--- title: "Salt Funds vs Simplicity: Which is searched more in New Zealand?" description: "Is Salt Funds or Simplicity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/salt-funds-vs-simplicity" publisher: "Brandwave" --- # Salt Funds vs Simplicity: Which is searched more in New Zealand? Is Salt Funds or Simplicity more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fund managers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Salt Funds and Simplicity - **Competitive set**: Fund managers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Salt Funds Share of Search**: 0.14% - **Simplicity Share of Search**: 1.7% ## Is Salt Funds or Simplicity more popular in search? - In September 2026, Simplicity had more branded searches than Salt Funds among fund managers in New Zealand. Simplicity had about 1,730 branded searches, while Salt Funds had 140. Simplicity made up 1.7% of all fund manager searches we track, and Salt Funds accounted for 0.14%. - Simplicity was ahead of Salt Funds in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Salt Funds’ share of searches among fund managers in New Zealand moved from 0.19% to 0.14%, and its estimated monthly branded searches moved from 210 to 140. - Across the 12 months ending September 2026, Simplicity’s share of searches among fund managers in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 1.9K to 1.7K. ## Top fund managers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Simplicity appeared in all five answers. Salt Funds did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Simplicity | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Milford | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kernel | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Fisher Funds | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | InvestNow | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Pie Funds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Harbour Asset Management | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Devon Funds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Salt Funds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Castle Point Funds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fund managers - Asked ChatGPT "Which fund manager should I use in New Zealand?": 1. Simplicity, 2. Kernel, 3. InvestNow - Asked ChatGPT "What are the best fund managers in New Zealand?": 1. Milford, 2. Simplicity, 3. Kernel, 4. Fisher Funds - Asked ChatGPT "What's the best fund manager in New Zealand for long term investing?": 1. Simplicity, 2. Kernel, 3. InvestNow, 4. Milford - Searched Google, AI Overview "fund managers nz": 1. Milford, 2. Fisher Funds, 3. Simplicity, 4. Kernel, 5. InvestNow - Searched Google, AI Overview "managed funds nz": 1. Fisher Funds, 2. Milford, 3. Simplicity, 4. InvestNow Not named in any answer: Pie Funds, Harbour Asset Management, Devon Funds, Salt Funds and Castle Point Funds. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand fund managers in September 2026? - In September 2026, Salt Funds fell from 8th to 9th among fund managers in New Zealand. ## Month by month | Month | Salt Funds estimated searches | Salt Funds Share of Search | Salt Funds rank | Simplicity estimated searches | Simplicity Share of Search | Simplicity rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 0.19% | 9 | 1.9K | 1.8% | 6 | | Nov 2025 | 210 | 0.22% | 9 | 1.6K | 1.7% | 6 | | Dec 2025 | 210 | 0.26% | 9 | 1.2K | 1.5% | 6 | | Jan 2026 | 170 | 0.17% | 9 | 1.6K | 1.7% | 6 | | Feb 2026 | 170 | 0.19% | 9 | 1.5K | 1.7% | 6 | | Mar 2026 | 170 | 0.18% | 9 | 1.4K | 1.5% | 6 | | Apr 2026 | 140 | 0.15% | 9 | 1.4K | 1.5% | 6 | | May 2026 | 170 | 0.15% | 9 | 1.6K | 1.4% | 6 | | Jun 2026 | 140 | 0.13% | 9 | 1.7K | 1.5% | 6 | | Jul 2026 | 210 | 0.22% | 9 | 1.6K | 1.6% | 6 | | Aug 2026 | 320 | 0.32% | 8 | 2K | 2% | 6 | | Sep 2026 | 140 | 0.14% | 9 | 1.7K | 1.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Salt Funds’ and Simplicity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Salt Funds**: Measured on the search term “salt funds”. - **Simplicity**: Measured on the search terms “kiwisaver simplicity”, “simplicity fund”, “simplicity funds”, “simplicity home loans”, “simplicity investment”, “simplicity investments”, “simplicity kiwisaver fund” and “simplicity kiwisaver funds”, summed into one figure. - [Salt Funds profile](/demand/nz/brands/salt-funds) - [Simplicity profile](/demand/nz/brands/simplicity) - [All fund managers in New Zealand](/demand/nz/categories/nz-fund-managers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Salt Funds or Simplicity more popular in search? In September 2026, Simplicity had more branded searches than Salt Funds among fund managers in New Zealand. Simplicity had about 1,730 branded searches, while Salt Funds had 140. Simplicity made up 1.7% of all fund manager searches we track, and Salt Funds accounted for 0.14%. ## Cite this page Brandwave. "Salt Funds vs Simplicity: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/salt-funds-vs-simplicity This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/salt-funds-vs-simplicity. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.