---
title: "RWCA vs Thompson Daly: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, RWCA or Thompson Daly? Compare estimated monthly branded-search demand and Share of Search inside the Nelson accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/rwca-vs-thompson-daly"
publisher: "Brandwave"
---

# RWCA vs Thompson Daly: Which is more popular by branded search in New Zealand?

Which is more popular in search, RWCA or Thompson Daly? Compare estimated monthly branded-search demand and Share of Search inside the Nelson accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: RWCA and Thompson Daly
- **Competitive set**: Nelson accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **RWCA Share of Search**: 25%
- **Thompson Daly Share of Search**: 9.1%

## Which is more popular in search, RWCA or Thompson Daly?

- In August 2026, RWCA had more branded searches than Thompson Daly among nelson accounting firms in New Zealand. RWCA was estimated to have 110 branded searches compared to Thompson Daly’s 40, and held a 25% Share of Search versus Thompson Daly’s 9.1%.
- The lead changed hands once in the 11 months ending August 2026: RWCA took it in November 2025.
- Across the 11 months ending August 2026, RWCA’s estimated Share of Search among nelson accounting firms in New Zealand moved from 16.1% to 25%, and its estimated monthly branded searches moved from 100 to 110.
- Across the 11 months ending August 2026, Thompson Daly’s estimated Share of Search among nelson accounting firms in New Zealand moved from 27.4% to 9.1%, and its estimated monthly branded searches moved from 170 to 40.

## How did search popularity change for New Zealand nelson accounting firms in August 2026?

- In August 2026, RWCA lost estimated Share of Search among nelson accounting firms in New Zealand, from 26.2% to 25%.
- Estimated monthly branded searches for Thompson Daly in New Zealand fell 76.5% over 11 measured months, from 170 to 40 in August 2026.

## Month by month

| Month | RWCA estimated searches | RWCA Share of Search | RWCA rank | Thompson Daly estimated searches | Thompson Daly Share of Search | Thompson Daly rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 100 | 16.1% | 4 | 170 | 27.4% | 2 |
| Nov 2025 | 110 | 26.8% | 2 | 40 | 9.8% | 4 |
| Dec 2025 | 80 | 25.8% | 2 | 30 | 9.7% | 4 |
| Jan 2026 | 90 | 27.3% | 2 | 40 | 12.1% | 4 |
| Feb 2026 | 100 | 23.3% | 3 | 40 | 9.3% | 4 |
| Mar 2026 | 160 | 28.6% | 2 | 40 | 7.1% | 4 |
| Apr 2026 | 100 | 23.3% | 2 | 60 | 14% | 4 |
| May 2026 | 90 | 20% | 2 | 70 | 15.6% | 4 |
| Jun 2026 | 160 | 29.6% | 2 | 40 | 7.4% | 4 |
| Jul 2026 | 110 | 26.2% | 2 | 40 | 9.5% | 4 |
| Aug 2026 | 110 | 25% | 2 | 40 | 9.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using RWCA’s and Thompson Daly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **RWCA**: Measured on the search terms “rwca accountants”, “rwca chartered accountants” and “rwca nelson”, summed into one figure.
- **Thompson Daly**: Measured on the search terms “thompson daly”, “thompson daly accounting”, “thompson daly chartered accountants” and “thompson daly nelson”, summed into one figure.

- [RWCA profile](/demand/nz/brands/rwca)
- [Thompson Daly profile](/demand/nz/brands/thompson-daly)
- [All nelson accounting firms in New Zealand](/demand/nz/categories/nz-nelson-accounting-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, RWCA or Thompson Daly?

In August 2026, RWCA had more branded searches than Thompson Daly among nelson accounting firms in New Zealand. RWCA was estimated to have 110 branded searches compared to Thompson Daly’s 40, and held a 25% Share of Search versus Thompson Daly’s 9.1%.

## Cite this page

Brandwave. "RWCA vs Thompson Daly: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rwca-vs-thompson-daly

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rwca-vs-thompson-daly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.