--- title: "Sandleford vs Squire: Which is searched more in New Zealand?" description: "Is Sandleford or Squire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Padlock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sandleford-vs-squire" publisher: "Brandwave" --- # Sandleford vs Squire: Which is searched more in New Zealand? Is Sandleford or Squire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Padlock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sandleford and Squire - **Competitive set**: Padlock brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Sandleford Share of Search**: 3.5% - **Squire Share of Search**: 30.2% ## Is Sandleford or Squire more popular in search? - In September 2026, Squire had more branded searches than Sandleford among padlock brands in New Zealand. Squire had about 600 branded searches, while Sandleford had 70. Squire made up 30.2% of all padlock brand searches we track, and Sandleford accounted for 3.5%. - Squire was ahead of Sandleford in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sandleford’s share of searches among padlock brands in New Zealand moved from 2.5% to 3.5%, and its estimated monthly branded searches moved from 50 to 70. - Across the 12 months ending September 2026, Squire’s share of searches among padlock brands in New Zealand moved from 36.5% to 30.2%, and its estimated monthly branded searches moved from 730 to 600. ## Top padlock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Sandleford nor Squire showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ABUS | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Master Lock | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Yale | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Squire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Sandleford | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about padlock brands - Asked ChatGPT "Which padlock brand should I buy in New Zealand?": 1. ABUS, 2. Master Lock, 3. Yale - Asked ChatGPT "What are the best padlock brands in New Zealand?": 1. ABUS, 2. Master Lock, 3. Yale - Asked ChatGPT "What's the best padlock brand in New Zealand for home security?": 1. ABUS, 2. Master Lock - Searched Google, AI Overview "best padlock": 1. ABUS, 2. Master Lock, 3. Yale - Searched Google, AI Overview "padlock for gate": 1. Master Lock, 2. ABUS Not named in any answer: Squire and Sandleford. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand padlock brands in September 2026? - In September 2026, Yale overtook Squire to become the leader among padlock brands in New Zealand, with 36.2% of the searches. - In September 2026, Squire lost share of searches among padlock brands in New Zealand, from 39.8% to 30.2%. - Sandleford’s share of searches among padlock brands in New Zealand has gained ground for 3 months in a row, from 1.9% to 3.5% in September 2026. ## Month by month | Month | Sandleford estimated searches | Sandleford Share of Search | Sandleford rank | Squire estimated searches | Squire Share of Search | Squire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 2.5% | 5 | 730 | 36.5% | 1 | | Nov 2025 | 50 | 2.4% | 5 | 730 | 35.3% | 1 | | Dec 2025 | 50 | 2.3% | 5 | 730 | 34% | 1 | | Jan 2026 | 50 | 2.2% | 5 | 890 | 39% | 1 | | Feb 2026 | 70 | 3.4% | 5 | 730 | 36% | 1 | | Mar 2026 | 50 | 2.5% | 5 | 730 | 36.7% | 1 | | Apr 2026 | 50 | 2.2% | 5 | 890 | 39% | 1 | | May 2026 | 50 | 2.1% | 5 | 890 | 38.2% | 1 | | Jun 2026 | 40 | 1.9% | 5 | 730 | 35.3% | 1 | | Jul 2026 | 50 | 2.4% | 5 | 730 | 34.6% | 1 | | Aug 2026 | 70 | 3.1% | 5 | 900 | 39.8% | 1 | | Sep 2026 | 70 | 3.5% | 5 | 600 | 30.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Sandleford’s and Squire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sandleford**: Measured on the search term “sandleford”. - **Squire**: Measured on the search terms “squire” and “squire padlock”, summed into one figure. - [Sandleford profile](/demand/nz/brands/sandleford) - [Squire profile](/demand/nz/brands/squire) - [All padlock brands in New Zealand](/demand/nz/categories/nz-padlock-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sandleford or Squire more popular in search? In September 2026, Squire had more branded searches than Sandleford among padlock brands in New Zealand. Squire had about 600 branded searches, while Sandleford had 70. Squire made up 30.2% of all padlock brand searches we track, and Sandleford accounted for 3.5%. ## Cite this page Brandwave. "Sandleford vs Squire: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/sandleford-vs-squire This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sandleford-vs-squire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.