--- title: "Samsung vs Seagate: Which is searched more in New Zealand?" description: "Is Samsung or Seagate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hard drive brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/samsung-vs-seagate" publisher: "Brandwave" --- # Samsung vs Seagate: Which is searched more in New Zealand? Is Samsung or Seagate more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hard drive brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung and Seagate - **Competitive set**: Hard drive brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Samsung Share of Search**: 36.1% - **Seagate Share of Search**: 44.4% ## Is Samsung or Seagate more popular in search? - In September 2026, Seagate had more branded searches than Samsung among hard drive brands in New Zealand. Seagate had about 480 branded searches, while Samsung had 390. Seagate made up 44.4% of all hard drive brand searches we track, and Samsung accounted for 36.1%. - Seagate was ahead of Samsung in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Samsung’s share of searches among hard drive brands in New Zealand moved from 33.3% to 36.1%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, Seagate’s share of searches among hard drive brands in New Zealand moved from 45.3% to 44.4%, and its estimated monthly branded searches moved from 530 to 480. ## Top hard drive brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Seagate appeared in all five answers. Samsung was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Seagate was listed before Samsung in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Western Digital | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Seagate | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Samsung | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about hard drive brands - Asked ChatGPT "Which hard drive brand should I buy in New Zealand?": 1. Western Digital, 2. Seagate - Asked ChatGPT "What are the best hard drive brands in New Zealand?": 1. Western Digital, 2. Seagate, 3. Samsung - Asked ChatGPT "What's the best hard drive brand in New Zealand for more storage?": 1. Western Digital, 2. Seagate - Searched Google, AI Overview "external hard drive": 1. Seagate - Searched Google, AI Overview "hard drive nz": 1. Seagate, 2. Western Digital Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hard drive brands in September 2026? - In September 2026, Seagate gained share of searches among hard drive brands in New Zealand, from 43.5% to 44.4%. - In September 2026, Samsung lost share of searches among hard drive brands in New Zealand, from 36.6% to 36.1%. ## Month by month | Month | Samsung estimated searches | Samsung Share of Search | Samsung rank | Seagate estimated searches | Seagate Share of Search | Seagate rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 33.3% | 2 | 530 | 45.3% | 1 | | Nov 2025 | 480 | 35% | 2 | 590 | 43.1% | 1 | | Dec 2025 | 480 | 33.8% | 2 | 700 | 49.3% | 1 | | Jan 2026 | 390 | 24.4% | 3 | 770 | 48.1% | 1 | | Feb 2026 | 320 | 21.5% | 3 | 640 | 43% | 1 | | Mar 2026 | 390 | 29.5% | 2 | 580 | 43.9% | 1 | | Apr 2026 | 390 | 30.2% | 2 | 590 | 45.7% | 1 | | May 2026 | 320 | 22.5% | 3 | 730 | 51.4% | 1 | | Jun 2026 | 320 | 24.6% | 3 | 620 | 47.7% | 1 | | Jul 2026 | 390 | 33.3% | 2 | 480 | 41% | 1 | | Aug 2026 | 480 | 36.6% | 2 | 570 | 43.5% | 1 | | Sep 2026 | 390 | 36.1% | 2 | 480 | 44.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung’s and Seagate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung**: Measured on the search term “samsung odyssey”. - **Seagate**: Measured on the search terms “one touch seagate”, “seagate”, “seagate 2t”, “seagate barracuda”, “seagate expansion” and “seagate ironwolf”, summed into one figure. - [Samsung profile](/demand/nz/brands/samsung) - [Seagate profile](/demand/nz/brands/seagate) - [All hard drive brands in New Zealand](/demand/nz/categories/nz-hard-drive-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Samsung or Seagate more popular in search? In September 2026, Seagate had more branded searches than Samsung among hard drive brands in New Zealand. Seagate had about 480 branded searches, while Samsung had 390. Seagate made up 44.4% of all hard drive brand searches we track, and Samsung accounted for 36.1%. ## Cite this page Brandwave. "Samsung vs Seagate: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/samsung-vs-seagate This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/samsung-vs-seagate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.