--- title: "Roxy Cinema vs The Vic Devonport: Which is more popular in New Zealand?" description: "Is Roxy Cinema or The Vic Devonport more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Neighbourhood cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/roxy-cinema-vs-the-vic-devonport" publisher: "Brandwave" --- # Roxy Cinema vs The Vic Devonport: Which is more popular in New Zealand? Is Roxy Cinema or The Vic Devonport more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Neighbourhood cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Roxy Cinema and The Vic Devonport - **Competitive set**: Neighbourhood cinemas - **Market**: New Zealand - **Month measured**: Oct 2026 - **Roxy Cinema Share of Search**: 8.2% - **The Vic Devonport Share of Search**: 4.4% ## Is Roxy Cinema or The Vic Devonport more popular in search? - In October 2026, Roxy Cinema had more branded searches than The Vic Devonport among neighbourhood cinemas in New Zealand. Roxy Cinema had about 6,800 branded searches, while The Vic Devonport had 3,640. Roxy Cinema made up 8.2% of all neighbourhood cinema searches we track, and The Vic Devonport accounted for 4.4%. - Roxy Cinema was ahead of The Vic Devonport in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Roxy Cinema’s share of searches among neighbourhood cinemas in New Zealand moved from 8.8% to 8.2%, and its estimated monthly branded searches moved from 5.7K to 6.8K. - Across the 12 months ending October 2026, The Vic Devonport’s share of searches among neighbourhood cinemas in New Zealand moved from 4.5% to 4.4%, and its estimated monthly branded searches moved from 2.9K to 3.6K. ## Top neighbourhood cinemas in ChatGPT and Google AI Overviews In three ChatGPT questions, Roxy Cinema appeared in all three answers. The Vic Devonport was mentioned in one out of three: in one of the three ChatGPT answers. Roxy Cinema and The Vic Devonport were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Roxy Cinema | 1st | 3 of 3 | 3 of 3 | | Academy Cinemas | 2nd | 2 of 3 | 2 of 3 | | Bridgeway Cinemas | 3rd | 2 of 3 | 2 of 3 | | The Vic Devonport | 4th | 1 of 3 | 1 of 3 | | Lumière Cinemas | 5th | 2 of 3 | 2 of 3 | | Monterey Cinema | Not ranked | 0 of 3 | 0 of 3 | | Embassy 3 Cinemas | Not ranked | 0 of 3 | 0 of 3 | | Starlight Cinema | Not ranked | 0 of 3 | 0 of 3 | | Luxe Cinemas | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about neighbourhood cinemas - Asked ChatGPT "Which neighbourhood cinema should I go to in New Zealand?": 1. Roxy Cinema - Asked ChatGPT "What are the best neighbourhood cinemas in New Zealand?": 1. Roxy Cinema, 2. Lumière Cinemas, 3. Academy Cinemas, 4. Bridgeway Cinemas - Asked ChatGPT "What's the best neighbourhood cinema in New Zealand for a night out?": 1. The Vic Devonport, 2. Bridgeway Cinemas, 3. Academy Cinemas, 4. Roxy Cinema, 5. Lumière Cinemas Not named in any answer: Monterey Cinema, Embassy 3 Cinemas, Starlight Cinema and Luxe Cinemas. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand neighbourhood cinemas in October 2026? - In October 2026, The Vic Devonport gained share of searches among neighbourhood cinemas in New Zealand, from 3.6% to 4.4%. - In October 2026, Roxy Cinema rose from 6th to 5th among neighbourhood cinemas in New Zealand. ## How has branded search for Roxy Cinema and The Vic Devonport changed in New Zealand over the last 12 months? | Month | Roxy Cinema estimated searches | Roxy Cinema Share of Search | Roxy Cinema rank | The Vic Devonport estimated searches | The Vic Devonport Share of Search | The Vic Devonport rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 5.7K | 8.8% | 5 | 2.9K | 4.5% | 8 | | Dec 2025 | 7.3K | 8.5% | 6 | 4.5K | 5.2% | 7 | | Jan 2026 | 7.8K | 7.8% | 6 | 4.5K | 4.5% | 8 | | Feb 2026 | 6.3K | 9.3% | 6 | 3.6K | 5.4% | 7 | | Mar 2026 | 6.3K | 8.3% | 6 | 4.5K | 5.8% | 8 | | Apr 2026 | 8.5K | 8.2% | 6 | 3.6K | 3.5% | 9 | | May 2026 | 9K | 8.3% | 6 | 4.4K | 4.1% | 9 | | Jun 2026 | 8.3K | 8.1% | 5 | 3.6K | 3.5% | 9 | | Jul 2026 | 9.5K | 9.5% | 6 | 3.6K | 3.6% | 8 | | Aug 2026 | 6.3K | 7% | 7 | 3.6K | 4% | 8 | | Sep 2026 | 6.3K | 7.9% | 6 | 2.9K | 3.6% | 9 | | Oct 2026 | 6.8K | 8.2% | 5 | 3.6K | 4.4% | 9 | ## How are Roxy Cinema’s and The Vic Devonport’s branded searches counted? Brandwave collects information about searches that people make online using Roxy Cinema’s and The Vic Devonport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Roxy Cinema**: Measured on the search terms “roxy cinema” and “roxy cinema miramar”, summed into one figure. - **The Vic Devonport**: Measured on the search terms “the vic devonport”, “the vic devonport cinema” and “the vic devonport movies”, summed into one figure. - [Roxy Cinema profile](/demand/nz/brands/roxy-cinema) - [The Vic Devonport profile](/demand/nz/brands/the-vic-devonport) - [All neighbourhood cinemas in New Zealand](/demand/nz/categories/nz-neighbourhood-cinemas): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Roxy Cinema or The Vic Devonport more popular in search? In October 2026, Roxy Cinema had more branded searches than The Vic Devonport among neighbourhood cinemas in New Zealand. Roxy Cinema had about 6,800 branded searches, while The Vic Devonport had 3,640. Roxy Cinema made up 8.2% of all neighbourhood cinema searches we track, and The Vic Devonport accounted for 4.4%. ## Cite this page Brandwave. "Roxy Cinema vs The Vic Devonport: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/roxy-cinema-vs-the-vic-devonport This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/roxy-cinema-vs-the-vic-devonport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.