--- title: "Royal Doulton vs Wedgwood: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Royal Doulton or Wedgwood? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware and tableware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/royal-doulton-vs-wedgwood" publisher: "Brandwave" --- # Royal Doulton vs Wedgwood: Which is more popular by branded search in New Zealand? Which is more popular in search, Royal Doulton or Wedgwood? Compare estimated monthly branded-search demand and Share of Search inside the Dinnerware and tableware brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Royal Doulton and Wedgwood - **Competitive set**: Dinnerware and tableware brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Royal Doulton Share of Search**: 30.6% - **Wedgwood Share of Search**: 19.8% ## Which is more popular in search, Royal Doulton or Wedgwood? - In August 2026, Royal Doulton had more branded searches than Wedgwood among dinnerware and tableware brands in New Zealand. Royal Doulton was estimated to have 1.6K branded searches compared to Wedgwood’s 1K, and held a 30.6% Share of Search versus Wedgwood’s 19.8%. - Royal Doulton was ahead of Wedgwood in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Royal Doulton’s estimated Share of Search among dinnerware and tableware brands in New Zealand moved from 32.6% to 30.6%, and its estimated monthly branded searches moved from 1.9K to 1.6K. - Across the 11 months ending August 2026, Wedgwood’s estimated Share of Search among dinnerware and tableware brands in New Zealand moved from 20.1% to 19.8%, and its estimated monthly branded searches moved from 1.2K to 1K. ## How did search popularity change for New Zealand dinnerware and tableware brands in August 2026? - In August 2026, Royal Doulton gained estimated Share of Search among dinnerware and tableware brands in New Zealand, from 29% to 30.6%. - Estimated monthly branded searches for Wedgwood in New Zealand fell 11.2% over 11 measured months, from 1.2K to 1K in August 2026. ## Month by month | Month | Royal Doulton estimated searches | Royal Doulton Share of Search | Royal Doulton rank | Wedgwood estimated searches | Wedgwood Share of Search | Wedgwood rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 32.6% | 2 | 1.2K | 20.1% | 3 | | Nov 2025 | 1.9K | 32.3% | 2 | 1K | 16.8% | 3 | | Dec 2025 | 2.1K | 33.1% | 2 | 1K | 16.3% | 3 | | Jan 2026 | 2.1K | 34.8% | 2 | 1.1K | 18.8% | 3 | | Feb 2026 | 1.5K | 32.4% | 2 | 830 | 18.2% | 3 | | Mar 2026 | 1.5K | 28.7% | 2 | 1K | 19.3% | 3 | | Apr 2026 | 1.8K | 32.1% | 2 | 960 | 17.1% | 3 | | May 2026 | 1.8K | 31.3% | 2 | 1.3K | 21.6% | 3 | | Jun 2026 | 1.8K | 28.1% | 2 | 1.2K | 18.5% | 3 | | Jul 2026 | 1.7K | 29% | 2 | 1.2K | 20.3% | 3 | | Aug 2026 | 1.6K | 30.6% | 2 | 1K | 19.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Royal Doulton’s and Wedgwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Royal Doulton**: Measured on the search terms “bunnykins royal doulton”, “coaching days royal doulton”, “dickens ware royal doulton”, “royal doulton”, “royal doulton 1815”, “royal doulton bowls”, “royal doulton china”, “royal doulton crockery”, “royal doulton dining set”, “royal doulton figurines”, “royal doulton glassware”, “royal doulton near me”, “royal doulton nz”, “royal doulton online”, “royal doulton outlets”, “royal doulton plates”, “royal doulton rustic england”, “royal doulton shakespeare series”, “royal doulton tea set”, “royal doulton under the greenwood tree”, “royaldoulton”, “royaldoulton com” and “royaldoulton plates”, summed into one figure. - **Wedgwood**: Measured on the search terms “blue wedgwood”, “blue wedgwood china”, “josiah wedgwood”, “vera wang wedgwood”, “wedgwood”, “wedgwood bone china”, “wedgwood china”, “wedgwood com”, “wedgwood dinner set”, “wedgwood glassware”, “wedgwood jasperware”, “wedgwood near me”, “wedgwood new zealand”, “wedgwood nz”, “wedgwood plates”, “wedgwood pottery”, “wedgwood stamps”, “wedgwood tableware” and “wedgwood tea set”, summed into one figure. - [Royal Doulton profile](/demand/nz/brands/royal-doulton) - [Wedgwood profile](/demand/nz/brands/wedgwood) - [All dinnerware and tableware brands in New Zealand](/demand/nz/categories/nz-dinnerware-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Royal Doulton or Wedgwood? In August 2026, Royal Doulton had more branded searches than Wedgwood among dinnerware and tableware brands in New Zealand. Royal Doulton was estimated to have 1.6K branded searches compared to Wedgwood’s 1K, and held a 30.6% Share of Search versus Wedgwood’s 19.8%. ## Cite this page Brandwave. "Royal Doulton vs Wedgwood: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/royal-doulton-vs-wedgwood This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/royal-doulton-vs-wedgwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.