--- title: "Savage Law vs Thomson Wilson Law: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Savage Law or Thomson Wilson Law? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/savage-law-vs-thomson-wilson-law" publisher: "Brandwave" --- # Savage Law vs Thomson Wilson Law: Which is more popular by branded search in New Zealand? Which is more popular in search, Savage Law or Thomson Wilson Law? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Savage Law and Thomson Wilson Law - **Competitive set**: Whangarei law firms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Savage Law Share of Search**: 10.8% - **Thomson Wilson Law Share of Search**: 30.7% ## Which is more popular in search, Savage Law or Thomson Wilson Law? - In August 2026, Thomson Wilson Law had more branded searches than Savage Law among whangarei law firms in New Zealand. Thomson Wilson Law was estimated to have 990 branded searches compared to Savage Law’s 350, and held a 30.7% Share of Search versus Savage Law’s 10.8%. - Thomson Wilson Law was ahead of Savage Law in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Savage Law’s estimated Share of Search among whangarei law firms in New Zealand moved from 9.5% to 10.8%, and its estimated monthly branded searches moved from 310 to 350. - Across the 11 months ending August 2026, Thomson Wilson Law’s estimated Share of Search among whangarei law firms in New Zealand moved from 36.5% to 30.7%, and its estimated monthly branded searches moved from 1.2K to 990. ## How did search popularity change for New Zealand whangarei law firms in August 2026? - In August 2026, WRMK Lawyers overtook Thomson Wilson Law to take the highest estimated Share of Search among whangarei law firms in New Zealand, at 37.2%. - In August 2026, Savage Law gained estimated Share of Search among whangarei law firms in New Zealand, from 10.1% to 10.8%. - In August 2026, Thomson Wilson Law lost estimated Share of Search among whangarei law firms in New Zealand, from 36.6% to 30.7%. ## Month by month | Month | Savage Law estimated searches | Savage Law Share of Search | Savage Law rank | Thomson Wilson Law estimated searches | Thomson Wilson Law Share of Search | Thomson Wilson Law rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 310 | 9.5% | 4 | 1.2K | 36.5% | 1 | | Nov 2025 | 390 | 11% | 4 | 1.2K | 33.4% | 2 | | Dec 2025 | 250 | 9.6% | 4 | 1K | 38.5% | 1 | | Jan 2026 | 390 | 15.5% | 3 | 810 | 32.3% | 1 | | Feb 2026 | 430 | 13.6% | 3 | 1.2K | 38.2% | 1 | | Mar 2026 | 530 | 14.6% | 3 | 1.2K | 33.2% | 1 | | Apr 2026 | 330 | 11.6% | 4 | 970 | 34% | 2 | | May 2026 | 410 | 12.3% | 4 | 1.5K | 44.3% | 1 | | Jun 2026 | 480 | 14.2% | 3 | 1.2K | 35.9% | 1 | | Jul 2026 | 330 | 10.1% | 4 | 1.2K | 36.6% | 1 | | Aug 2026 | 350 | 10.8% | 4 | 990 | 30.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Savage Law’s and Thomson Wilson Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Savage Law**: Measured on the search terms “savage law”, “savage law whangarei” and “savagelaw”, summed into one figure. - **Thomson Wilson Law**: Measured on the search terms “thomson wilson law”, “thomson wilson law new zealand”, “thomson wilson law whangarei” and “thomson wilson lawyers”, summed into one figure. - [Savage Law profile](/demand/nz/brands/savage-law) - [Thomson Wilson Law profile](/demand/nz/brands/thomson-wilson-law) - [All whangarei law firms in New Zealand](/demand/nz/categories/nz-whangarei-law-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Savage Law or Thomson Wilson Law? In August 2026, Thomson Wilson Law had more branded searches than Savage Law among whangarei law firms in New Zealand. Thomson Wilson Law was estimated to have 990 branded searches compared to Savage Law’s 350, and held a 30.7% Share of Search versus Savage Law’s 10.8%. ## Cite this page Brandwave. "Savage Law vs Thomson Wilson Law: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/savage-law-vs-thomson-wilson-law This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/savage-law-vs-thomson-wilson-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.