--- title: "RSEA Safety vs Steel Blue: Which is searched more in New Zealand?" description: "Is RSEA Safety or Steel Blue more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PPE and safety gear suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rsea-safety-vs-steel-blue" publisher: "Brandwave" --- # RSEA Safety vs Steel Blue: Which is searched more in New Zealand? Is RSEA Safety or Steel Blue more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the PPE and safety gear suppliers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: RSEA Safety and Steel Blue - **Competitive set**: PPE and safety gear suppliers - **Market**: New Zealand - **Month measured**: Sep 2026 - **RSEA Safety Share of Search**: 2% - **Steel Blue Share of Search**: 1.6% ## Is RSEA Safety or Steel Blue more popular in search? - In September 2026, RSEA Safety had more branded searches than Steel Blue among PPE and safety gear suppliers in New Zealand. RSEA Safety had about 720 branded searches, while Steel Blue had 590. RSEA Safety made up 2% of all PPE and safety gear supplier searches we track, and Steel Blue accounted for 1.6%. - RSEA Safety was ahead of Steel Blue in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, RSEA Safety’s share of searches among PPE and safety gear suppliers in New Zealand moved from 2.4% to 2%, and its estimated monthly branded searches moved from 880 to 720. - Across the 12 months ending September 2026, Steel Blue’s share of searches among PPE and safety gear suppliers in New Zealand held steady at 1.6%, and its estimated monthly branded searches held steady at 590. ## Top PPE and safety gear suppliers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, RSEA Safety was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Steel Blue did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NZ Safety Blackwoods | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Fortus Safety NZ | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Leedsafe | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | RSEA Safety | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Total Safety | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Steel Blue | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | ProChoice | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about PPE and safety gear suppliers - Asked ChatGPT "Which PPE and safety gear supplier should I hire in New Zealand?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. Leedsafe, 4. Total Safety - Asked ChatGPT "What are the best PPE and safety gear suppliers in New Zealand?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. RSEA Safety - Asked ChatGPT "What's the best PPE and safety gear supplier in New Zealand for a construction site?": 1. NZ Safety Blackwoods, 2. Fortus Safety NZ, 3. Leedsafe, 4. RSEA Safety - Searched Google, AI Overview "workplace safety gear": named none of the brands we track Not named in any answer: Steel Blue and ProChoice. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand PPE and safety gear suppliers in September 2026? - Estimated monthly branded searches for RSEA Safety in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026. ## Month by month | Month | RSEA Safety estimated searches | RSEA Safety Share of Search | RSEA Safety rank | Steel Blue estimated searches | Steel Blue Share of Search | Steel Blue rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 2.4% | 3 | 590 | 1.6% | 5 | | Nov 2025 | 880 | 2.4% | 3 | 590 | 1.6% | 5 | | Dec 2025 | 590 | 2% | 3 | 390 | 1.3% | 5 | | Jan 2026 | 880 | 2.4% | 3 | 590 | 1.6% | 5 | | Feb 2026 | 720 | 2% | 3 | 480 | 1.3% | 5 | | Mar 2026 | 880 | 2% | 3 | 590 | 1.3% | 5 | | Apr 2026 | 880 | 2.4% | 3 | 590 | 1.6% | 5 | | May 2026 | 880 | 2.4% | 3 | 590 | 1.6% | 5 | | Jun 2026 | 880 | 2% | 3 | 590 | 1.3% | 5 | | Jul 2026 | 720 | 2% | 3 | 480 | 1.3% | 5 | | Aug 2026 | 880 | 2.4% | 3 | 590 | 1.6% | 5 | | Sep 2026 | 720 | 2% | 3 | 590 | 1.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using RSEA Safety’s and Steel Blue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **RSEA Safety**: Measured on the search term “rsea safety”. - **Steel Blue**: Measured on the search term “steelblue”. - [RSEA Safety profile](/demand/nz/brands/rsea-safety) - [Steel Blue profile](/demand/nz/brands/steel-blue) - [All PPE and safety gear suppliers in New Zealand](/demand/nz/categories/nz-ppe-suppliers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is RSEA Safety or Steel Blue more popular in search? In September 2026, RSEA Safety had more branded searches than Steel Blue among PPE and safety gear suppliers in New Zealand. RSEA Safety had about 720 branded searches, while Steel Blue had 590. RSEA Safety made up 2% of all PPE and safety gear supplier searches we track, and Steel Blue accounted for 1.6%. ## Cite this page Brandwave. "RSEA Safety vs Steel Blue: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/rsea-safety-vs-steel-blue This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rsea-safety-vs-steel-blue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.