--- title: "Saint Laurent vs Yu Mei: Which is searched more in New Zealand?" description: "Is Saint Laurent or Yu Mei more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer handbag labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/saint-laurent-vs-yu-mei" publisher: "Brandwave" --- # Saint Laurent vs Yu Mei: Which is searched more in New Zealand? Is Saint Laurent or Yu Mei more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer handbag labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Saint Laurent and Yu Mei - **Competitive set**: designer handbag labels - **Market**: New Zealand - **Month measured**: Sep 2026 - **Saint Laurent Share of Search**: 20.3% - **Yu Mei Share of Search**: 5.7% ## Is Saint Laurent or Yu Mei more popular in search? - In September 2026, Saint Laurent had more branded searches than Yu Mei among designer handbag labels in New Zealand. Saint Laurent had about 15,500 branded searches, while Yu Mei had 4,360. Saint Laurent made up 20.3% of all designer handbag label searches we track, and Yu Mei accounted for 5.7%. - Saint Laurent was ahead of Yu Mei in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Saint Laurent’s share of searches among designer handbag labels in New Zealand moved from 16.6% to 20.3%, and its estimated monthly branded searches moved from 13.1K to 15.5K. - Across the 12 months ending September 2026, Yu Mei’s share of searches among designer handbag labels in New Zealand moved from 5.4% to 5.7%, and its estimated monthly branded searches moved from 4.3K to 4.4K. ## Top designer handbag labels in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Saint Laurent and Yu Mei were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Yu Mei was listed before Saint Laurent in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Deadly Ponies | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Yu Mei | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Saint Laurent | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Loewe | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Saben | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Louis Vuitton | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Status Anxiety | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Mimco | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about designer handbag labels - Asked ChatGPT "Which designer handbag label should I buy in New Zealand?": 1. Saint Laurent, 2. Loewe, 3. Louis Vuitton - Asked ChatGPT "What are the best designer handbag label brands in New Zealand?": 1. Deadly Ponies, 2. Yu Mei, 3. Saben, 4. Loewe, 5. Saint Laurent - Asked ChatGPT "What's the best designer handbag label in New Zealand for a leather bag?": 1. Yu Mei, 2. Deadly Ponies, 3. Saben - Searched Google, AI Overview "designer bags nz": 1. Deadly Ponies, 2. Louis Vuitton Not named in any answer: Status Anxiety and Mimco. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand designer handbag labels in September 2026? - In September 2026, Saint Laurent gained share of searches among designer handbag labels in New Zealand, from 18.7% to 20.3%. - In September 2026, Yu Mei lost share of searches among designer handbag labels in New Zealand, from 6.9% to 5.7%. ## Month by month | Month | Saint Laurent estimated searches | Saint Laurent Share of Search | Saint Laurent rank | Yu Mei estimated searches | Yu Mei Share of Search | Yu Mei rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 13.1K | 16.6% | 2 | 4.3K | 5.4% | 6 | | Nov 2025 | 16K | 16.7% | 2 | 5.1K | 5.3% | 6 | | Dec 2025 | 16.9K | 16.9% | 2 | 9.7K | 9.6% | 4 | | Jan 2026 | 14.3K | 17.5% | 2 | 5.8K | 7.1% | 6 | | Feb 2026 | 11.4K | 16.8% | 2 | 4.4K | 6.4% | 6 | | Mar 2026 | 12.7K | 16.7% | 2 | 4.7K | 6.2% | 6 | | Apr 2026 | 12.6K | 16.9% | 2 | 4K | 5.3% | 6 | | May 2026 | 13.1K | 16% | 2 | 4.7K | 5.7% | 6 | | Jun 2026 | 12.8K | 16% | 2 | 4.9K | 6.1% | 6 | | Jul 2026 | 13.1K | 17.3% | 2 | 4.3K | 5.7% | 6 | | Aug 2026 | 14.8K | 18.7% | 2 | 5.5K | 6.9% | 6 | | Sep 2026 | 15.5K | 20.3% | 2 | 4.4K | 5.7% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Saint Laurent’s and Yu Mei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Saint Laurent**: Measured on the search terms “saint laurent”, “saint laurent ysl”, “saintlaurent”, “ye saint laurent”, “ysl babycat”, “ysl high heel”, “ysl mon paris” and “ysl y edo”, summed into one figure. - **Yu Mei**: Measured on the search terms “yu mei”, “yu mei bag”, “yu mei handbag”, “yu mei tote”, “yumei”, “yumei bag”, “yumei handbag” and “yumei tote”, summed into one figure. - [Saint Laurent profile](/demand/nz/brands/saint-laurent) - [Yu Mei profile](/demand/nz/brands/yu-mei) - [All designer handbag labels in New Zealand](/demand/nz/categories/nz-designer-leather-goods): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Saint Laurent or Yu Mei more popular in search? In September 2026, Saint Laurent had more branded searches than Yu Mei among designer handbag labels in New Zealand. Saint Laurent had about 15,500 branded searches, while Yu Mei had 4,360. Saint Laurent made up 20.3% of all designer handbag label searches we track, and Yu Mei accounted for 5.7%. ## Cite this page Brandwave. "Saint Laurent vs Yu Mei: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/saint-laurent-vs-yu-mei This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/saint-laurent-vs-yu-mei. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.