---
title: "Russell Turner vs YHPJ: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Russell Turner or YHPJ? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/russell-turner-vs-yhpj"
publisher: "Brandwave"
---

# Russell Turner vs YHPJ: Which is more popular by branded search in New Zealand?

Which is more popular in search, Russell Turner or YHPJ? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Russell Turner and YHPJ
- **Competitive set**: Whangarei accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Russell Turner Share of Search**: 4.9%
- **YHPJ Share of Search**: 4.2%

## Which is more popular in search, Russell Turner or YHPJ?

- In August 2026, Russell Turner had more branded searches than YHPJ among whangarei accounting firms in New Zealand. Russell Turner was estimated to have 210 branded searches compared to YHPJ’s 180, and held a 4.9% Share of Search versus YHPJ’s 4.2%.
- Russell Turner was ahead of YHPJ in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Russell Turner’s estimated Share of Search among whangarei accounting firms in New Zealand moved from 5.1% to 4.9%, and its estimated monthly branded searches held steady at 210.
- Across the 11 months ending August 2026, YHPJ’s estimated Share of Search among whangarei accounting firms in New Zealand moved from 4.7% to 4.2%, and its estimated monthly branded searches moved from 190 to 180.

## How did search popularity change for New Zealand whangarei accounting firms in August 2026?

- In August 2026, Russell Turner lost estimated Share of Search among whangarei accounting firms in New Zealand, from 6.7% to 4.9%.

## Month by month

| Month | Russell Turner estimated searches | Russell Turner Share of Search | Russell Turner rank | YHPJ estimated searches | YHPJ Share of Search | YHPJ rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 210 | 5.1% | 2 | 190 | 4.7% | 3 |
| Nov 2025 | 210 | 4.9% | 2 | 200 | 4.7% | 3 |
| Dec 2025 | 210 | 6.3% | 2 | 130 | 3.9% | 3 |
| Jan 2026 | 150 | 4.5% | 2 | 130 | 3.9% | 3 |
| Feb 2026 | 270 | 6.3% | 2 | 190 | 4.4% | 3 |
| Mar 2026 | 270 | 4.6% | 2 | 260 | 4.4% | 3 |
| Apr 2026 | 210 | 5.4% | 2 | 180 | 4.7% | 3 |
| May 2026 | 270 | 6.3% | 2 | 200 | 4.7% | 3 |
| Jun 2026 | 270 | 6.5% | 2 | 190 | 4.6% | 3 |
| Jul 2026 | 270 | 6.7% | 2 | 160 | 4% | 3 |
| Aug 2026 | 210 | 4.9% | 2 | 180 | 4.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Russell Turner’s and YHPJ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Russell Turner**: Measured on the search terms “russell turner accountants”, “russell turner chartered accountants” and “russell turner whangarei”, summed into one figure.
- **YHPJ**: Measured on the search terms “yhpj”, “yhpj accounting”, “yhpj chartered accountants” and “yhpj whangarei”, summed into one figure.

- [Russell Turner profile](/demand/nz/brands/russell-turner)
- [YHPJ profile](/demand/nz/brands/yhpj)
- [All whangarei accounting firms in New Zealand](/demand/nz/categories/nz-whangarei-accounting-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Russell Turner or YHPJ?

In August 2026, Russell Turner had more branded searches than YHPJ among whangarei accounting firms in New Zealand. Russell Turner was estimated to have 210 branded searches compared to YHPJ’s 180, and held a 4.9% Share of Search versus YHPJ’s 4.2%.

## Cite this page

Brandwave. "Russell Turner vs YHPJ: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/russell-turner-vs-yhpj

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/russell-turner-vs-yhpj. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.