--- title: "Saatchi & Saatchi vs TBWA\New Zealand: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Saatchi & Saatchi or TBWA\New Zealand? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/saatchi-and-saatchi-vs-tbwa-new-zealand" publisher: "Brandwave" --- # Saatchi & Saatchi vs TBWA\New Zealand: Which is more popular by branded search in New Zealand? Which is more popular in search, Saatchi & Saatchi or TBWA\New Zealand? Compare estimated monthly branded-search demand and Share of Search inside the Creative and Integrated Agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Saatchi & Saatchi and TBWA\New Zealand - **Competitive set**: Creative and Integrated Agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Saatchi & Saatchi Share of Search**: 7.4% - **TBWA\New Zealand Share of Search**: 7.7% ## Which is more popular in search, Saatchi & Saatchi or TBWA\New Zealand? - In August 2026, Saatchi & Saatchi and TBWA\New Zealand were level on Share of Search among creative and integrated agencies in New Zealand, with an estimated 770 versus 800 branded searches, at 7.4% and 7.7% estimated Share of Search. - The lead changed hands once in the 11 months ending August 2026: TBWA\New Zealand took it in August 2026. - Across the 11 months ending August 2026, Saatchi & Saatchi’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 17.6% to 7.4%, and its estimated monthly branded searches moved from 1.9K to 770. - Across the 11 months ending August 2026, TBWA\New Zealand’s estimated Share of Search among creative and integrated agencies in New Zealand moved from 6.1% to 7.7%, and its estimated monthly branded searches moved from 670 to 800. ## How did search popularity change for New Zealand creative and integrated agencies in August 2026? - In August 2026, TBWA\New Zealand overtook Colenso BBDO to rank 4th among creative and integrated agencies in New Zealand, at 7.7%. - In August 2026, Saatchi & Saatchi gained estimated Share of Search among creative and integrated agencies in New Zealand, from 6.7% to 7.4%. ## Month by month | Month | Saatchi & Saatchi estimated searches | Saatchi & Saatchi Share of Search | Saatchi & Saatchi rank | TBWA\New Zealand estimated searches | TBWA\New Zealand Share of Search | TBWA\New Zealand rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 17.6% | 2 | 670 | 6.1% | 6 | | Nov 2025 | 1.1K | 10.9% | 2 | 540 | 5.4% | 6 | | Dec 2025 | 740 | 9.5% | 2 | 410 | 5.3% | 6 | | Jan 2026 | 760 | 8.1% | 2 | 450 | 4.8% | 6 | | Feb 2026 | 900 | 9.1% | 3 | 760 | 7.7% | 4 | | Mar 2026 | 1.1K | 8.4% | 3 | 640 | 5.1% | 9 | | Apr 2026 | 610 | 6.2% | 5 | 520 | 5.2% | 6 | | May 2026 | 610 | 6.3% | 5 | 550 | 5.7% | 7 | | Jun 2026 | 730 | 7.3% | 5 | 560 | 5.6% | 7 | | Jul 2026 | 620 | 6.7% | 4 | 540 | 5.8% | 7 | | Aug 2026 | 770 | 7.4% | 5 | 800 | 7.7% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Saatchi & Saatchi’s and TBWA\New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Saatchi & Saatchi**: Measured on the search terms “Saatchi & Saatchi”, “saatchi & saatchi auckland”, “saatchi & saatchi new zealand”, “Saatchi & Saatchi nz”, “saatchi and saatchi”, “saatchi and saatchi ads”, “saatchi and saatchi auckland”, “saatchi and saatchi new zealand”, “saatchi and saatchi nz”, “saatchi auckland”, “saatchi nz” and “saatchi saatchi nz”, summed into one figure. - **TBWA\New Zealand**: Measured on the search terms “tbwa”, “tbwa advertising”, “tbwa agency”, “tbwa auckland”, “tbwa new zealand”, “tbwa nz” and “whybin tbwa”, summed into one figure. - [Saatchi & Saatchi profile](/demand/nz/brands/saatchi-and-saatchi) - [TBWA\New Zealand profile](/demand/nz/brands/tbwa-new-zealand) - [All creative and integrated agencies in New Zealand](/demand/nz/categories/creative-integrated-agencies): The set both shares are measured inside, 16 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Saatchi & Saatchi or TBWA\New Zealand? In August 2026, Saatchi & Saatchi and TBWA\New Zealand were level on Share of Search among creative and integrated agencies in New Zealand, with an estimated 770 versus 800 branded searches, at 7.4% and 7.7% estimated Share of Search. ## Cite this page Brandwave. "Saatchi & Saatchi vs TBWA\New Zealand: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/saatchi-and-saatchi-vs-tbwa-new-zealand This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/saatchi-and-saatchi-vs-tbwa-new-zealand. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.