---
title: "Saint Clair vs Villa Maria: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Saint Clair or Villa Maria? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/saint-clair-vs-villa-maria"
publisher: "Brandwave"
---

# Saint Clair vs Villa Maria: Which is more popular by branded search in New Zealand?

Which is more popular in search, Saint Clair or Villa Maria? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Saint Clair and Villa Maria
- **Competitive set**: Wine brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Saint Clair Share of Search**: 7.5%
- **Villa Maria Share of Search**: 7.3%

## Which is more popular in search, Saint Clair or Villa Maria?

- In August 2026, Saint Clair and Villa Maria were level on Share of Search among wine brands in New Zealand, with an estimated 2.3K versus 2.2K branded searches, at 7.5% and 7.3% estimated Share of Search.
- The lead changed hands 2 times in the 11 months ending August 2026: Villa Maria took it in May 2026, Saint Clair took it in July 2026.
- Across the 11 months ending August 2026, Saint Clair’s estimated Share of Search among wine brands in New Zealand moved from 7.9% to 7.5%, and its estimated monthly branded searches moved from 3K to 2.3K.
- Across the 11 months ending August 2026, Villa Maria’s estimated Share of Search among wine brands in New Zealand moved from 7.5% to 7.3%, and its estimated monthly branded searches moved from 2.8K to 2.2K.

## How did search popularity change for New Zealand wine brands in August 2026?

- In August 2026, Villa Maria gained estimated Share of Search among wine brands in New Zealand, from 6.7% to 7.3%.
- Estimated monthly branded searches for Saint Clair in New Zealand fell 23.5% over 11 measured months, from 3K to 2.3K in August 2026.

## Month by month

| Month | Saint Clair estimated searches | Saint Clair Share of Search | Saint Clair rank | Villa Maria estimated searches | Villa Maria Share of Search | Villa Maria rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3K | 7.9% | 4 | 2.8K | 7.5% | 5 |
| Nov 2025 | 3.3K | 7.4% | 4 | 3K | 6.9% | 5 |
| Dec 2025 | 3.5K | 5.9% | 4 | 3.5K | 5.8% | 5 |
| Jan 2026 | 3.5K | 6.4% | 4 | 3.3K | 6.1% | 5 |
| Feb 2026 | 3.8K | 7.5% | 4 | 2.9K | 5.8% | 5 |
| Mar 2026 | 3.9K | 8.2% | 4 | 3.3K | 6.9% | 5 |
| Apr 2026 | 3K | 7.9% | 4 | 2.1K | 5.6% | 5 |
| May 2026 | 3K | 8.7% | 5 | 3K | 8.8% | 4 |
| Jun 2026 | 2K | 6.8% | 5 | 2.4K | 8.2% | 4 |
| Jul 2026 | 2.1K | 7.5% | 4 | 1.9K | 6.7% | 5 |
| Aug 2026 | 2.3K | 7.5% | 4 | 2.2K | 7.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Saint Clair’s and Villa Maria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Saint Clair**: Measured on the search terms “saint clair near me”, “saint clair nz”, “saint clair pinot noir”, “saint clair sauvignon blanc”, “saint clair wine” and “saintclair”, summed into one figure.
- **Villa Maria**: Measured on the search terms “villa maria near me”, “villa maria new zealand”, “villa maria nz”, “villa maria online”, “villa maria pinot noir”, “villa maria sauvignon blanc”, “villa maria wine”, “villamaria”, “villamaria co nz”, “villamaria sauvignon blanc” and “villamaria wine”, summed into one figure.

- [Saint Clair profile](/demand/nz/brands/saint-clair)
- [Villa Maria profile](/demand/nz/brands/villa-maria)
- [All wine brands in New Zealand](/demand/nz/categories/nz-wine-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Saint Clair or Villa Maria?

In August 2026, Saint Clair and Villa Maria were level on Share of Search among wine brands in New Zealand, with an estimated 2.3K versus 2.2K branded searches, at 7.5% and 7.3% estimated Share of Search.

## Cite this page

Brandwave. "Saint Clair vs Villa Maria: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/saint-clair-vs-villa-maria

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/saint-clair-vs-villa-maria. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
