---
title: "SafetyCulture vs Vault: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, SafetyCulture or Vault? Compare estimated monthly branded-search demand and Share of Search inside the Health and safety software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/safetyculture-vs-vault"
publisher: "Brandwave"
---

# SafetyCulture vs Vault: Which is more popular by branded search in New Zealand?

Which is more popular in search, SafetyCulture or Vault? Compare estimated monthly branded-search demand and Share of Search inside the Health and safety software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: SafetyCulture and Vault
- **Competitive set**: Health and safety software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **SafetyCulture Share of Search**: 43.6%
- **Vault Share of Search**: 0.28%

## Which is more popular in search, SafetyCulture or Vault?

- In August 2026, SafetyCulture had more branded searches than Vault among health and safety software in New Zealand. SafetyCulture was estimated to have 3.2K branded searches compared to Vault’s 20, and held a 43.6% Share of Search versus Vault’s 0.28%.
- SafetyCulture was ahead of Vault in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SafetyCulture’s estimated Share of Search among health and safety software in New Zealand moved from 40.8% to 43.6%, and its estimated monthly branded searches moved from 2.8K to 3.2K.
- Across the 11 months ending August 2026, Vault’s estimated Share of Search among health and safety software in New Zealand moved from 0.3% to 0.28%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for New Zealand health and safety software in August 2026?

- In August 2026, SafetyCulture gained estimated Share of Search among health and safety software in New Zealand, from 42.5% to 43.6%.

## Month by month

| Month | SafetyCulture estimated searches | SafetyCulture Share of Search | SafetyCulture rank | Vault estimated searches | Vault Share of Search | Vault rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.8K | 40.8% | 1 | 20 | 0.3% | 6 |
| Nov 2025 | 2.7K | 40.8% | 1 | 30 | 0.45% | 6 |
| Dec 2025 | 2.1K | 47.3% | 1 | 30 | 0.67% | 6 |
| Jan 2026 | 3K | 47.4% | 1 | 20 | 0.32% | 6 |
| Feb 2026 | 3.2K | 44.2% | 1 | 20 | 0.28% | 6 |
| Mar 2026 | 3.8K | 45% | 1 | 20 | 0.23% | 6 |
| Apr 2026 | 3.2K | 45.7% | 1 | 20 | 0.29% | 6 |
| May 2026 | 3.3K | 45.1% | 1 | 30 | 0.42% | 6 |
| Jun 2026 | 3.6K | 43.7% | 1 | 30 | 0.36% | 6 |
| Jul 2026 | 3.1K | 42.5% | 1 | 30 | 0.41% | 6 |
| Aug 2026 | 3.2K | 43.6% | 1 | 20 | 0.28% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using SafetyCulture’s and Vault’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **SafetyCulture**: Measured on the search terms “app safetyculture”, “iauditor”, “safety culture iauditor”, “safetyculture”, “safetyculture com” and “safetyculture near me”, summed into one figure.
- **Vault**: Measured on the search terms “vault grc”, “vault health and safety” and “vault incident reporting”, summed into one figure.

- [SafetyCulture profile](/demand/nz/brands/safetyculture)
- [Vault profile](/demand/nz/brands/vault)
- [All health and safety software in New Zealand](/demand/nz/categories/nz-health-and-safety-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, SafetyCulture or Vault?

In August 2026, SafetyCulture had more branded searches than Vault among health and safety software in New Zealand. SafetyCulture was estimated to have 3.2K branded searches compared to Vault’s 20, and held a 43.6% Share of Search versus Vault’s 0.28%.

## Cite this page

Brandwave. "SafetyCulture vs Vault: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/safetyculture-vs-vault

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/safetyculture-vs-vault. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.