--- title: "Sala vs SO Fitness: Which is searched more in New Zealand?" description: "Is Sala or SO Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sala-pilates-vs-so-fitness" publisher: "Brandwave" --- # Sala vs SO Fitness: Which is searched more in New Zealand? Is Sala or SO Fitness more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland Pilates studios set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sala and SO Fitness - **Competitive set**: Auckland Pilates studios - **Market**: New Zealand - **Month measured**: Sep 2026 - **Sala Share of Search**: 0.63% - **SO Fitness Share of Search**: 7.2% ## Is Sala or SO Fitness more popular in search? - In September 2026, SO Fitness had more branded searches than Sala among Auckland Pilates studios in New Zealand. SO Fitness had about 1,040 branded searches, while Sala had 90. SO Fitness made up 7.2% of all Auckland Pilates studio searches we track, and Sala accounted for 0.63%. - SO Fitness was ahead of Sala in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sala’s share of searches among Auckland Pilates studios in New Zealand moved from 0.3% to 0.63%, and its estimated monthly branded searches moved from 50 to 90. - Across the 12 months ending September 2026, SO Fitness’ share of searches among Auckland Pilates studios in New Zealand moved from 8.9% to 7.2%, and its estimated monthly branded searches moved from 1.5K to 1K. ## Top Auckland Pilates studios in ChatGPT and Google AI Overviews In three ChatGPT questions, Sala was mentioned in two out of three: in two of the three ChatGPT answers. SO Fitness was mentioned in one out of three: in one of the three ChatGPT answers. Sala and SO Fitness were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Core Collective | 1st | 3 of 3 | 3 of 3 | | Reform Fitness | 2nd | 2 of 3 | 2 of 3 | | Studio Soléa | 3rd | 2 of 3 | 2 of 3 | | Studio Pilates International | 4th | 2 of 3 | 2 of 3 | | SO Fitness | 5th | 1 of 3 | 1 of 3 | | Unity Studios | 5th | 2 of 3 | 2 of 3 | | Sala | 7th | 2 of 3 | 2 of 3 | | Aligne Studio | Not ranked | 0 of 3 | 0 of 3 | | Always Pilates | Not ranked | 0 of 3 | 0 of 3 | | KX Pilates | Not ranked | 0 of 3 | 0 of 3 | | Peak Pilates & Physiotherapy | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland Pilates studios - Asked ChatGPT "Which Pilates studio should I join in Auckland, New Zealand?": 1. Core Collective, 2. Reform Fitness, 3. Studio Soléa, 4. Unity Studios, 5. Sala - Asked ChatGPT "What are the best Pilates studios in Auckland, New Zealand?": 1. Core Collective, 2. SO Fitness, 3. Studio Pilates International, 4. Unity Studios, 5. Sala - Asked ChatGPT "What's the best Pilates studio in Auckland, New Zealand for a reformer class?": 1. Core Collective, 2. Reform Fitness, 3. Studio Soléa, 4. Studio Pilates International Not named in any answer: Aligne Studio, Always Pilates, KX Pilates and Peak Pilates & Physiotherapy. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland Pilates studios in September 2026? - In September 2026, SO Fitness lost share of searches among Auckland Pilates studios in New Zealand, from 8.3% to 7.2%. - Estimated monthly branded searches for Sala in New Zealand rose 80% over 12 measured months, from 50 to 90 in September 2026. ## Month by month | Month | Sala estimated searches | Sala Share of Search | Sala rank | SO Fitness estimated searches | SO Fitness Share of Search | SO Fitness rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.3% | 10 | 1.5K | 8.9% | 2 | | Nov 2025 | 50 | 0.31% | 9 | 1.5K | 9.2% | 2 | | Dec 2025 | 40 | 0.32% | 11 | 1.1K | 8.8% | 2 | | Jan 2026 | 70 | 0.4% | 9 | 1.7K | 9.8% | 2 | | Feb 2026 | 70 | 0.45% | 9 | 1.8K | 11.2% | 2 | | Mar 2026 | 50 | 0.29% | 11 | 1.7K | 10.1% | 2 | | Apr 2026 | 50 | 0.32% | 11 | 1.4K | 9.2% | 2 | | May 2026 | 70 | 0.43% | 10 | 1.4K | 8.7% | 2 | | Jun 2026 | 90 | 0.58% | 10 | 1.5K | 9.3% | 2 | | Jul 2026 | 90 | 0.63% | 9 | 1.4K | 10.2% | 2 | | Aug 2026 | 90 | 0.61% | 9 | 1.2K | 8.3% | 2 | | Sep 2026 | 90 | 0.63% | 9 | 1K | 7.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Sala’s and SO Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sala**: Measured on the search term “sala pilates”. - **SO Fitness**: Measured on the search terms “so fitness”, “so fitness pilates” and “sofitness”, summed into one figure. - [Sala profile](/demand/nz/brands/sala-pilates) - [SO Fitness profile](/demand/nz/brands/so-fitness) - [All Auckland Pilates studios in New Zealand](/demand/nz/locations/auckland/pilates-studios): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sala or SO Fitness more popular in search? In September 2026, SO Fitness had more branded searches than Sala among Auckland Pilates studios in New Zealand. SO Fitness had about 1,040 branded searches, while Sala had 90. SO Fitness made up 7.2% of all Auckland Pilates studio searches we track, and Sala accounted for 0.63%. ## Cite this page Brandwave. "Sala vs SO Fitness: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/sala-pilates-vs-so-fitness This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sala-pilates-vs-so-fitness. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.