--- title: "Samsung vs Sony: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Samsung or Sony? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/samsung-vs-sony" publisher: "Brandwave" --- # Samsung vs Sony: Which is more popular by branded search in New Zealand? Which is more popular in search, Samsung or Sony? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung and Sony - **Competitive set**: TV brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Samsung Share of Search**: 19.1% - **Sony Share of Search**: 38.5% ## Which is more popular in search, Samsung or Sony? - In August 2026, Sony had more branded searches than Samsung among TV brands in New Zealand. Sony was estimated to have 42.6K branded searches compared to Samsung’s 21.2K, and held a 38.5% Share of Search versus Samsung’s 19.1%. - Sony was ahead of Samsung in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Samsung’s estimated Share of Search among TV brands in New Zealand moved from 18.4% to 19.1%, and its estimated monthly branded searches moved from 17.8K to 21.2K. - Across the 11 months ending August 2026, Sony’s estimated Share of Search among TV brands in New Zealand moved from 42% to 38.5%, and its estimated monthly branded searches moved from 40.6K to 42.6K. ## How did search popularity change for New Zealand TV brands in August 2026? - Estimated monthly branded searches for Samsung in New Zealand rose 19.4% over 11 measured months, from 17.8K to 21.2K in August 2026. ## Month by month | Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | Sony estimated searches | Sony Share of Search | Sony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 17.8K | 18.4% | 2 | 40.6K | 42% | 1 | | Nov 2025 | 20.3K | 17.2% | 2 | 52.7K | 44.6% | 1 | | Dec 2025 | 19.3K | 16.6% | 3 | 50.2K | 43.2% | 1 | | Jan 2026 | 18.9K | 18.9% | 2 | 38.1K | 38% | 1 | | Feb 2026 | 16.3K | 18.8% | 2 | 33.1K | 38.3% | 1 | | Mar 2026 | 18.2K | 18.7% | 2 | 37.1K | 38% | 1 | | Apr 2026 | 19.6K | 19.2% | 2 | 37.1K | 36.3% | 1 | | May 2026 | 20.6K | 18.7% | 2 | 41.8K | 37.8% | 1 | | Jun 2026 | 22.1K | 19.4% | 2 | 42.5K | 37.4% | 1 | | Jul 2026 | 21K | 19% | 2 | 42.6K | 38.4% | 1 | | Aug 2026 | 21.2K | 19.1% | 2 | 42.6K | 38.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung**: Measured on the search terms “8kg samsung washing machine”, “monitor samsung gaming”, “samsung 11kg washing machine”, “samsung 12kg washing machine”, “samsung 27 curved monitor”, “samsung 27 inch monitor”, “samsung 4k monitor”, “samsung 9kg washing machine”, “samsung curved monitor”, “samsung digital inverter washing machine”, “samsung dishdrawer”, “samsung dishwasher”, “samsung dryer”, “samsung french door fridge”, “samsung fridge”, “samsung fridge freezer”, “samsung integrated dishwasher”, “samsung monitor”, “samsung odyssey”, “samsung odyssey g3”, “samsung odyssey g5”, “samsung odyssey g5 27”, “samsung odyssey g5 32”, “samsung odyssey g6”, “samsung odyssey g7”, “samsung odyssey g9”, “samsung oled tv”, “samsung oven”, “samsung top load washing machine”, “samsung top loader”, “samsung tv”, “samsung washer dryer”, “samsung washer dryer combo”, “samsung washing machine” and “samsung washing machine repairing”, summed into one figure. - **Sony**: Measured on the search terms “best sony headphones”, “fx3 sony”, “new sony headphones”, “sony”, “sony 100 inch tv”, “sony 32 inch tv”, “sony 40 inch tv”, “sony 43 inch tv”, “sony 4k tv”, “sony 50 inch tv”, “sony 55 inch tv”, “sony 75 inch tv”, “sony 85 inch tv”, “sony a6400”, “sony a6700”, “sony android tv”, “sony bluetooth headphones”, “sony bravia 32 inch tv”, “sony bravia tv”, “sony bravia tv 55 inch”, “sony camara”, “sony car audio”, “sony car stereo”, “sony co nz”, “sony cyber shot”, “sony earbuds”, “sony earphones”, “sony ev e10”, “sony headphones”, “sony headphones wh 1000xm4”, “sony headphones wh 1000xm5”, “sony headphones xm4”, “sony headphones xm5”, “sony in ear headphones”, “sony led tv”, “sony lens”, “sony mirrorless”, “sony mx4 headphones”, “sony near me”, “sony noise cancelling earbuds”, “sony nz”, “sony oled tv”, “sony online”, “sony tv”, “sony tv sale”, “sony wh 1000xm4”, “sony wh 1000xm4 headphones”, “sony wh 1000xm5”, “sony wh 1000xm6”, “sony white headphones”, “sony wired earphones”, “sony wired headphones”, “sony wireless earbuds”, “sony wireless headphones”, “sony xm4”, “sony xm4 headphones”, “sony xm5”, “sony xm5 headphones” and “sony xm6”, summed into one figure. - [Samsung profile](/demand/nz/brands/samsung) - [Sony profile](/demand/nz/brands/sony) - [All TV brands in New Zealand](/demand/nz/categories/nz-tv-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Samsung or Sony? In August 2026, Sony had more branded searches than Samsung among TV brands in New Zealand. Sony was estimated to have 42.6K branded searches compared to Samsung’s 21.2K, and held a 38.5% Share of Search versus Samsung’s 19.1%. ## Cite this page Brandwave. "Samsung vs Sony: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/samsung-vs-sony This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/samsung-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.