--- title: "Samsung vs TCL: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Samsung or TCL? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/samsung-vs-tcl" publisher: "Brandwave" --- # Samsung vs TCL: Which is more popular by branded search in New Zealand? Which is more popular in search, Samsung or TCL? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung and TCL - **Competitive set**: TV brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Samsung Share of Search**: 19.1% - **TCL Share of Search**: 3.6% ## Which is more popular in search, Samsung or TCL? - In August 2026, Samsung had more branded searches than TCL among TV brands in New Zealand. Samsung was estimated to have 21.2K branded searches compared to TCL’s 4K, and held a 19.1% Share of Search versus TCL’s 3.6%. - Samsung was ahead of TCL in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Samsung’s estimated Share of Search among TV brands in New Zealand moved from 18.4% to 19.1%, and its estimated monthly branded searches moved from 17.8K to 21.2K. - Across the 11 months ending August 2026, TCL’s estimated Share of Search among TV brands in New Zealand moved from 3.7% to 3.6%, and its estimated monthly branded searches moved from 3.6K to 4K. ## How did search popularity change for New Zealand TV brands in August 2026? - In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand. - Estimated monthly branded searches for Samsung in New Zealand rose 19.4% over 11 measured months, from 17.8K to 21.2K in August 2026. ## Month by month | Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | TCL estimated searches | TCL Share of Search | TCL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.8K | 18.4% | 2 | 3.6K | 3.7% | 7 | | Nov 2025 | 20.3K | 17.2% | 2 | 4.6K | 3.9% | 6 | | Dec 2025 | 19.3K | 16.6% | 3 | 4.5K | 3.8% | 7 | | Jan 2026 | 18.9K | 18.9% | 2 | 4.6K | 4.6% | 7 | | Feb 2026 | 16.3K | 18.8% | 2 | 3.6K | 4.2% | 7 | | Mar 2026 | 18.2K | 18.7% | 2 | 4K | 4.1% | 6 | | Apr 2026 | 19.6K | 19.2% | 2 | 4.5K | 4.4% | 6 | | May 2026 | 20.6K | 18.7% | 2 | 4.5K | 4.1% | 6 | | Jun 2026 | 22.1K | 19.4% | 2 | 4.3K | 3.8% | 6 | | Jul 2026 | 21K | 19% | 2 | 3.9K | 3.6% | 7 | | Aug 2026 | 21.2K | 19.1% | 2 | 4K | 3.6% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung**: Measured on the search terms “8kg samsung washing machine”, “monitor samsung gaming”, “samsung 11kg washing machine”, “samsung 12kg washing machine”, “samsung 27 curved monitor”, “samsung 27 inch monitor”, “samsung 4k monitor”, “samsung 9kg washing machine”, “samsung curved monitor”, “samsung digital inverter washing machine”, “samsung dishdrawer”, “samsung dishwasher”, “samsung dryer”, “samsung french door fridge”, “samsung fridge”, “samsung fridge freezer”, “samsung integrated dishwasher”, “samsung monitor”, “samsung odyssey”, “samsung odyssey g3”, “samsung odyssey g5”, “samsung odyssey g5 27”, “samsung odyssey g5 32”, “samsung odyssey g6”, “samsung odyssey g7”, “samsung odyssey g9”, “samsung oled tv”, “samsung oven”, “samsung top load washing machine”, “samsung top loader”, “samsung tv”, “samsung washer dryer”, “samsung washer dryer combo”, “samsung washing machine” and “samsung washing machine repairing”, summed into one figure. - **TCL**: Measured on the search terms “tcl”, “tcl 403”, “tcl 55”, “tcl 55 inch”, “tcl 65”, “tcl 65 inch”, “tcl 75”, “tcl 75 inch”, “tcl chinese theatres”, “tcl com”, “tcl flip 2”, “tcl near me”, “tcl nxtpaper”, “tcl nz”, “tcl oled tv”, “tcl online”, “tcl q led”, “tcl qm8”, “tcl roku tvs”, “tcl tab8” and “tcl tv”, summed into one figure. - [Samsung profile](/demand/nz/brands/samsung) - [TCL profile](/demand/nz/brands/tcl) - [All TV brands in New Zealand](/demand/nz/categories/nz-tv-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Samsung or TCL? In August 2026, Samsung had more branded searches than TCL among TV brands in New Zealand. Samsung was estimated to have 21.2K branded searches compared to TCL’s 4K, and held a 19.1% Share of Search versus TCL’s 3.6%. ## Cite this page Brandwave. "Samsung vs TCL: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/samsung-vs-tcl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/samsung-vs-tcl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.