--- title: "SafetyCulture vs SiteConnect: Which is searched more in New Zealand?" description: "Is SafetyCulture or SiteConnect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Health and safety software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/safetyculture-vs-siteconnect" publisher: "Brandwave" --- # SafetyCulture vs SiteConnect: Which is searched more in New Zealand? Is SafetyCulture or SiteConnect more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Health and safety software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SafetyCulture and SiteConnect - **Competitive set**: Health and safety software - **Market**: New Zealand - **Month measured**: Sep 2026 - **SafetyCulture Share of Search**: 28.4% - **SiteConnect Share of Search**: 5.2% ## Is SafetyCulture or SiteConnect more popular in search? - In September 2026, SafetyCulture had more branded searches than SiteConnect among health and safety software in New Zealand. SafetyCulture had about 2,130 branded searches, while SiteConnect had 390. SafetyCulture made up 28.4% of all health and safety software searches we track, and SiteConnect accounted for 5.2%. - SafetyCulture was ahead of SiteConnect in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SafetyCulture’s share of searches among health and safety software in New Zealand moved from 34.4% to 28.4%, and its estimated monthly branded searches moved from 2.8K to 2.1K. - Across the 12 months ending September 2026, SiteConnect’s share of searches among health and safety software in New Zealand moved from 4.9% to 5.2%, and its estimated monthly branded searches held steady at 390. ## Top health and safety software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SafetyCulture appeared in all five answers. SiteConnect was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. SafetyCulture was listed before SiteConnect in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ThinkSafe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | SafetyCulture | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HazardCo | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | ecoPortal | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | SiteConnect | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | SiteApp Pro | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Mango | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Vault | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Donesafe | 9th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about health and safety software - Asked ChatGPT "Which health and safety software should I use in New Zealand?": 1. ThinkSafe, 2. SafetyCulture, 3. ecoPortal, 4. HazardCo - Asked ChatGPT "What are the best health and safety software tools in New Zealand?": 1. ThinkSafe, 2. HazardCo, 3. SafetyCulture, 4. ecoPortal, 5. Mango, 6. Donesafe - Asked ChatGPT "What's the best health and safety software in New Zealand for a small business?": 1. ThinkSafe, 2. SiteApp Pro, 3. SafetyCulture, 4. HazardCo, 5. Vault - Searched Google, AI Overview "health and safety software nz": 1. ThinkSafe, 2. HazardCo, 3. SiteConnect, 4. SafetyCulture - Searched Google, AI Overview "hazard reporting software": 1. SafetyCulture, 2. SiteConnect Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand health and safety software in September 2026? - In September 2026, SiteConnect gained share of searches among health and safety software in New Zealand, from 4.6% to 5.2%. - In September 2026, SafetyCulture lost share of searches among health and safety software in New Zealand, from 37.7% to 28.4%. ## Month by month | Month | SafetyCulture estimated searches | SafetyCulture Share of Search | SafetyCulture rank | SiteConnect estimated searches | SiteConnect Share of Search | SiteConnect rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 34.4% | 1 | 390 | 4.9% | 6 | | Nov 2025 | 2.7K | 33.8% | 1 | 390 | 4.9% | 6 | | Dec 2025 | 2.1K | 38.9% | 1 | 260 | 4.8% | 6 | | Jan 2026 | 3K | 40.4% | 1 | 390 | 5.3% | 6 | | Feb 2026 | 3.2K | 37.6% | 1 | 390 | 4.6% | 6 | | Mar 2026 | 3.8K | 38.1% | 1 | 480 | 4.8% | 6 | | Apr 2026 | 3.2K | 39.5% | 1 | 390 | 4.8% | 6 | | May 2026 | 3.2K | 38.9% | 1 | 390 | 4.7% | 6 | | Jun 2026 | 3.6K | 37.9% | 1 | 390 | 4.1% | 6 | | Jul 2026 | 3.1K | 36% | 1 | 390 | 4.6% | 6 | | Aug 2026 | 3.2K | 37.7% | 1 | 390 | 4.6% | 6 | | Sep 2026 | 2.1K | 28.4% | 1 | 390 | 5.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using SafetyCulture’s and SiteConnect’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SafetyCulture**: Measured on the search terms “app safetyculture”, “iauditor”, “safety culture iauditor” and “safetyculture”, summed into one figure. - **SiteConnect**: Measured on the search term “siteconnect”. - [SafetyCulture profile](/demand/nz/brands/safetyculture) - [SiteConnect profile](/demand/nz/brands/siteconnect) - [All health and safety software in New Zealand](/demand/nz/categories/nz-health-and-safety-software): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SafetyCulture or SiteConnect more popular in search? In September 2026, SafetyCulture had more branded searches than SiteConnect among health and safety software in New Zealand. SafetyCulture had about 2,130 branded searches, while SiteConnect had 390. SafetyCulture made up 28.4% of all health and safety software searches we track, and SiteConnect accounted for 5.2%. ## Cite this page Brandwave. "SafetyCulture vs SiteConnect: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/safetyculture-vs-siteconnect This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/safetyculture-vs-siteconnect. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.