--- title: "SBA vs Schurr & Ireland: Which is searched more in New Zealand?" description: "Is SBA or Schurr & Ireland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sba-vs-schurr-ireland" publisher: "Brandwave" --- # SBA vs Schurr & Ireland: Which is searched more in New Zealand? Is SBA or Schurr & Ireland more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SBA and Schurr & Ireland - **Competitive set**: New Plymouth accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **SBA Share of Search**: 7.3% - **Schurr & Ireland Share of Search**: 12.2% ## Is SBA or Schurr & Ireland more popular in search? - In September 2026, Schurr & Ireland had more branded searches than SBA among New Plymouth accounting firms in New Zealand. Schurr & Ireland had about 50 branded searches, while SBA had 30. Schurr & Ireland made up 12.2% of all New Plymouth accounting firm searches we track, and SBA accounted for 7.3%. - Schurr & Ireland was ahead of SBA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SBA’s share of searches among New Plymouth accounting firms in New Zealand moved from 2.7% to 7.3%, and its estimated monthly branded searches moved from 10 to 30. - Across the 12 months ending September 2026, Schurr & Ireland’s share of searches among New Plymouth accounting firms in New Zealand moved from 24.3% to 12.2%, and its estimated monthly branded searches moved from 90 to 50. ## Top New Plymouth accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both SBA and Schurr & Ireland showed up in all four answers. SBA was listed before Schurr & Ireland in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SBA | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Schurr & Ireland | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Mondo Advisory | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Baker Tilly Staples Rodway | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | More CA | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | BDO | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Balance CA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | KDG Accounting | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about New Plymouth accounting firms - Asked ChatGPT "Which accounting firm should I hire in New Plymouth, New Zealand?": 1. SBA, 2. Schurr & Ireland, 3. Mondo Advisory, 4. Baker Tilly Staples Rodway, 5. More CA - Asked ChatGPT "What are the best accounting firms in New Plymouth, New Zealand?": 1. SBA, 2. Schurr & Ireland, 3. Mondo Advisory, 4. Baker Tilly Staples Rodway, 5. BDO, 6. More CA - Asked ChatGPT "What's the best accounting firm in New Plymouth, New Zealand for a small business?": 1. SBA, 2. Schurr & Ireland, 3. Mondo Advisory - Searched Google, AI Overview "new plymouth accountants": 1. Schurr & Ireland, 2. Baker Tilly Staples Rodway, 3. SBA Not named in any answer: Balance CA and KDG Accounting. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand New Plymouth accounting firms in September 2026? - In September 2026, SBA lost share of searches among New Plymouth accounting firms in New Zealand, from 11.1% to 7.3%. - In September 2026, Schurr & Ireland lost share of searches among New Plymouth accounting firms in New Zealand, from 13.9% to 12.2%. ## Month by month | Month | SBA estimated searches | SBA Share of Search | SBA rank | Schurr & Ireland estimated searches | Schurr & Ireland Share of Search | Schurr & Ireland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 2.7% | 8 | 90 | 24.3% | 3 | | Nov 2025 | 10 | 2.8% | 7 | 70 | 19.4% | 3 | | Dec 2025 | 10 | 3.6% | 7 | 50 | 17.9% | 3 | | Jan 2026 | 20 | 6.5% | 5 | 50 | 16.1% | 3 | | Feb 2026 | 30 | 8.1% | 5 | 70 | 18.9% | 2 | | Mar 2026 | 40 | 9.5% | 4 | 70 | 16.7% | 3 | | Apr 2026 | 20 | 4.5% | 6 | 50 | 11.4% | 3 | | May 2026 | 40 | 10.3% | 4 | 50 | 12.8% | 3 | | Jun 2026 | 20 | 5% | 6 | 70 | 17.5% | 3 | | Jul 2026 | 20 | 6.7% | 5 | 40 | 13.3% | 3 | | Aug 2026 | 40 | 11.1% | 4 | 50 | 13.9% | 3 | | Sep 2026 | 30 | 7.3% | 5 | 50 | 12.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using SBA’s and Schurr & Ireland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SBA**: Measured on the search terms “sba hawera”, “sba lower hutt”, “sba petone”, “sba pukekohe”, “sba taranaki”, “sba thames” and “sba wanganui”, summed into one figure. - **Schurr & Ireland**: Measured on the search terms “schurr ireland” and “schurr ireland accounting”, summed into one figure. - [SBA profile](/demand/nz/brands/sba) - [Schurr & Ireland profile](/demand/nz/brands/schurr-ireland) - [All New Plymouth accounting firms in New Zealand](/demand/nz/locations/new-plymouth/accounting-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SBA or Schurr & Ireland more popular in search? In September 2026, Schurr & Ireland had more branded searches than SBA among New Plymouth accounting firms in New Zealand. Schurr & Ireland had about 50 branded searches, while SBA had 30. Schurr & Ireland made up 12.2% of all New Plymouth accounting firm searches we track, and SBA accounted for 7.3%. ## Cite this page Brandwave. "SBA vs Schurr & Ireland: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/sba-vs-schurr-ireland This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sba-vs-schurr-ireland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.