--- title: "Samsung vs Sharp: Which is searched more in New Zealand?" description: "Is Samsung or Sharp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microwave oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/samsung-vs-sharp-electronics" publisher: "Brandwave" --- # Samsung vs Sharp: Which is searched more in New Zealand? Is Samsung or Sharp more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Microwave oven brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung and Sharp - **Competitive set**: Microwave oven brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Samsung Share of Search**: 14.6% - **Sharp Share of Search**: 26.9% ## Is Samsung or Sharp more popular in search? - In September 2026, Sharp had more branded searches than Samsung among microwave oven brands in New Zealand. Sharp had about 720 branded searches, while Samsung had 390. Sharp made up 26.9% of all microwave oven brand searches we track, and Samsung accounted for 14.6%. - Sharp was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among microwave oven brands in New Zealand moved from 16.5% to 14.6%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, Sharp’s share of searches among microwave oven brands in New Zealand moved from 24.9% to 26.9%, and its estimated monthly branded searches moved from 590 to 720. ## Top microwave oven brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sharp appeared in all five answers. Samsung was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sharp was listed before Samsung in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Panasonic | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Sharp | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | LG | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Breville | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Bosch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about microwave oven brands - Asked ChatGPT "Which microwave oven brand should I buy in New Zealand?": 1. Panasonic, 2. Sharp, 3. LG, 4. Samsung - Asked ChatGPT "What are the best microwave oven brands in New Zealand?": 1. Panasonic, 2. Sharp, 3. LG, 4. Samsung, 5. Breville - Asked ChatGPT "What's the best microwave oven brand in New Zealand for everyday cooking?": 1. Panasonic, 2. Sharp, 3. Breville - Searched Google, AI Overview "microwave oven nz": 1. Panasonic, 2. Sharp, 3. LG, 4. Breville - Searched Google, AI Overview "small microwave oven": 1. Sharp Not named in any answer: Bosch. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand microwave oven brands in September 2026? - In September 2026, Sharp gained share of searches among microwave oven brands in New Zealand, from 25.4% to 26.9%. - In September 2026, Samsung lost share of searches among microwave oven brands in New Zealand, from 16.9% to 14.6%. ## Month by month | Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | Sharp estimated searches | Sharp Share of Search | Sharp rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 16.5% | 3 | 590 | 24.9% | 2 | | Nov 2025 | 480 | 19.4% | 3 | 590 | 23.8% | 2 | | Dec 2025 | 480 | 19.8% | 3 | 590 | 24.3% | 2 | | Jan 2026 | 390 | 16.9% | 3 | 590 | 25.5% | 2 | | Feb 2026 | 320 | 15.2% | 3 | 480 | 22.9% | 2 | | Mar 2026 | 390 | 19% | 3 | 480 | 23.4% | 2 | | Apr 2026 | 390 | 16.6% | 3 | 590 | 25.1% | 2 | | May 2026 | 320 | 14.5% | 3 | 590 | 26.7% | 2 | | Jun 2026 | 320 | 13.2% | 5 | 590 | 24.3% | 2 | | Jul 2026 | 390 | 13.9% | 3 | 720 | 25.6% | 2 | | Aug 2026 | 480 | 16.9% | 3 | 720 | 25.4% | 2 | | Sep 2026 | 390 | 14.6% | 3 | 720 | 26.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung’s and Sharp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung**: Measured on the search term “samsung odyssey”. - **Sharp**: Measured on the search term “sharp microwave”. - [Samsung profile](/demand/nz/brands/samsung) - [Sharp profile](/demand/nz/brands/sharp-electronics) - [All microwave oven brands in New Zealand](/demand/nz/categories/nz-microwave-oven-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Samsung or Sharp more popular in search? In September 2026, Sharp had more branded searches than Samsung among microwave oven brands in New Zealand. Sharp had about 720 branded searches, while Samsung had 390. Sharp made up 26.9% of all microwave oven brand searches we track, and Samsung accounted for 14.6%. ## Cite this page Brandwave. "Samsung vs Sharp: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/samsung-vs-sharp-electronics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/samsung-vs-sharp-electronics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.