--- title: "SAFE vs SPCA: Which is searched more in New Zealand?" description: "Is SAFE or SPCA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Animal welfare charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/safe-nz-vs-spca" publisher: "Brandwave" --- # SAFE vs SPCA: Which is searched more in New Zealand? Is SAFE or SPCA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Animal welfare charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: SAFE and SPCA - **Competitive set**: Animal welfare charities - **Market**: New Zealand - **Month measured**: Sep 2026 - **SAFE Share of Search**: 1.2% - **SPCA Share of Search**: 96.1% ## Is SAFE or SPCA more popular in search? - In September 2026, SPCA had more branded searches than SAFE among animal welfare charities in New Zealand. SPCA had about 40,300 branded searches, while SAFE had 490. SPCA made up 96.1% of all animal welfare charity searches we track, and SAFE accounted for 1.2%. - SPCA was ahead of SAFE in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, SAFE’s share of searches among animal welfare charities in New Zealand held steady at 1.2%, and its estimated monthly branded searches held steady at 490. - Across the 12 months ending September 2026, SPCA’s share of searches among animal welfare charities in New Zealand moved from 96.6% to 96.1%, and its estimated monthly branded searches moved from 40.4K to 40.3K. ## Top animal welfare charities in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SPCA appeared in all five answers. SAFE was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SPCA was listed before SAFE in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SPCA | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | HUHA | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | SAFE | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Paw Justice | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Guide Dogs NZ | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Bird Rescue | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about animal welfare charities - Asked ChatGPT "Which animal welfare charity should I join in New Zealand?": 1. SPCA, 2. SAFE, 3. HUHA - Asked ChatGPT "What are the best animal welfare charities in New Zealand?": 1. SPCA, 2. SAFE, 3. HUHA - Asked ChatGPT "What's the best animal welfare charity in New Zealand for animal lovers?": 1. SPCA, 2. SAFE, 3. HUHA - Searched Google, AI Overview "animal welfare charities": 1. SPCA, 2. HUHA, 3. Paw Justice, 4. Guide Dogs NZ - Searched Google, AI Overview "charities for animals": 1. SPCA, 2. HUHA Not named in any answer: Bird Rescue. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand animal welfare charities in September 2026? - In September 2026, SAFE fell from 2nd to 3rd among animal welfare charities in New Zealand. ## Month by month | Month | SAFE estimated searches | SAFE Share of Search | SAFE rank | SPCA estimated searches | SPCA Share of Search | SPCA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 490 | 1.2% | 2 | 40.4K | 96.6% | 1 | | Nov 2025 | 490 | 1.2% | 3 | 40.3K | 95.8% | 1 | | Dec 2025 | 400 | 0.96% | 3 | 40.2K | 96.2% | 1 | | Jan 2026 | 490 | 1.1% | 2 | 41.9K | 96.6% | 1 | | Feb 2026 | 400 | 1.1% | 2 | 34.2K | 96.6% | 1 | | Mar 2026 | 490 | 1.2% | 2 | 40.8K | 96.8% | 1 | | Apr 2026 | 400 | 0.94% | 2 | 41.2K | 96.9% | 1 | | May 2026 | 400 | 0.94% | 2 | 41.5K | 97.2% | 1 | | Jun 2026 | 400 | 0.95% | 2 | 41K | 97.3% | 1 | | Jul 2026 | 400 | 0.96% | 2 | 40.8K | 97.5% | 1 | | Aug 2026 | 600 | 1.4% | 2 | 40.5K | 96% | 1 | | Sep 2026 | 490 | 1.2% | 3 | 40.3K | 96.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using SAFE’s and SPCA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **SAFE**: Measured on the search terms “safe animal rights” and “safe nz”, summed into one figure. - **SPCA**: Measured on the search terms “a spca”, “otago spca”, “spca”, “spca adoption”, “spca animals”, “spca cat”, “spca cat adoption”, “spca dogs”, “spca foster”, “spca hours”, “spca kittens”, “spca marlborough”, “spca number”, “spca operating hours”, “spca opshop”, “spca puppies”, “spca southland”, “spca telephone number” and “waikato spca”, summed into one figure. - [SAFE profile](/demand/nz/brands/safe-nz) - [SPCA profile](/demand/nz/brands/spca) - [All animal welfare charities in New Zealand](/demand/nz/categories/nz-animal-welfare-charities): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is SAFE or SPCA more popular in search? In September 2026, SPCA had more branded searches than SAFE among animal welfare charities in New Zealand. SPCA had about 40,300 branded searches, while SAFE had 490. SPCA made up 96.1% of all animal welfare charity searches we track, and SAFE accounted for 1.2%. ## Cite this page Brandwave. "SAFE vs SPCA: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/safe-nz-vs-spca This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/safe-nz-vs-spca. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.