--- title: "Ryobi vs Stanley: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ryobi or Stanley? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ryobi-vs-stanley-tools" publisher: "Brandwave" --- # Ryobi vs Stanley: Which is more popular by branded search in New Zealand? Which is more popular in search, Ryobi or Stanley? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ryobi and Stanley - **Competitive set**: Power tool brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ryobi Share of Search**: 19.4% - **Stanley Share of Search**: 2.9% ## Which is more popular in search, Ryobi or Stanley? - In August 2026, Ryobi had more branded searches than Stanley among power tool brands in New Zealand. Ryobi was estimated to have 18.8K branded searches compared to Stanley’s 2.8K, and held a 19.4% Share of Search versus Stanley’s 2.9%. - Ryobi was ahead of Stanley in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among power tool brands in New Zealand moved from 25.3% to 19.4%, and its estimated monthly branded searches moved from 23.6K to 18.8K. - Across the 11 months ending August 2026, Stanley’s estimated Share of Search among power tool brands in New Zealand moved from 2.8% to 2.9%, and its estimated monthly branded searches moved from 2.6K to 2.8K. ## How did search popularity change for New Zealand power tool brands in August 2026? - In August 2026, Ryobi gained estimated Share of Search among power tool brands in New Zealand, from 18.3% to 19.4%. ## Month by month | Month | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 23.6K | 25.3% | 2 | 2.6K | 2.8% | 8 | | Nov 2025 | 31.3K | 29.3% | 1 | 2.6K | 2.4% | 8 | | Dec 2025 | 29.2K | 30% | 1 | 3K | 3% | 6 | | Jan 2026 | 25.3K | 28.5% | 1 | 2.3K | 2.6% | 7 | | Feb 2026 | 21.2K | 24.9% | 2 | 2.3K | 2.8% | 8 | | Mar 2026 | 21.7K | 24.9% | 2 | 2.4K | 2.7% | 8 | | Apr 2026 | 20.3K | 24.4% | 2 | 2.5K | 3% | 6 | | May 2026 | 17.3K | 20.3% | 3 | 2.6K | 3% | 8 | | Jun 2026 | 16.1K | 18.2% | 3 | 2.9K | 3.3% | 8 | | Jul 2026 | 15.7K | 18.3% | 3 | 2.7K | 3.2% | 8 | | Aug 2026 | 18.8K | 19.4% | 3 | 2.8K | 2.9% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ryobi’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ryobi**: Measured on the search terms “ryobi”, “ryobi 18v battery”, “ryobi 36v battery”, “ryobi battery”, “ryobi bench saw”, “ryobi blower”, “ryobi chainsaw”, “ryobi co nz”, “ryobi drill”, “ryobi electric mower”, “ryobi hand blower”, “ryobi hedge trimmer”, “ryobi lawn mower”, “ryobi line trimmer”, “ryobi nailer”, “ryobi near me”, “ryobi nz”, “ryobi online”, “ryobi power washers”, “ryobi sander”, “ryobi tool” and “ryobi weed eater”, summed into one figure. - **Stanley**: Measured on the search terms “best stanley knife”, “stanley battery”, “stanley battery tools”, “stanley drill”, “stanley drill set”, “stanley fatmax battery”, “stanley fatmax battery charger”, “stanley fatmax drill”, “stanley fatmax power tools”, “stanley fatmax tools”, “stanley fatmax v20 battery”, “stanley home tool kit”, “stanley impact drill”, “stanley knife”, “stanley knife blades”, “stanley power tools”, “stanley socket set”, “stanley spanner”, “stanley tape measure”, “stanley tool box with tools”, “stanley tool kit” and “stanley tools”, summed into one figure. - [Ryobi profile](/demand/nz/brands/ryobi) - [Stanley profile](/demand/nz/brands/stanley-tools) - [All power tool brands in New Zealand](/demand/nz/categories/nz-power-tool-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ryobi or Stanley? In August 2026, Ryobi had more branded searches than Stanley among power tool brands in New Zealand. Ryobi was estimated to have 18.8K branded searches compared to Stanley’s 2.8K, and held a 19.4% Share of Search versus Stanley’s 2.9%. ## Cite this page Brandwave. "Ryobi vs Stanley: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ryobi-vs-stanley-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ryobi-vs-stanley-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.