--- title: "RST vs Shoei: Which is searched more in New Zealand?" description: "Is RST or Shoei more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rst-moto-vs-shoei" publisher: "Brandwave" --- # RST vs Shoei: Which is searched more in New Zealand? Is RST or Shoei more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorcycle gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: RST and Shoei - **Competitive set**: Motorcycle gear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **RST Share of Search**: 1.6% - **Shoei Share of Search**: 19% ## Is RST or Shoei more popular in search? - In September 2026, Shoei had more branded searches than RST among motorcycle gear brands in New Zealand. Shoei had about 1,080 branded searches, while RST had 90. Shoei made up 19% of all motorcycle gear brand searches we track, and RST accounted for 1.6%. - Shoei was ahead of RST in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, RST’s share of searches among motorcycle gear brands in New Zealand held steady at 1.6%, and its estimated monthly branded searches held steady at 90. - Across the 12 months ending September 2026, Shoei’s share of searches among motorcycle gear brands in New Zealand moved from 20.6% to 19%, and its estimated monthly branded searches moved from 1.2K to 1.1K. ## Top motorcycle gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, RST appeared in all four answers. Shoei was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. RST was listed before Shoei in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Alpinestars | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | REV'IT! | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Dainese | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | RST | 4th | 3 of 3 | 1 of 1 | 4 of 4 | | Oxford Products | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Shoei | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Arai | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | HJC | 8th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about motorcycle gear brands - Asked ChatGPT "Which motorcycle gear brand should I buy in New Zealand?": 1. Alpinestars, 2. REV'IT!, 3. RST, 4. Dainese, 5. Oxford Products - Asked ChatGPT "What are the best motorcycle gear brands in New Zealand?": 1. Alpinestars, 2. REV'IT!, 3. Dainese, 4. RST, 5. Oxford Products, 6. Shoei, 7. Arai, 8. HJC - Asked ChatGPT "What's the best motorcycle gear brand in New Zealand for safe road riding?": 1. REV'IT!, 2. Alpinestars, 3. Dainese, 4. RST - Searched Google, AI Overview "motorcycle jacket nz": 1. Dainese, 2. Alpinestars, 3. RST, 4. REV'IT! Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand motorcycle gear brands in September 2026? - In September 2026, Shoei lost share of searches among motorcycle gear brands in New Zealand, from 20.6% to 19%. - In September 2026, RST lost share of searches among motorcycle gear brands in New Zealand, from 2.2% to 1.6%. ## Month by month | Month | RST estimated searches | RST Share of Search | RST rank | Shoei estimated searches | Shoei Share of Search | Shoei rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 1.6% | 7 | 1.2K | 20.6% | 2 | | Nov 2025 | 90 | 1.5% | 7 | 1.3K | 21.6% | 2 | | Dec 2025 | 90 | 1.7% | 7 | 910 | 17.5% | 2 | | Jan 2026 | 110 | 2% | 7 | 1.1K | 20.6% | 2 | | Feb 2026 | 60 | 1.1% | 7 | 1.1K | 20.1% | 2 | | Mar 2026 | 110 | 1.9% | 7 | 1.1K | 19.1% | 2 | | Apr 2026 | 110 | 2% | 7 | 1.1K | 19.9% | 2 | | May 2026 | 90 | 1.5% | 7 | 1.5K | 24.6% | 2 | | Jun 2026 | 110 | 1.9% | 7 | 1.3K | 21.6% | 2 | | Jul 2026 | 90 | 1.6% | 7 | 1.2K | 21.1% | 2 | | Aug 2026 | 130 | 2.2% | 7 | 1.2K | 20.6% | 2 | | Sep 2026 | 90 | 1.6% | 7 | 1.1K | 19% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using RST’s and Shoei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **RST**: Measured on the search terms “rst jacket”, “rst moto” and “rst motorcycle”, summed into one figure. - **Shoei**: Measured on the search terms “shoei”, “shoei boots”, “shoei ex zero”, “shoei glamster”, “shoei helm”, “shoei moto helmet”, “shoei motorcycle jacket” and “shoei riding gear”, summed into one figure. - [RST profile](/demand/nz/brands/rst-moto) - [Shoei profile](/demand/nz/brands/shoei) - [All motorcycle gear brands in New Zealand](/demand/nz/categories/nz-motorcycle-gear-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is RST or Shoei more popular in search? In September 2026, Shoei had more branded searches than RST among motorcycle gear brands in New Zealand. Shoei had about 1,080 branded searches, while RST had 90. Shoei made up 19% of all motorcycle gear brand searches we track, and RST accounted for 1.6%. ## Cite this page Brandwave. "RST vs Shoei: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/rst-moto-vs-shoei This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rst-moto-vs-shoei. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.