants, 6. Oldershaw Accountants - Asked ChatGPT "What's the best accounting firm in Napier, New Zealand for a small business?": 1. Kiwitax, 2. SBA, 3. Ascend Accounting + Advisory Not named in any answer: numio, Arco Advisory, On All Accounts and Tax Link. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier accounting firms in September 2026? - In September 2026, numio overtook Ascend Accounting + Advisory and 2 others to rank 4th among Napier accounting firms in New Zealand, with 15.2% of the searches. - In September 2026, SBA overtook Ascend Accounting + Advisory and 4 others to rank 5th among Napier accounting firms in New Zealand, with 9.1% of the searches. - In September 2026, Tax Link lost share of searches among Napier accounting firms in New Zealand, from 6.5% to 3%. ## Month by month | Month | SBA estimated searches | SBA Share of Search | SBA rank | Tax Link estimated searches | Tax Link Share of Search | Tax Link rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 0 | 0% | 10 | 30 | 11.5% | 4 | | Nov 2025 | 10 | 3.3% | 8 | 20 | 6.7% | 5 | | Dec 2025 | 0 | 0% | 10 | 10 | 4.8% | 7 | | Jan 2026 | 0 | 0% | 10 | 10 | 3.2% | 6 | | Feb 2026 | 0 | 0% | 10 | 10 | 3% | 8 | | Mar 2026 | 0 | 0% | 10 | 20 | 5.9% | 5 | | Apr 2026 | 0 | 0% | 10 | 30 | 9.7% | 4 | | May 2026 | 0 | 0% | 10 | 20 | 5.7% | 7 | | Jun 2026 | 10 | 2.5% | 8 | 20 | 5% | 6 | | Jul 2026 | 10 | 3% | 9 | 30 | 9.1% | 4 | | Aug 2026 | 0 | 0% | 10 | 20 | 6.5% | 5 | | Sep 2026 | 30 | 9.1% | 5 | 10 | 3% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using SBA’s and Tax Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SBA**: Measured on the search terms “sba hawera”, “sba lower hutt”, “sba petone”, “sba pukekohe”, “sba taranaki”, “sba thames” and “sba wanganui”, summed into one figure. - **Tax Link**: Measured on the search terms “tax link”, “tax link accountants”, “tax link napier”, “taxlink” and “taxlink accountants”, summed into one figure. - [SBA profile](/demand/nz/brands/sba) - [Tax Link profile](/demand/nz/brands/tax-link) - [All Napier accounting firms in New Zealand](/demand/nz/locations/napier/accounting-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SBA or Tax Link more popular in search? In September 2026, SBA had more branded searches than Tax Link among Napier accounting firms in New Zealand. SBA had about 30 branded searches, while Tax Link had 10. SBA made up 9.1% of all Napier accounting firm searches we track, and Tax Link accounted for 3%. ## Cite this page Brandwave. "SBA vs Tax Link: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/sba-vs-tax-link This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sba-vs-tax-link. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.