--- title: "Salty Crew vs Volcom: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Salty Crew or Volcom? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/salty-crew-vs-volcom" publisher: "Brandwave" --- # Salty Crew vs Volcom: Which is more popular by branded search in New Zealand? Which is more popular in search, Salty Crew or Volcom? Compare estimated monthly branded-search demand and Share of Search inside the Surf brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Salty Crew and Volcom - **Competitive set**: Surf brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Salty Crew Share of Search**: 8.2% - **Volcom Share of Search**: 11.1% ## Which is more popular in search, Salty Crew or Volcom? - In August 2026, Volcom had more branded searches than Salty Crew among surf brands in New Zealand. Volcom was estimated to have 2.5K branded searches compared to Salty Crew’s 1.9K, and held an 11.1% Share of Search versus Salty Crew’s 8.2%. - The lead changed hands once in the 11 months ending August 2026: Volcom took it in April 2026. - Across the 11 months ending August 2026, Salty Crew’s estimated Share of Search among surf brands in New Zealand moved from 10.9% to 8.2%, and its estimated monthly branded searches moved from 3.1K to 1.9K. - Across the 11 months ending August 2026, Volcom’s estimated Share of Search among surf brands in New Zealand moved from 7.1% to 11.1%, and its estimated monthly branded searches moved from 2K to 2.5K. ## How did search popularity change for New Zealand surf brands in August 2026? - In August 2026, Volcom lost estimated Share of Search among surf brands in New Zealand, from 12.1% to 11.1%. - Estimated monthly branded searches for Salty Crew in New Zealand fell 38.6% over 11 measured months, from 3.1K to 1.9K in August 2026. ## Month by month | Month | Salty Crew estimated searches | Salty Crew Share of Search | Salty Crew rank | Volcom estimated searches | Volcom Share of Search | Volcom rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.1K | 10.9% | 3 | 2K | 7.1% | 5 | | Nov 2025 | 5.6K | 12.4% | 3 | 2.3K | 5.1% | 6 | | Dec 2025 | 5.4K | 12.9% | 3 | 2.3K | 5.5% | 5 | | Jan 2026 | 2.7K | 8.3% | 3 | 2.1K | 6.4% | 5 | | Feb 2026 | 2K | 8.6% | 3 | 1.6K | 7.1% | 4 | | Mar 2026 | 2K | 8.7% | 3 | 1.9K | 8.6% | 4 | | Apr 2026 | 1.9K | 7.9% | 4 | 2.2K | 9.4% | 3 | | May 2026 | 2.1K | 9.8% | 4 | 2.3K | 10.6% | 3 | | Jun 2026 | 1.8K | 8.4% | 5 | 2.4K | 11.1% | 3 | | Jul 2026 | 1.9K | 8.5% | 5 | 2.6K | 12.1% | 3 | | Aug 2026 | 1.9K | 8.2% | 5 | 2.5K | 11.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Salty Crew’s and Volcom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Salty Crew**: Measured on the search terms “salty crew”, “salty crew apparel”, “salty crew boardshorts”, “salty crew hat”, “salty crew hoodie”, “salty crew near me”, “salty crew nz”, “salty crew online”, “salty crew shirts”, “salty crew shorts”, “salty crew t shirt”, “saltycrew”, “saltycrew com” and “saltycrew nz”, summed into one figure. - **Volcom**: Measured on the search terms “pant volcom”, “volcom”, “volcom boardshorts”, “volcom coats”, “volcom com”, “volcom denim”, “volcom hoodie”, “volcom logos”, “volcom near me”, “volcom nz”, “volcom online”, “volcom shirts”, “volcom ski gear”, “volcom snowboard pants”, “volcom stone”, “volcom t shirts”, “volcom wear”, “volcom wetsuit” and “volcom winter jacket”, summed into one figure. - [Salty Crew profile](/demand/nz/brands/salty-crew) - [Volcom profile](/demand/nz/brands/volcom) - [All surf brands in New Zealand](/demand/nz/categories/nz-surf-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Salty Crew or Volcom? In August 2026, Volcom had more branded searches than Salty Crew among surf brands in New Zealand. Volcom was estimated to have 2.5K branded searches compared to Salty Crew’s 1.9K, and held an 11.1% Share of Search versus Salty Crew’s 8.2%. ## Cite this page Brandwave. "Salty Crew vs Volcom: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/salty-crew-vs-volcom This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/salty-crew-vs-volcom. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.