--- title: "Salt & Wood vs Waterfront Bar & Kitchen: Which is more popular in New Zealand?" description: "Is Salt & Wood or Waterfront Bar & Kitchen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kāpiti Coast restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/salt-and-wood-vs-waterfront-bar-kitchen" publisher: "Brandwave" --- # Salt & Wood vs Waterfront Bar & Kitchen: Which is more popular in New Zealand? Is Salt & Wood or Waterfront Bar & Kitchen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kāpiti Coast restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Salt & Wood and Waterfront Bar & Kitchen - **Competitive set**: Kāpiti Coast restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Salt & Wood Share of Search**: 27.7% - **Waterfront Bar & Kitchen Share of Search**: 13.4% ## Is Salt & Wood or Waterfront Bar & Kitchen more popular in search? - In October 2026, Salt & Wood had more branded searches than Waterfront Bar & Kitchen among Kāpiti Coast restaurants in New Zealand. Salt & Wood had about 990 branded searches, while Waterfront Bar & Kitchen had 480. Salt & Wood made up 27.7% of all Kāpiti Coast restaurant searches we track, and Waterfront Bar & Kitchen accounted for 13.4%. - The lead changed hands once in the 12 months ending October 2026: Salt & Wood took it in April 2026. - Across the 12 months ending October 2026, Salt & Wood’s share of searches among Kāpiti Coast restaurants in New Zealand moved from 1.8% to 27.7%, and its estimated monthly branded searches moved from 50 to 990. - Across the 12 months ending October 2026, Waterfront Bar & Kitchen’s share of searches among Kāpiti Coast restaurants in New Zealand moved from 17.2% to 13.4%, and its estimated monthly branded searches held steady at 480. ## Top Kāpiti Coast restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions, Waterfront Bar & Kitchen appeared in all three answers. Salt & Wood did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | 50-50 | 1st | 3 of 3 | 3 of 3 | | Lustre Kitchen and Dining | 2nd | 3 of 3 | 3 of 3 | | Waterfront Bar & Kitchen | 3rd | 3 of 3 | 3 of 3 | | Passo Pizza Pasta Caffe | 4th | 2 of 3 | 2 of 3 | | Salt & Wood | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Kāpiti Coast restaurants - Asked ChatGPT "Which restaurant should I go to in Kāpiti Coast, New Zealand?": 1. 50-50, 2. Waterfront Bar & Kitchen, 3. Lustre Kitchen and Dining, 4. Passo Pizza Pasta Caffe - Asked ChatGPT "What are the best restaurants in Kāpiti Coast, New Zealand?": 1. 50-50, 2. Lustre Kitchen and Dining, 3. Waterfront Bar & Kitchen, 4. Passo Pizza Pasta Caffe - Asked ChatGPT "What's the best restaurant in Kāpiti Coast, New Zealand for a nice meal?": 1. 50-50, 2. Lustre Kitchen and Dining, 3. Waterfront Bar & Kitchen Not named in any answer: Salt & Wood. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Kāpiti Coast restaurants in October 2026? - In October 2026, 50-50 overtook Salt & Wood to become the leader among Kāpiti Coast restaurants in New Zealand, with 43.7% of the searches. - In October 2026, Waterfront Bar & Kitchen gained share of searches among Kāpiti Coast restaurants in New Zealand, from 10.3% to 13.4%. - In October 2026, Salt & Wood lost share of searches among Kāpiti Coast restaurants in New Zealand, from 43.8% to 27.7%. ## How has branded search for Salt & Wood and Waterfront Bar & Kitchen changed in New Zealand over the last 12 months? | Month | Salt & Wood estimated searches | Salt & Wood Share of Search | Salt & Wood rank | Waterfront Bar & Kitchen estimated searches | Waterfront Bar & Kitchen Share of Search | Waterfront Bar & Kitchen rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 50 | 1.8% | 5 | 480 | 17.2% | 2 | | Dec 2025 | 70 | 2.4% | 5 | 590 | 20.1% | 2 | | Jan 2026 | 110 | 3% | 5 | 720 | 19.7% | 2 | | Feb 2026 | 80 | 2.3% | 5 | 590 | 16.8% | 3 | | Mar 2026 | 70 | 2.6% | 5 | 480 | 17.7% | 2 | | Apr 2026 | 1.4K | 32.6% | 2 | 590 | 13.7% | 3 | | May 2026 | 3.1K | 53.3% | 1 | 480 | 8.3% | 3 | | Jun 2026 | 2K | 36% | 2 | 480 | 8.6% | 3 | | Jul 2026 | 1.7K | 24.9% | 2 | 480 | 7.1% | 5 | | Aug 2026 | 2K | 38.3% | 1 | 480 | 9.2% | 5 | | Sep 2026 | 2K | 43.8% | 1 | 480 | 10.3% | 3 | | Oct 2026 | 990 | 27.7% | 2 | 480 | 13.4% | 3 | ## How are Salt & Wood’s and Waterfront Bar & Kitchen’s branded searches counted? Brandwave collects information about searches that people make online using Salt & Wood’s and Waterfront Bar & Kitchen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Salt & Wood**: Measured on the search terms “salt & wood” and “saltwood”, summed into one figure. - **Waterfront Bar & Kitchen**: Measured on the search term “waterfront bar and kitchen”. - [Salt & Wood profile](/demand/nz/brands/salt-and-wood) - [Waterfront Bar & Kitchen profile](/demand/nz/brands/waterfront-bar-kitchen) - [All Kāpiti Coast restaurants in New Zealand](/demand/nz/locations/kapiti-coast/restaurants): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Salt & Wood or Waterfront Bar & Kitchen more popular in search? In October 2026, Salt & Wood had more branded searches than Waterfront Bar & Kitchen among Kāpiti Coast restaurants in New Zealand. Salt & Wood had about 990 branded searches, while Waterfront Bar & Kitchen had 480. Salt & Wood made up 27.7% of all Kāpiti Coast restaurant searches we track, and Waterfront Bar & Kitchen accounted for 13.4%. ## Cite this page Brandwave. "Salt & Wood vs Waterfront Bar & Kitchen: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/salt-and-wood-vs-waterfront-bar-kitchen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/salt-and-wood-vs-waterfront-bar-kitchen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.