--- title: "SAM vs Workshop Software: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, SAM or Workshop Software? Compare estimated monthly branded-search demand and Share of Search inside the Automotive workshop software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sam-vs-workshop-software" publisher: "Brandwave" --- # SAM vs Workshop Software: Which is more popular by branded search in New Zealand? Which is more popular in search, SAM or Workshop Software? Compare estimated monthly branded-search demand and Share of Search inside the Automotive workshop software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SAM and Workshop Software - **Competitive set**: Automotive workshop software - **Market**: New Zealand - **Month measured**: Aug 2026 - **SAM Share of Search**: 10.3% - **Workshop Software Share of Search**: 15.4% ## Which is more popular in search, SAM or Workshop Software? - In August 2026, Workshop Software had more branded searches than SAM among automotive workshop software in New Zealand. Workshop Software was estimated to have 240 branded searches compared to SAM’s 160, and held a 15.4% Share of Search versus SAM’s 10.3%. - Workshop Software was ahead of SAM in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, SAM’s estimated Share of Search among automotive workshop software in New Zealand moved from 14.7% to 10.3%, and its estimated monthly branded searches moved from 210 to 160. - Across the 11 months ending August 2026, Workshop Software’s estimated Share of Search among automotive workshop software in New Zealand moved from 20.3% to 15.4%, and its estimated monthly branded searches moved from 290 to 240. ## How did search popularity change for New Zealand automotive workshop software in August 2026? - In August 2026, SAM gained estimated Share of Search among automotive workshop software in New Zealand, from 9.6% to 10.3%. - In August 2026, Workshop Software lost estimated Share of Search among automotive workshop software in New Zealand, from 19.1% to 15.4%. ## Month by month | Month | SAM estimated searches | SAM Share of Search | SAM rank | Workshop Software estimated searches | Workshop Software Share of Search | Workshop Software rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 14.7% | 3 | 290 | 20.3% | 2 | | Nov 2025 | 240 | 16.2% | 3 | 300 | 20.3% | 2 | | Dec 2025 | 150 | 11.5% | 3 | 200 | 15.4% | 2 | | Jan 2026 | 240 | 16.7% | 3 | 250 | 17.4% | 2 | | Feb 2026 | 180 | 13% | 3 | 260 | 18.8% | 2 | | Mar 2026 | 200 | 12% | 3 | 380 | 22.9% | 2 | | Apr 2026 | 160 | 10.6% | 3 | 290 | 19.2% | 2 | | May 2026 | 130 | 8.7% | 3 | 250 | 16.7% | 2 | | Jun 2026 | 150 | 10% | 3 | 240 | 16% | 2 | | Jul 2026 | 150 | 9.6% | 3 | 300 | 19.1% | 2 | | Aug 2026 | 160 | 10.3% | 3 | 240 | 15.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using SAM’s and Workshop Software’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SAM**: Measured on the search terms “sam automotive”, “sam automotive software”, “sam workshop software”, “web sam” and “websam”, summed into one figure. - **Workshop Software**: Measured on the search terms “workshop software”, “workshop software nz”, “workshopsoftware com” and “workshopsoftware com au”, summed into one figure. - [SAM profile](/demand/nz/brands/sam) - [Workshop Software profile](/demand/nz/brands/workshop-software) - [All automotive workshop software in New Zealand](/demand/nz/categories/nz-automotive-workshop-software): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, SAM or Workshop Software? In August 2026, Workshop Software had more branded searches than SAM among automotive workshop software in New Zealand. Workshop Software was estimated to have 240 branded searches compared to SAM’s 160, and held a 15.4% Share of Search versus SAM’s 10.3%. ## Cite this page Brandwave. "SAM vs Workshop Software: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/sam-vs-workshop-software This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sam-vs-workshop-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.