---
title: "SAXX vs Step One: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, SAXX or Step One? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/saxx-vs-step-one"
publisher: "Brandwave"
---

# SAXX vs Step One: Which is more popular by branded search in New Zealand?

Which is more popular in search, SAXX or Step One? Compare estimated monthly branded-search demand and Share of Search inside the Underwear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: SAXX and Step One
- **Competitive set**: Underwear brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **SAXX Share of Search**: 0.39%
- **Step One Share of Search**: 0.55%

## Which is more popular in search, SAXX or Step One?

- In August 2026, Step One had more branded searches than SAXX among underwear brands in New Zealand. Step One was estimated to have 240 branded searches compared to SAXX’s 170, and held a 0.55% Share of Search versus SAXX’s 0.39%.
- Step One was ahead of SAXX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SAXX’s estimated Share of Search among underwear brands in New Zealand moved from 0.3% to 0.39%, and its estimated monthly branded searches moved from 120 to 170.
- Across the 11 months ending August 2026, Step One’s estimated Share of Search among underwear brands in New Zealand moved from 0.5% to 0.55%, and its estimated monthly branded searches moved from 200 to 240.

## How did search popularity change for New Zealand underwear brands in August 2026?

- Estimated monthly branded searches for SAXX in New Zealand rose 41.7% over 11 measured months, from 120 to 170 in August 2026.
- Estimated monthly branded searches for Step One in New Zealand rose 20% over 11 measured months, from 200 to 240 in August 2026.

## Month by month

| Month | SAXX estimated searches | SAXX Share of Search | SAXX rank | Step One estimated searches | Step One Share of Search | Step One rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 120 | 0.3% | 5 | 200 | 0.5% | 4 |
| Nov 2025 | 170 | 0.26% | 5 | 620 | 0.94% | 4 |
| Dec 2025 | 150 | 0.23% | 5 | 280 | 0.44% | 4 |
| Jan 2026 | 130 | 0.28% | 5 | 290 | 0.63% | 4 |
| Feb 2026 | 130 | 0.34% | 5 | 150 | 0.39% | 4 |
| Mar 2026 | 160 | 0.32% | 4 | 160 | 0.32% | 5 |
| Apr 2026 | 110 | 0.24% | 5 | 110 | 0.24% | 6 |
| May 2026 | 180 | 0.36% | 5 | 240 | 0.48% | 4 |
| Jun 2026 | 120 | 0.24% | 6 | 230 | 0.46% | 4 |
| Jul 2026 | 160 | 0.34% | 5 | 280 | 0.59% | 4 |
| Aug 2026 | 170 | 0.39% | 5 | 240 | 0.55% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using SAXX’s and Step One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **SAXX**: Measured on the search terms “saxx”, “saxx boxers”, “saxx briefs”, “saxx near me” and “saxx nz”, summed into one figure.
- **Step One**: Measured on the search terms “step one boxers”, “step one briefs” and “step one undies”, summed into one figure.

- [SAXX profile](/demand/nz/brands/saxx)
- [Step One profile](/demand/nz/brands/step-one)
- [All underwear brands in New Zealand](/demand/nz/categories/nz-mens-underwear-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, SAXX or Step One?

In August 2026, Step One had more branded searches than SAXX among underwear brands in New Zealand. Step One was estimated to have 240 branded searches compared to SAXX’s 170, and held a 0.55% Share of Search versus SAXX’s 0.39%.

## Cite this page

Brandwave. "SAXX vs Step One: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/saxx-vs-step-one

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/saxx-vs-step-one. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.