--- title: "Samsung vs XGIMI: Which is searched more in New Zealand?" description: "Is Samsung or XGIMI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable projector brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/samsung-vs-xgimi" publisher: "Brandwave" --- # Samsung vs XGIMI: Which is searched more in New Zealand? Is Samsung or XGIMI more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Portable projector brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung and XGIMI - **Competitive set**: Portable projector brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Samsung Share of Search**: 8.9% - **XGIMI Share of Search**: 11.8% ## Is Samsung or XGIMI more popular in search? - In September 2026, XGIMI had more branded searches than Samsung among portable projector brands in New Zealand. XGIMI had about 520 branded searches, while Samsung had 390. XGIMI made up 11.8% of all portable projector brand searches we track, and Samsung accounted for 8.9%. - The lead changed hands 6 times in the 12 months ending September 2026: Samsung took it in December 2025, XGIMI took it in February 2026, Samsung took it in March 2026, XGIMI took it in April 2026, Samsung took it in August 2026, XGIMI took it in September 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among portable projector brands in New Zealand moved from 11.1% to 8.9%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, XGIMI’s share of searches among portable projector brands in New Zealand moved from 12.2% to 11.8%, and its estimated monthly branded searches moved from 430 to 520. ## Top portable projector brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Samsung appeared in all five answers. XGIMI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. XGIMI was listed before Samsung in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | XGIMI | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Anker | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Epson | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | BenQ | 5th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about portable projector brands - Asked ChatGPT "Which portable projector brand should I buy in New Zealand?": 1. XGIMI, 2. Anker, 3. Epson, 4. Samsung - Asked ChatGPT "What are the best portable projector brands in New Zealand?": 1. XGIMI, 2. Anker, 3. Epson, 4. Samsung, 5. BenQ - Asked ChatGPT "What's the best portable projector brand in New Zealand for home movies?": 1. XGIMI, 2. Anker, 3. Epson, 4. Samsung - Searched Google, AI Overview "portable projector nz": 1. Samsung, 2. Anker - Searched Google, AI Overview "small projector nz": 1. Samsung, 2. XGIMI Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand portable projector brands in September 2026? - In September 2026, XGIMI overtook Samsung to rank 3rd among portable projector brands in New Zealand, with 11.8% of the searches. - In September 2026, Samsung lost share of searches among portable projector brands in New Zealand, from 10.9% to 8.9%. ## Month by month | Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | XGIMI estimated searches | XGIMI Share of Search | XGIMI rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 11.1% | 4 | 430 | 12.2% | 3 | | Nov 2025 | 480 | 12.3% | 4 | 620 | 15.9% | 3 | | Dec 2025 | 480 | 13.2% | 3 | 460 | 12.6% | 4 | | Jan 2026 | 390 | 10.5% | 3 | 330 | 8.9% | 4 | | Feb 2026 | 320 | 10.2% | 4 | 340 | 10.9% | 3 | | Mar 2026 | 390 | 11.4% | 3 | 250 | 7.3% | 4 | | Apr 2026 | 390 | 11% | 4 | 400 | 11.2% | 3 | | May 2026 | 320 | 9.1% | 4 | 560 | 16% | 3 | | Jun 2026 | 320 | 9.1% | 4 | 460 | 13% | 3 | | Jul 2026 | 390 | 9.8% | 4 | 600 | 15% | 3 | | Aug 2026 | 480 | 10.9% | 3 | 430 | 9.8% | 4 | | Sep 2026 | 390 | 8.9% | 4 | 520 | 11.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung’s and XGIMI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung**: Measured on the search term “samsung odyssey”. - **XGIMI**: Measured on the search terms “xgimi”, “xgimi horizon” and “xgimi horizon pro”, summed into one figure. - [Samsung profile](/demand/nz/brands/samsung) - [XGIMI profile](/demand/nz/brands/xgimi) - [All portable projector brands in New Zealand](/demand/nz/categories/nz-portable-projector-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Samsung or XGIMI more popular in search? In September 2026, XGIMI had more branded searches than Samsung among portable projector brands in New Zealand. XGIMI had about 520 branded searches, while Samsung had 390. XGIMI made up 11.8% of all portable projector brand searches we track, and Samsung accounted for 8.9%. ## Cite this page Brandwave. "Samsung vs XGIMI: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/samsung-vs-xgimi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/samsung-vs-xgimi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.