---
title: "Runway vs Sora: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Runway or Sora? Compare estimated monthly branded-search demand and Share of Search inside the AI video generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/runway-vs-sora"
publisher: "Brandwave"
---

# Runway vs Sora: Which is more popular by branded search in New Zealand?

Which is more popular in search, Runway or Sora? Compare estimated monthly branded-search demand and Share of Search inside the AI video generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Runway and Sora
- **Competitive set**: AI video generators
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Runway Share of Search**: 10.2%
- **Sora Share of Search**: 19.4%

## Which is more popular in search, Runway or Sora?

- In August 2026, Sora had more branded searches than Runway among AI video generators in New Zealand. Sora was estimated to have 1.7K branded searches compared to Runway’s 910, and held a 19.4% Share of Search versus Runway’s 10.2%.
- Sora was ahead of Runway in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Runway’s estimated Share of Search among AI video generators in New Zealand moved from 3.6% to 10.2%, and its estimated monthly branded searches moved from 1.4K to 910.
- Across the 11 months ending August 2026, Sora’s estimated Share of Search among AI video generators in New Zealand moved from 78.8% to 19.4%, and its estimated monthly branded searches moved from 29.8K to 1.7K.

## How did search popularity change for New Zealand AI video generators in August 2026?

- In August 2026, Synthesia overtook Runway to rank 4th among AI video generators in New Zealand, at 10.6%.
- In August 2026, Runway gained estimated Share of Search among AI video generators in New Zealand, from 8.8% to 10.2%.
- Estimated monthly branded searches for Sora in New Zealand fell 94.2% over 11 measured months, from 29.8K to 1.7K in August 2026.

## Month by month

| Month | Runway estimated searches | Runway Share of Search | Runway rank | Sora estimated searches | Sora Share of Search | Sora rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.4K | 3.6% | 5 | 29.8K | 78.8% | 1 |
| Nov 2025 | 1.2K | 5.9% | 5 | 12.9K | 62.5% | 1 |
| Dec 2025 | 1.1K | 7.9% | 4 | 7K | 48.7% | 1 |
| Jan 2026 | 1.3K | 8.2% | 4 | 5.7K | 37.3% | 1 |
| Feb 2026 | 1.1K | 8.7% | 5 | 4.7K | 37.2% | 1 |
| Mar 2026 | 1.6K | 10.2% | 4 | 6.3K | 40.3% | 1 |
| Apr 2026 | 1.9K | 15.3% | 4 | 3.1K | 25.1% | 1 |
| May 2026 | 1.3K | 11.4% | 4 | 2.6K | 22.1% | 3 |
| Jun 2026 | 1.1K | 11.1% | 5 | 2.1K | 21.2% | 3 |
| Jul 2026 | 830 | 8.8% | 4 | 1.8K | 19.1% | 3 |
| Aug 2026 | 910 | 10.2% | 5 | 1.7K | 19.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Runway’s and Sora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Runway**: Measured on the search terms “runway ai”, “runway ai video”, “runway ml” and “runwayml”, summed into one figure.
- **Sora**: Measured on the search terms “openai sora”, “sora ai”, “sora ai video” and “sora app”, summed into one figure.

- [Runway profile](/demand/nz/brands/runway)
- [Sora profile](/demand/nz/brands/sora)
- [All AI video generators in New Zealand](/demand/nz/categories/nz-ai-video-generators): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Runway or Sora?

In August 2026, Sora had more branded searches than Runway among AI video generators in New Zealand. Sora was estimated to have 1.7K branded searches compared to Runway’s 910, and held a 19.4% Share of Search versus Runway’s 10.2%.

## Cite this page

Brandwave. "Runway vs Sora: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/runway-vs-sora

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/runway-vs-sora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.