--- title: "Samsung Galaxy vs Xiaomi: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Samsung Galaxy or Xiaomi? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/samsung-galaxy-vs-xiaomi" publisher: "Brandwave" --- # Samsung Galaxy vs Xiaomi: Which is more popular by branded search in New Zealand? Which is more popular in search, Samsung Galaxy or Xiaomi? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsung Galaxy and Xiaomi - **Competitive set**: Smartphone brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Samsung Galaxy Share of Search**: 5.9% - **Xiaomi Share of Search**: 3.1% ## Which is more popular in search, Samsung Galaxy or Xiaomi? - In August 2026, Samsung Galaxy had more branded searches than Xiaomi among smartphone brands in New Zealand. Samsung Galaxy was estimated to have 23.8K branded searches compared to Xiaomi’s 12.4K, and held a 5.9% Share of Search versus Xiaomi’s 3.1%. - Samsung Galaxy was ahead of Xiaomi in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Samsung Galaxy’s estimated Share of Search among smartphone brands in New Zealand moved from 5.4% to 5.9%, and its estimated monthly branded searches moved from 22.2K to 23.8K. - Across the 11 months ending August 2026, Xiaomi’s estimated Share of Search among smartphone brands in New Zealand moved from 3.5% to 3.1%, and its estimated monthly branded searches moved from 14.3K to 12.4K. ## How did search popularity change for New Zealand smartphone brands in August 2026? - In August 2026, Samsung Galaxy lost estimated Share of Search among smartphone brands in New Zealand, from 8.5% to 5.9%. - Estimated monthly branded searches for Xiaomi in New Zealand fell 13.4% over 11 measured months, from 14.3K to 12.4K in August 2026. ## Month by month | Month | Samsung Galaxy estimated searches | Samsung Galaxy Share of Search | Samsung Galaxy rank | Xiaomi estimated searches | Xiaomi Share of Search | Xiaomi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 5.4% | 3 | 14.3K | 3.5% | 5 | | Nov 2025 | 27.2K | 6.1% | 3 | 15.3K | 3.4% | 5 | | Dec 2025 | 26.4K | 6% | 2 | 14.3K | 3.2% | 5 | | Jan 2026 | 24.5K | 6.1% | 2 | 13.8K | 3.4% | 4 | | Feb 2026 | 26.5K | 7.3% | 2 | 11.2K | 3.1% | 5 | | Mar 2026 | 22K | 5.9% | 3 | 13.1K | 3.5% | 5 | | Apr 2026 | 20.5K | 5.9% | 3 | 12.5K | 3.6% | 5 | | May 2026 | 18.6K | 5.4% | 3 | 12.3K | 3.6% | 5 | | Jun 2026 | 23.2K | 6.6% | 2 | 12.3K | 3.5% | 5 | | Jul 2026 | 31.3K | 8.5% | 2 | 11.2K | 3% | 5 | | Aug 2026 | 23.8K | 5.9% | 2 | 12.4K | 3.1% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Samsung Galaxy’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsung Galaxy**: Measured on the search terms “samsung com”, “samsung galaxy”, “samsung galaxy a55”, “samsung galaxy buds”, “samsung galaxy fit 3”, “samsung galaxy fold”, “samsung galaxy near me”, “samsung galaxy nz”, “samsung galaxy online”, “samsung galaxy phone”, “samsung galaxy s10”, “samsung galaxy s20”, “samsung galaxy s21”, “samsung galaxy s22”, “samsung galaxy s22 ultra”, “samsung galaxy s23”, “samsung galaxy s23 ultra”, “samsung galaxy s24”, “samsung galaxy s8”, “samsung galaxy tab”, “samsung galaxy tab s9”, “samsung galaxy watch”, “samsung galaxy watch 4”, “samsung galaxy watch 6”, “samsunggalaxy” and “samsunggalaxy phone”, summed into one figure. - **Xiaomi**: Measured on the search terms “mi com”, “xiaomi”, “xiaomi 14”, “xiaomi air purifier”, “xiaomi air purifier 4”, “xiaomi band”, “xiaomi camera”, “xiaomi earbuds”, “xiaomi electric scooter”, “xiaomi fan”, “xiaomi near me”, “xiaomi nz”, “xiaomi online”, “xiaomi pad”, “xiaomi phone”, “xiaomi projector”, “xiaomi redmi”, “xiaomi robot vacuum”, “xiaomi scale”, “xiaomi scooter”, “xiaomi smartwatch”, “xiaomi vacuum”, “xiaomi vacuum cleaner”, “xiaomi watch” and “xiaomi watch 2”, summed into one figure. - [Samsung Galaxy profile](/demand/nz/brands/samsung-galaxy) - [Xiaomi profile](/demand/nz/brands/xiaomi) - [All smartphone brands in New Zealand](/demand/nz/categories/nz-smartphone-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Samsung Galaxy or Xiaomi? In August 2026, Samsung Galaxy had more branded searches than Xiaomi among smartphone brands in New Zealand. Samsung Galaxy was estimated to have 23.8K branded searches compared to Xiaomi’s 12.4K, and held a 5.9% Share of Search versus Xiaomi’s 3.1%. ## Cite this page Brandwave. "Samsung Galaxy vs Xiaomi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/samsung-galaxy-vs-xiaomi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/samsung-galaxy-vs-xiaomi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.