--- title: "Sabco vs Scrub Daddy: Which is more popular in New Zealand?" description: "Is Sabco or Scrub Daddy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cleaning tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/sabco-vs-scrub-daddy" publisher: "Brandwave" --- # Sabco vs Scrub Daddy: Which is more popular in New Zealand? Is Sabco or Scrub Daddy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cleaning tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sabco and Scrub Daddy - **Competitive set**: Cleaning tool brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Sabco Share of Search**: 23.1% - **Scrub Daddy Share of Search**: 63.7% ## Is Sabco or Scrub Daddy more popular in search? - In October 2026, Scrub Daddy had more branded searches than Sabco among cleaning tool brands in New Zealand. Scrub Daddy had about 2,900 branded searches, while Sabco had 1,050. Scrub Daddy made up 63.7% of all cleaning tool brand searches we track, and Sabco accounted for 23.1%. - Scrub Daddy was ahead of Sabco in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Sabco’s share of searches among cleaning tool brands in New Zealand moved from 16% to 23.1%, and its estimated monthly branded searches moved from 630 to 1.1K. - Across the 12 months ending October 2026, Scrub Daddy’s share of searches among cleaning tool brands in New Zealand moved from 73.6% to 63.7%, and its estimated monthly branded searches held steady at 2.9K. ## Top cleaning tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sabco was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Scrub Daddy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Oates | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Vileda | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Karcher | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Sabco | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Scrub Daddy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cleaning tool brands - Asked ChatGPT "Which cleaning tool brand should I buy in New Zealand?": 1. Karcher - Asked ChatGPT "What are the best cleaning tool brands in New Zealand?": 1. Karcher, 2. Oates - Asked ChatGPT "What's the best cleaning tool brand in New Zealand for everyday cleaning?": 1. Vileda, 2. Oates, 3. Sabco - Searched Google, AI Overview "cleaning tools for home": named none of the brands we track - Searched Google, AI Overview "household cleaning brands": named none of the brands we track Not named in any answer: Scrub Daddy. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cleaning tool brands in October 2026? - In October 2026, Sabco gained share of searches among cleaning tool brands in New Zealand, from 15.5% to 23.1%. - In October 2026, Scrub Daddy lost share of searches among cleaning tool brands in New Zealand, from 72.5% to 63.7%. ## How has branded search for Sabco and Scrub Daddy changed in New Zealand over the last 12 months? | Month | Sabco estimated searches | Sabco Share of Search | Sabco rank | Scrub Daddy estimated searches | Scrub Daddy Share of Search | Scrub Daddy rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 630 | 16% | 2 | 2.9K | 73.6% | 1 | | Dec 2025 | 510 | 13.5% | 2 | 2.9K | 76.5% | 1 | | Jan 2026 | 620 | 13.5% | 2 | 3.6K | 78.4% | 1 | | Feb 2026 | 510 | 13.8% | 2 | 2.9K | 78.4% | 1 | | Mar 2026 | 500 | 13.2% | 2 | 2.9K | 76.7% | 1 | | Apr 2026 | 630 | 18.1% | 2 | 2.4K | 69% | 1 | | May 2026 | 510 | 15.3% | 2 | 2.4K | 71.9% | 1 | | Jun 2026 | 630 | 16.1% | 2 | 2.9K | 74.2% | 1 | | Jul 2026 | 620 | 15.5% | 2 | 2.9K | 72.5% | 1 | | Aug 2026 | 630 | 16% | 2 | 2.9K | 73.6% | 1 | | Sep 2026 | 620 | 15.5% | 2 | 2.9K | 72.5% | 1 | | Oct 2026 | 1.1K | 23.1% | 2 | 2.9K | 63.7% | 1 | ## How are Sabco’s and Scrub Daddy’s branded searches counted? Brandwave collects information about searches that people make online using Sabco’s and Scrub Daddy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sabco**: Measured on the search terms “sabco broom” and “sabco mop”, summed into one figure. - **Scrub Daddy**: Measured on the search term “scrub daddy”. - [Sabco profile](/demand/nz/brands/sabco) - [Scrub Daddy profile](/demand/nz/brands/scrub-daddy) - [All cleaning tool brands in New Zealand](/demand/nz/categories/nz-cleaning-tool-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sabco or Scrub Daddy more popular in search? In October 2026, Scrub Daddy had more branded searches than Sabco among cleaning tool brands in New Zealand. Scrub Daddy had about 2,900 branded searches, while Sabco had 1,050. Scrub Daddy made up 63.7% of all cleaning tool brand searches we track, and Sabco accounted for 23.1%. ## Cite this page Brandwave. "Sabco vs Scrub Daddy: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/sabco-vs-scrub-daddy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/sabco-vs-scrub-daddy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.