--- title: "Samsung vs WHOOP: Which is searched more in New Zealand?" description: "Is Samsung or WHOOP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/samsung-vs-whoop" publisher: "Brandwave" --- # Samsung vs WHOOP: Which is searched more in New Zealand? Is Samsung or WHOOP more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sleep tracker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung and WHOOP - **Competitive set**: Sleep tracker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Samsung Share of Search**: 1.1% - **WHOOP Share of Search**: 19.1% ## Is Samsung or WHOOP more popular in search? - In September 2026, WHOOP had more branded searches than Samsung among sleep tracker brands in New Zealand. WHOOP had about 6,800 branded searches, while Samsung had 390. WHOOP made up 19.1% of all sleep tracker brand searches we track, and Samsung accounted for 1.1%. - WHOOP was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among sleep tracker brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, WHOOP’s share of searches among sleep tracker brands in New Zealand moved from 14.9% to 19.1%, and its estimated monthly branded searches moved from 4.6K to 6.8K. ## Top sleep tracker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, WHOOP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. WHOOP was listed before Samsung in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Garmin | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Fitbit | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | WHOOP | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Samsung | 4th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about sleep tracker brands - Asked ChatGPT "Which sleep tracker brand should I use in New Zealand?": 1. Garmin, 2. Fitbit - Asked ChatGPT "What are the best sleep tracker brands in New Zealand?": 1. Garmin, 2. Fitbit, 3. WHOOP - Asked ChatGPT "What's the best sleep tracker brand in New Zealand for better sleep?": 1. Fitbit, 2. Garmin - Searched Google, AI Overview "best sleep tracker": 1. WHOOP, 2. Samsung - Searched Google, AI Overview "sleep tracking ring": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sleep tracker brands in September 2026? - In September 2026, WHOOP gained share of searches among sleep tracker brands in New Zealand, from 16.4% to 19.1%. ## Month by month | Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | WHOOP estimated searches | WHOOP Share of Search | WHOOP rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 1.3% | 4 | 4.6K | 14.9% | 3 | | Nov 2025 | 480 | 1.3% | 4 | 5.6K | 14.8% | 3 | | Dec 2025 | 480 | 1.4% | 4 | 5.6K | 16.2% | 3 | | Jan 2026 | 390 | 1.1% | 4 | 6.9K | 19.3% | 3 | | Feb 2026 | 320 | 1% | 4 | 5.6K | 17.6% | 3 | | Mar 2026 | 390 | 1.3% | 4 | 4.6K | 15.6% | 3 | | Apr 2026 | 390 | 1.2% | 4 | 5.6K | 17.7% | 3 | | May 2026 | 320 | 0.94% | 4 | 5.6K | 16.5% | 3 | | Jun 2026 | 320 | 1.1% | 4 | 4.6K | 15.3% | 3 | | Jul 2026 | 390 | 1.3% | 4 | 5.6K | 19.1% | 3 | | Aug 2026 | 480 | 1.4% | 4 | 5.6K | 16.4% | 3 | | Sep 2026 | 390 | 1.1% | 4 | 6.8K | 19.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung’s and WHOOP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung**: Measured on the search term “samsung odyssey”. - **WHOOP**: Measured on the search terms “whoop”, “whoop bracelet”, “whoop rings” and “whoop strap”, summed into one figure. - [Samsung profile](/demand/nz/brands/samsung) - [WHOOP profile](/demand/nz/brands/whoop) - [All sleep tracker brands in New Zealand](/demand/nz/categories/nz-sleep-tracker-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Samsung or WHOOP more popular in search? In September 2026, WHOOP had more branded searches than Samsung among sleep tracker brands in New Zealand. WHOOP had about 6,800 branded searches, while Samsung had 390. WHOOP made up 19.1% of all sleep tracker brand searches we track, and Samsung accounted for 1.1%. ## Cite this page Brandwave. "Samsung vs WHOOP: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/samsung-vs-whoop This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/samsung-vs-whoop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.