--- title: "Royal Doulton vs Waterford: Which is searched more in New Zealand?" description: "Is Royal Doulton or Waterford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Champagne flutes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/royal-doulton-vs-waterford" publisher: "Brandwave" --- # Royal Doulton vs Waterford: Which is searched more in New Zealand? Is Royal Doulton or Waterford more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Champagne flutes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Royal Doulton and Waterford - **Competitive set**: Champagne flutes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Royal Doulton Share of Search**: 7.4% - **Waterford Share of Search**: 7.8% ## Is Royal Doulton or Waterford more popular in search? - In September 2026, Royal Doulton and Waterford were level in searches among champagne flutes brands in New Zealand, with an estimated 990 versus 1K branded searches, at 7.4% and 7.8% of the total. - The lead changed hands 3 times in the 12 months ending September 2026: Waterford took it in February 2026, Royal Doulton took it in April 2026, Waterford took it in August 2026. - Across the 12 months ending September 2026, Royal Doulton’s share of searches among champagne flutes brands in New Zealand moved from 8.1% to 7.4%, and its estimated monthly branded searches moved from 1.1K to 990. - Across the 12 months ending September 2026, Waterford’s share of searches among champagne flutes brands in New Zealand moved from 6.4% to 7.8%, and its estimated monthly branded searches moved from 850 to 1K. ## Top champagne flutes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Waterford was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Royal Doulton did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Riedel | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Spiegelau | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Schott Zwiesel | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Waterford | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Swarovski | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Royal Doulton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about champagne flutes brands - Asked ChatGPT "Which Champagne flutes brand should I buy in New Zealand?": 1. Riedel, 2. Spiegelau, 3. Schott Zwiesel - Asked ChatGPT "What are the best Champagne flutes brands in New Zealand?": 1. Riedel, 2. Spiegelau, 3. Schott Zwiesel, 4. Waterford - Asked ChatGPT "What's the best Champagne flutes brand in New Zealand for gift occasions?": 1. Riedel, 2. Waterford, 3. Schott Zwiesel - Searched Google, AI Overview "champagne glasses nz": 1. Spiegelau - Searched Google, AI Overview "crystal champagne flutes": 1. Swarovski, 2. Waterford Not named in any answer: Royal Doulton. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand champagne flutes brands in September 2026? - In September 2026, Royal Doulton gained share of searches among champagne flutes brands in New Zealand, from 6.5% to 7.4%. - In September 2026, Waterford lost share of searches among champagne flutes brands in New Zealand, from 9.4% to 7.8%. ## Month by month | Month | Royal Doulton estimated searches | Royal Doulton Share of Search | Royal Doulton rank | Waterford estimated searches | Waterford Share of Search | Waterford rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.1K | 8.1% | 2 | 850 | 6.4% | 3 | | Nov 2025 | 1.1K | 4.9% | 2 | 910 | 4.1% | 3 | | Dec 2025 | 1.3K | 4.7% | 2 | 980 | 3.7% | 3 | | Jan 2026 | 1.3K | 8% | 2 | 1K | 6.5% | 3 | | Feb 2026 | 890 | 6.8% | 3 | 980 | 7.5% | 2 | | Mar 2026 | 840 | 6.4% | 3 | 980 | 7.5% | 2 | | Apr 2026 | 1.1K | 8.2% | 2 | 980 | 7.3% | 3 | | May 2026 | 1.1K | 7.2% | 2 | 850 | 5.4% | 3 | | Jun 2026 | 1.1K | 8.5% | 2 | 980 | 7.3% | 3 | | Jul 2026 | 1K | 7.8% | 2 | 1K | 7.8% | 3 | | Aug 2026 | 880 | 6.5% | 3 | 1.3K | 9.4% | 2 | | Sep 2026 | 990 | 7.4% | 3 | 1K | 7.8% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Royal Doulton’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Royal Doulton**: Measured on the search terms “bunnykins royal doulton”, “royal doulton”, “royal doulton 1815”, “royal doulton bowls”, “royal doulton china”, “royal doulton crockery”, “royal doulton figurines”, “royal doulton outlets” and “royaldoulton”, summed into one figure. - **Waterford**: Measured on the search terms “waterford” and “waterford crystal”, summed into one figure. - [Royal Doulton profile](/demand/nz/brands/royal-doulton) - [Waterford profile](/demand/nz/brands/waterford) - [All champagne flutes brands in New Zealand](/demand/nz/categories/nz-champagne-flutes-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Royal Doulton or Waterford more popular in search? In September 2026, Royal Doulton and Waterford were level in searches among champagne flutes brands in New Zealand, with an estimated 990 versus 1K branded searches, at 7.4% and 7.8% of the total. ## Cite this page Brandwave. "Royal Doulton vs Waterford: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/royal-doulton-vs-waterford This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/royal-doulton-vs-waterford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.