--- title: "Salesforce vs Zoho CRM: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Salesforce or Zoho CRM? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/salesforce-vs-zoho-crm" publisher: "Brandwave" --- # Salesforce vs Zoho CRM: Which is more popular by branded search in New Zealand? Which is more popular in search, Salesforce or Zoho CRM? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Salesforce and Zoho CRM - **Competitive set**: CRM platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Salesforce Share of Search**: 30.7% - **Zoho CRM Share of Search**: 7.2% ## Which is more popular in search, Salesforce or Zoho CRM? - In August 2026, Salesforce had more branded searches than Zoho CRM among CRM platforms in New Zealand. Salesforce was estimated to have 7.2K branded searches compared to Zoho CRM’s 1.7K, and held a 30.7% Share of Search versus Zoho CRM’s 7.2%. - Salesforce was ahead of Zoho CRM in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Salesforce’s estimated Share of Search among CRM platforms in New Zealand moved from 33.6% to 30.7%, and its estimated monthly branded searches moved from 7.6K to 7.2K. - Across the 11 months ending August 2026, Zoho CRM’s estimated Share of Search among CRM platforms in New Zealand moved from 6.1% to 7.2%, and its estimated monthly branded searches moved from 1.4K to 1.7K. ## How did search popularity change for New Zealand CRM platforms in August 2026? - In August 2026, Zoho CRM gained estimated Share of Search among CRM platforms in New Zealand, from 6.6% to 7.2%. - In August 2026, Salesforce lost estimated Share of Search among CRM platforms in New Zealand, from 33% to 30.7%. ## Month by month | Month | Salesforce estimated searches | Salesforce Share of Search | Salesforce rank | Zoho CRM estimated searches | Zoho CRM Share of Search | Zoho CRM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.6K | 33.6% | 2 | 1.4K | 6.1% | 5 | | Nov 2025 | 7K | 33.1% | 2 | 1.1K | 5.1% | 5 | | Dec 2025 | 5K | 33.8% | 2 | 940 | 6.4% | 5 | | Jan 2026 | 5.7K | 29.6% | 2 | 1.1K | 5.5% | 5 | | Feb 2026 | 7.8K | 34.5% | 2 | 1.4K | 6.1% | 5 | | Mar 2026 | 7.9K | 30.7% | 2 | 1.7K | 6.7% | 5 | | Apr 2026 | 6.3K | 27.7% | 2 | 1.7K | 7.3% | 5 | | May 2026 | 8.5K | 32.9% | 2 | 1.7K | 6.6% | 5 | | Jun 2026 | 8.7K | 31.3% | 2 | 1.8K | 6.4% | 5 | | Jul 2026 | 7K | 33% | 2 | 1.4K | 6.6% | 5 | | Aug 2026 | 7.2K | 30.7% | 2 | 1.7K | 7.2% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Salesforce’s and Zoho CRM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Salesforce**: Measured on the search terms “authenticator salesforce”, “marc benioff salesforce”, “salesforce”, “salesforce app”, “salesforce app exchange”, “salesforce authenticator app”, “salesforce com”, “salesforce cost”, “salesforce crm”, “salesforce crm system”, “salesforce crm tool”, “salesforce dataloader”, “salesforce developers”, “salesforce help”, “salesforce marketing cloud”, “salesforce near me”, “salesforce new zealand”, “salesforce nz”, “salesforce online”, “salesforce sales cloud”, “salesforce software”, “salesforce support” and “sfdc salesforce”, summed into one figure. - **Zoho CRM**: Measured on the search terms “zoho crm”, “zoho crm cost”, “zoho crm near me”, “zoho crm nz”, “zoho crm online”, “zoho crm software”, “zohocrm” and “zohocrm software”, summed into one figure. - [Salesforce profile](/demand/nz/brands/salesforce) - [Zoho CRM profile](/demand/nz/brands/zoho-crm) - [All CRM platforms in New Zealand](/demand/nz/categories/nz-crm-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Salesforce or Zoho CRM? In August 2026, Salesforce had more branded searches than Zoho CRM among CRM platforms in New Zealand. Salesforce was estimated to have 7.2K branded searches compared to Zoho CRM’s 1.7K, and held a 30.7% Share of Search versus Zoho CRM’s 7.2%. ## Cite this page Brandwave. "Salesforce vs Zoho CRM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/salesforce-vs-zoho-crm This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/salesforce-vs-zoho-crm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.