--- title: "Salvation Army NZ vs SPCA: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Salvation Army NZ or SPCA? Compare estimated monthly branded-search demand and Share of Search inside the National charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/salvation-army-nz-vs-spca" publisher: "Brandwave" --- # Salvation Army NZ vs SPCA: Which is more popular by branded search in New Zealand? Which is more popular in search, Salvation Army NZ or SPCA? Compare estimated monthly branded-search demand and Share of Search inside the National charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Salvation Army NZ and SPCA - **Competitive set**: National charities - **Market**: New Zealand - **Month measured**: Aug 2026 - **Salvation Army NZ Share of Search**: 28.8% - **SPCA Share of Search**: 48.4% ## Which is more popular in search, Salvation Army NZ or SPCA? - In August 2026, SPCA had more branded searches than Salvation Army NZ among national charities in New Zealand. SPCA was estimated to have 44K branded searches compared to Salvation Army NZ’s 26.1K, and held a 48.4% Share of Search versus Salvation Army NZ’s 28.8%. - The lead changed hands 4 times in the 11 months ending August 2026: Salvation Army NZ took it in December 2025, SPCA took it in January 2026, Salvation Army NZ took it in February 2026, SPCA took it in March 2026. - Across the 11 months ending August 2026, Salvation Army NZ’s estimated Share of Search among national charities in New Zealand moved from 36.1% to 28.8%, and its estimated monthly branded searches moved from 36.9K to 26.1K. - Across the 11 months ending August 2026, SPCA’s estimated Share of Search among national charities in New Zealand moved from 43.4% to 48.4%, and its estimated monthly branded searches moved from 44.4K to 44K. ## How did search popularity change for New Zealand national charities in August 2026? - In August 2026, SPCA lost estimated Share of Search among national charities in New Zealand, from 50% to 48.4%. - Salvation Army NZ’s estimated Share of Search among national charities in New Zealand has lost ground for 3 months in a row, from 31.6% to 28.8% in August 2026. ## Month by month | Month | Salvation Army NZ estimated searches | Salvation Army NZ Share of Search | Salvation Army NZ rank | SPCA estimated searches | SPCA Share of Search | SPCA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 36.9K | 36.1% | 2 | 44.4K | 43.4% | 1 | | Nov 2025 | 36.9K | 35.8% | 2 | 45.2K | 43.8% | 1 | | Dec 2025 | 52.7K | 45.4% | 1 | 44.5K | 38.4% | 2 | | Jan 2026 | 44.7K | 40% | 2 | 46.5K | 41.5% | 1 | | Feb 2026 | 41.9K | 41.8% | 1 | 37.8K | 37.7% | 2 | | Mar 2026 | 36.3K | 34.8% | 2 | 45.3K | 43.4% | 1 | | Apr 2026 | 31.4K | 32.9% | 2 | 44.7K | 46.8% | 1 | | May 2026 | 30.8K | 31.6% | 2 | 45.3K | 46.7% | 1 | | Jun 2026 | 30K | 30.7% | 2 | 44.4K | 45.3% | 1 | | Jul 2026 | 25.8K | 29.3% | 2 | 44K | 50% | 1 | | Aug 2026 | 26.1K | 28.8% | 2 | 44K | 48.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Salvation Army NZ’s and SPCA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Salvation Army NZ**: Measured on the search terms “auckland salvation army”, “manukau salvation army”, “salvation army”, “salvation army christchurch”, “salvation army donations nz”, “salvation army lower hutt”, “salvation army nz”, “salvation army nz volunteer”, “salvation army onehunga”, “salvation army online store nz”, “salvation army otahuhu”, “salvation army papamoa”, “salvation army papanui”, “salvation army paraparaumu”, “salvation army porirua”, “salvation army pukekohe”, “salvation army store auckland”, “salvation army timaru”, “salvation army wellington nz”, “salvation army whanganui”, “salvation army whangarei”, “salvationarmy org nz” and “the salvation army nz”, summed into one figure. - **SPCA**: Measured on the search terms “spca”, “spca adoption”, “spca animals”, “spca cat adoption”, “spca cats”, “spca dogs”, “spca dogs for adoption”, “spca donate”, “spca foster”, “spca hours”, “spca kittens”, “spca kittens for adoption”, “spca near me”, “spca number”, “spca nz”, “spca online”, “spca operating hours”, “spca opshop”, “spca puppies”, “spca shop”, “spca telephone number”, “spca volunteer” and “waikato spca”, summed into one figure. - [Salvation Army NZ profile](/demand/nz/brands/salvation-army-nz) - [SPCA profile](/demand/nz/brands/spca) - [All national charities in New Zealand](/demand/nz/categories/nz-national-charities): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Salvation Army NZ or SPCA? In August 2026, SPCA had more branded searches than Salvation Army NZ among national charities in New Zealand. SPCA was estimated to have 44K branded searches compared to Salvation Army NZ’s 26.1K, and held a 48.4% Share of Search versus Salvation Army NZ’s 28.8%. ## Cite this page Brandwave. "Salvation Army NZ vs SPCA: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/salvation-army-nz-vs-spca This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/salvation-army-nz-vs-spca. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.