--- title: "Samsonite vs Tumi: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Samsonite or Tumi? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/samsonite-vs-tumi" publisher: "Brandwave" --- # Samsonite vs Tumi: Which is more popular by branded search in New Zealand? Which is more popular in search, Samsonite or Tumi? Compare estimated monthly branded-search demand and Share of Search inside the Luggage brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Samsonite and Tumi - **Competitive set**: Luggage brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Samsonite Share of Search**: 45.8% - **Tumi Share of Search**: 6.6% ## Which is more popular in search, Samsonite or Tumi? - In August 2026, Samsonite had more branded searches than Tumi among luggage brands in New Zealand. Samsonite was estimated to have 6.6K branded searches compared to Tumi’s 940, and held a 45.8% Share of Search versus Tumi’s 6.6%. - Samsonite was ahead of Tumi in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Samsonite’s estimated Share of Search among luggage brands in New Zealand moved from 47.2% to 45.8%, and its estimated monthly branded searches moved from 6K to 6.6K. - Across the 11 months ending August 2026, Tumi’s estimated Share of Search among luggage brands in New Zealand moved from 8% to 6.6%, and its estimated monthly branded searches moved from 1K to 940. ## How did search popularity change for New Zealand luggage brands in August 2026? - In August 2026, Tumi gained estimated Share of Search among luggage brands in New Zealand, from 5.7% to 6.6%. - In August 2026, Samsonite gained estimated Share of Search among luggage brands in New Zealand, from 45% to 45.8%. ## Month by month | Month | Samsonite estimated searches | Samsonite Share of Search | Samsonite rank | Tumi estimated searches | Tumi Share of Search | Tumi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6K | 47.2% | 1 | 1K | 8% | 4 | | Nov 2025 | 8.6K | 50.2% | 1 | 990 | 5.8% | 5 | | Dec 2025 | 7K | 50.7% | 1 | 1.1K | 7.6% | 4 | | Jan 2026 | 6.7K | 49% | 1 | 1.1K | 7.8% | 4 | | Feb 2026 | 5.7K | 46.2% | 1 | 840 | 6.8% | 4 | | Mar 2026 | 6.8K | 52.2% | 1 | 840 | 6.4% | 4 | | Apr 2026 | 6.8K | 51.4% | 1 | 990 | 7.5% | 5 | | May 2026 | 6.4K | 47.1% | 1 | 930 | 6.8% | 5 | | Jun 2026 | 6.5K | 46.5% | 1 | 800 | 5.7% | 6 | | Jul 2026 | 6.7K | 45% | 1 | 840 | 5.7% | 5 | | Aug 2026 | 6.6K | 45.8% | 1 | 940 | 6.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Samsonite’s and Tumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Samsonite**: Measured on the search terms “samsonite”, “samsonite backpack”, “samsonite bags”, “samsonite c lite”, “samsonite carry on”, “samsonite carry on bag”, “samsonite carry on case”, “samsonite cases”, “samsonite co nz”, “samsonite freeform luggage”, “samsonite large luggage”, “samsonite luggage”, “samsonite luggage sale”, “samsonite near me”, “samsonite nz”, “samsonite oc2lite”, “samsonite online”, “samsonite travel bag” and “set samsonite luggage”, summed into one figure. - **Tumi**: Measured on the search terms “tumi”, “tumi backpack”, “tumi bags”, “tumi carry on”, “tumi com”, “tumi laptop bag”, “tumi luggage”, “tumi near me”, “tumi nz” and “tumi suitcase”, summed into one figure. - [Samsonite profile](/demand/nz/brands/samsonite) - [Tumi profile](/demand/nz/brands/tumi) - [All luggage brands in New Zealand](/demand/nz/categories/nz-luggage-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Samsonite or Tumi? In August 2026, Samsonite had more branded searches than Tumi among luggage brands in New Zealand. Samsonite was estimated to have 6.6K branded searches compared to Tumi’s 940, and held a 45.8% Share of Search versus Tumi’s 6.6%. ## Cite this page Brandwave. "Samsonite vs Tumi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/samsonite-vs-tumi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/samsonite-vs-tumi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.