--- title: "Salter vs Tanita: Which is searched more in New Zealand?" description: "Is Salter or Tanita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom scale brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/salter-vs-tanita" publisher: "Brandwave" --- # Salter vs Tanita: Which is searched more in New Zealand? Is Salter or Tanita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bathroom scale brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Salter and Tanita - **Competitive set**: Bathroom scale brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Salter Share of Search**: 24.6% - **Tanita Share of Search**: 2.6% ## Is Salter or Tanita more popular in search? - In September 2026, Salter had more branded searches than Tanita among bathroom scale brands in New Zealand. Salter had about 470 branded searches, while Tanita had 50. Salter made up 24.6% of all bathroom scale brand searches we track, and Tanita accounted for 2.6%. - Salter was ahead of Tanita in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Salter’s share of searches among bathroom scale brands in New Zealand moved from 25.3% to 24.6%, and its estimated monthly branded searches held steady at 470. - Across the 12 months ending September 2026, Tanita’s share of searches among bathroom scale brands in New Zealand moved from 3.8% to 2.6%, and its estimated monthly branded searches moved from 70 to 50. ## Top bathroom scale brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tanita was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Salter was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Tanita was listed before Salter in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Renpho | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Withings | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Beurer | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Tanita | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Salter | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Omron | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Etekcity | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about bathroom scale brands - Asked ChatGPT "Which bathroom scale brand should I buy in New Zealand?": 1. Renpho, 2. Tanita, 3. Beurer - Asked ChatGPT "What are the best bathroom scale brands in New Zealand?": 1. Withings, 2. Tanita, 3. Beurer, 4. Renpho - Asked ChatGPT "What's the best bathroom scale brand in New Zealand for weight tracking?": 1. Renpho, 2. Withings - Searched Google, AI Overview "bathroom scales nz": 1. Salter, 2. Beurer, 3. Withings - Searched Google, AI Overview "digital bathroom scale": 1. Withings Not named in any answer: Omron and Etekcity. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand bathroom scale brands in September 2026? - In September 2026, Tanita gained share of searches among bathroom scale brands in New Zealand, from 1.9% to 2.6%. ## Month by month | Month | Salter estimated searches | Salter Share of Search | Salter rank | Tanita estimated searches | Tanita Share of Search | Tanita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 470 | 25.3% | 2 | 70 | 3.8% | 6 | | Nov 2025 | 420 | 23.5% | 3 | 50 | 2.8% | 6 | | Dec 2025 | 470 | 23.7% | 3 | 30 | 1.5% | 7 | | Jan 2026 | 530 | 24.2% | 3 | 40 | 1.8% | 6 | | Feb 2026 | 420 | 24.9% | 2 | 40 | 2.4% | 6 | | Mar 2026 | 430 | 22.6% | 3 | 40 | 2.1% | 6 | | Apr 2026 | 520 | 27.5% | 2 | 30 | 1.6% | 6 | | May 2026 | 470 | 24.6% | 2 | 30 | 1.6% | 6 | | Jun 2026 | 520 | 26.1% | 2 | 40 | 2% | 6 | | Jul 2026 | 530 | 25.2% | 2 | 30 | 1.4% | 6 | | Aug 2026 | 520 | 24.5% | 2 | 40 | 1.9% | 6 | | Sep 2026 | 470 | 24.6% | 2 | 50 | 2.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Salter’s and Tanita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Salter**: Measured on the search terms “salter” and “salter scales”, summed into one figure. - **Tanita**: Measured on the search term “tanita”. - [Salter profile](/demand/nz/brands/salter) - [Tanita profile](/demand/nz/brands/tanita) - [All bathroom scale brands in New Zealand](/demand/nz/categories/nz-bathroom-scale-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Salter or Tanita more popular in search? In September 2026, Salter had more branded searches than Tanita among bathroom scale brands in New Zealand. Salter had about 470 branded searches, while Tanita had 50. Salter made up 24.6% of all bathroom scale brand searches we track, and Tanita accounted for 2.6%. ## Cite this page Brandwave. "Salter vs Tanita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/salter-vs-tanita This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/salter-vs-tanita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.