---
title: "RWCA vs WK Strawbridge: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, RWCA or WK Strawbridge? Compare estimated monthly branded-search demand and Share of Search inside the Nelson accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/rwca-vs-wk-strawbridge"
publisher: "Brandwave"
---

# RWCA vs WK Strawbridge: Which is more popular by branded search in New Zealand?

Which is more popular in search, RWCA or WK Strawbridge? Compare estimated monthly branded-search demand and Share of Search inside the Nelson accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: RWCA and WK Strawbridge
- **Competitive set**: Nelson accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **RWCA Share of Search**: 25%
- **WK Strawbridge Share of Search**: 20.5%

## Which is more popular in search, RWCA or WK Strawbridge?

- In August 2026, RWCA had more branded searches than WK Strawbridge among nelson accounting firms in New Zealand. RWCA was estimated to have 110 branded searches compared to WK Strawbridge’s 90, and held a 25% Share of Search versus WK Strawbridge’s 20.5%.
- The lead changed hands 3 times in the 11 months ending August 2026: RWCA took it in November 2025, WK Strawbridge took it in February 2026, RWCA took it in March 2026.
- Across the 11 months ending August 2026, RWCA’s estimated Share of Search among nelson accounting firms in New Zealand moved from 16.1% to 25%, and its estimated monthly branded searches moved from 100 to 110.
- Across the 11 months ending August 2026, WK Strawbridge’s estimated Share of Search among nelson accounting firms in New Zealand moved from 17.7% to 20.5%, and its estimated monthly branded searches moved from 110 to 90.

## How did search popularity change for New Zealand nelson accounting firms in August 2026?

- In August 2026, WK Strawbridge gained estimated Share of Search among nelson accounting firms in New Zealand, from 16.7% to 20.5%.
- In August 2026, RWCA lost estimated Share of Search among nelson accounting firms in New Zealand, from 26.2% to 25%.

## Month by month

| Month | RWCA estimated searches | RWCA Share of Search | RWCA rank | WK Strawbridge estimated searches | WK Strawbridge Share of Search | WK Strawbridge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 16.1% | 4 | 110 | 17.7% | 3 |
| Nov 2025 | 110 | 26.8% | 2 | 90 | 22% | 3 |
| Dec 2025 | 80 | 25.8% | 2 | 70 | 22.6% | 3 |
| Jan 2026 | 90 | 27.3% | 2 | 90 | 27.3% | 3 |
| Feb 2026 | 100 | 23.3% | 3 | 120 | 27.9% | 2 |
| Mar 2026 | 160 | 28.6% | 2 | 130 | 23.2% | 3 |
| Apr 2026 | 100 | 23.3% | 2 | 100 | 23.3% | 3 |
| May 2026 | 90 | 20% | 2 | 90 | 20% | 3 |
| Jun 2026 | 160 | 29.6% | 2 | 150 | 27.8% | 3 |
| Jul 2026 | 110 | 26.2% | 2 | 70 | 16.7% | 3 |
| Aug 2026 | 110 | 25% | 2 | 90 | 20.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using RWCA’s and WK Strawbridge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **RWCA**: Measured on the search terms “rwca accountants”, “rwca chartered accountants” and “rwca nelson”, summed into one figure.
- **WK Strawbridge**: Measured on the search terms “strawbridge accountants”, “wk strawbridge” and “wk strawbridge nelson”, summed into one figure.

- [RWCA profile](/demand/nz/brands/rwca)
- [WK Strawbridge profile](/demand/nz/brands/wk-strawbridge)
- [All nelson accounting firms in New Zealand](/demand/nz/categories/nz-nelson-accounting-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, RWCA or WK Strawbridge?

In August 2026, RWCA had more branded searches than WK Strawbridge among nelson accounting firms in New Zealand. RWCA was estimated to have 110 branded searches compared to WK Strawbridge’s 90, and held a 25% Share of Search versus WK Strawbridge’s 20.5%.

## Cite this page

Brandwave. "RWCA vs WK Strawbridge: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rwca-vs-wk-strawbridge

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rwca-vs-wk-strawbridge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.