--- title: "Russell Hobbs vs Thermomix: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Russell Hobbs or Thermomix? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/russell-hobbs-vs-thermomix" publisher: "Brandwave" --- # Russell Hobbs vs Thermomix: Which is more popular by branded search in New Zealand? Which is more popular in search, Russell Hobbs or Thermomix? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Russell Hobbs and Thermomix - **Competitive set**: Small kitchen appliance brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Russell Hobbs Share of Search**: 5.6% - **Thermomix Share of Search**: 13.5% ## Which is more popular in search, Russell Hobbs or Thermomix? - In August 2026, Thermomix had more branded searches than Russell Hobbs among small kitchen appliance brands in New Zealand. Thermomix was estimated to have 18.5K branded searches compared to Russell Hobbs’ 7.7K, and held a 13.5% Share of Search versus Russell Hobbs’ 5.6%. - Thermomix was ahead of Russell Hobbs in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Russell Hobbs’ estimated Share of Search among small kitchen appliance brands in New Zealand moved from 5% to 5.6%, and its estimated monthly branded searches moved from 6.4K to 7.7K. - Across the 11 months ending August 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 17.8% to 13.5%, and its estimated monthly branded searches moved from 22.6K to 18.5K. ## How did search popularity change for New Zealand small kitchen appliance brands in August 2026? - In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%. - Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026. - Estimated monthly branded searches for Thermomix in New Zealand fell 18.5% over 11 measured months, from 22.6K to 18.5K in August 2026. ## Month by month | Month | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | Thermomix estimated searches | Thermomix Share of Search | Thermomix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.4K | 5% | 8 | 22.6K | 17.8% | 3 | | Nov 2025 | 8.5K | 5.4% | 7 | 19.2K | 12.2% | 4 | | Dec 2025 | 8K | 5% | 8 | 18.6K | 11.7% | 5 | | Jan 2026 | 6.4K | 5.2% | 8 | 16.4K | 13.2% | 3 | | Feb 2026 | 5.2K | 5.4% | 8 | 12.7K | 13.2% | 4 | | Mar 2026 | 5.6K | 5.5% | 8 | 15.5K | 15.1% | 3 | | Apr 2026 | 6.5K | 5.4% | 8 | 15.3K | 12.7% | 4 | | May 2026 | 7.2K | 5.3% | 7 | 19.1K | 14.1% | 3 | | Jun 2026 | 6.6K | 4.8% | 8 | 23.7K | 17.2% | 3 | | Jul 2026 | 7.9K | 5.5% | 7 | 19.3K | 13.4% | 3 | | Aug 2026 | 7.7K | 5.6% | 7 | 18.5K | 13.5% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Russell Hobbs’ and Thermomix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Russell Hobbs**: Measured on the search terms “briscoes russell hobbs air fryer”, “kettle russell hobbs glass”, “multicooker russell hobbs”, “russell hobbs”, “russell hobbs 11 in 1 digital multicooker rhpc3000”, “russell hobbs 2 slice toasters”, “russell hobbs 4 slice toasters”, “russell hobbs 8l air fryer”, “russell hobbs air fry”, “russell hobbs air fryer 8l”, “russell hobbs air fryer briscoes”, “russell hobbs air fryers”, “russell hobbs blender”, “russell hobbs brooklyn air fryer”, “russell hobbs brooklyn kettle”, “russell hobbs chopper”, “russell hobbs food processors”, “russell hobbs irons”, “russell hobbs jug”, “russell hobbs kettle”, “russell hobbs luna kettle”, “russell hobbs mixer”, “russell hobbs montana kettle”, “russell hobbs near me”, “russell hobbs nz”, “russell hobbs online”, “russell hobbs salt & pepper mills”, “russell hobbs silent kettle”, “russell hobbs steam”, “russell hobbs steam irons”, “russell hobbs toaster”, “russellhobbs”, “russellhobbs blender”, “russellhobbs kettle”, “russellhobbs mixer”, “russellhobbs nz” and “russellhobbs toaster”, summed into one figure. - **Thermomix**: Measured on the search terms “mix shop thermomix”, “new thermomix”, “the mix shop thermomix”, “thermomix”, “thermomix 7”, “thermomix air fryer”, “thermomix blade cover”, “thermomix blender”, “thermomix co nz”, “thermomix cost”, “thermomix cutter”, “thermomix is it worth it”, “thermomix kettle”, “thermomix mixer”, “thermomix near me”, “thermomix nz”, “thermomix nz price”, “thermomix online”, “thermomix shop”, “thermomix tm5”, “thermomix tm6”, “thermomix tm6 price”, “thermomix tm7”, “thermomix toaster”, “thermomix varoma”, “tm6 thermomix” and “tm7 thermomix”, summed into one figure. - [Russell Hobbs profile](/demand/nz/brands/russell-hobbs) - [Thermomix profile](/demand/nz/brands/thermomix) - [All small kitchen appliance brands in New Zealand](/demand/nz/categories/nz-kitchen-appliance-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Russell Hobbs or Thermomix? In August 2026, Thermomix had more branded searches than Russell Hobbs among small kitchen appliance brands in New Zealand. Thermomix was estimated to have 18.5K branded searches compared to Russell Hobbs’ 7.7K, and held a 13.5% Share of Search versus Russell Hobbs’ 5.6%. ## Cite this page Brandwave. "Russell Hobbs vs Thermomix: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/russell-hobbs-vs-thermomix This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/russell-hobbs-vs-thermomix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.