---
title: "Round the Bays vs Tarawera Ultra: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Round the Bays or Tarawera Ultra? Compare estimated monthly branded-search demand and Share of Search inside the Running and endurance events set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/round-the-bays-vs-tarawera-ultra"
publisher: "Brandwave"
---

# Round the Bays vs Tarawera Ultra: Which is more popular by branded search in New Zealand?

Which is more popular in search, Round the Bays or Tarawera Ultra? Compare estimated monthly branded-search demand and Share of Search inside the Running and endurance events set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Round the Bays and Tarawera Ultra
- **Competitive set**: Running and endurance events
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Round the Bays Share of Search**: 4.8%
- **Tarawera Ultra Share of Search**: 8.2%

## Which is more popular in search, Round the Bays or Tarawera Ultra?

- In August 2026, Tarawera Ultra had more branded searches than Round the Bays among running and endurance events in New Zealand. Tarawera Ultra was estimated to have 1.3K branded searches compared to Round the Bays’ 770, and held an 8.2% Share of Search versus Round the Bays’ 4.8%.
- The lead changed hands once in the 11 months ending August 2026: Tarawera Ultra took it in April 2026.
- Across the 11 months ending August 2026, Round the Bays’ estimated Share of Search among running and endurance events in New Zealand moved from 9.4% to 4.8%, and its estimated monthly branded searches moved from 3.7K to 770.
- Across the 11 months ending August 2026, Tarawera Ultra’s estimated Share of Search among running and endurance events in New Zealand moved from 4.9% to 8.2%, and its estimated monthly branded searches moved from 1.9K to 1.3K.

## How did search popularity change for New Zealand running and endurance events in August 2026?

- In August 2026, Rotorua Marathon overtook Round the Bays to rank 5th among running and endurance events in New Zealand, at 5.5%.
- In August 2026, Tarawera Ultra overtook Christchurch Marathon to rank 3rd among running and endurance events in New Zealand, at 8.2%.
- Estimated monthly branded searches for Round the Bays in New Zealand fell 79% over 11 measured months, from 3.7K to 770 in August 2026.

## Month by month

| Month | Round the Bays estimated searches | Round the Bays Share of Search | Round the Bays rank | Tarawera Ultra estimated searches | Tarawera Ultra Share of Search | Tarawera Ultra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.7K | 9.4% | 3 | 1.9K | 4.9% | 4 |
| Nov 2025 | 5.5K | 8.7% | 3 | 2.4K | 3.8% | 5 |
| Dec 2025 | 3.7K | 28.7% | 1 | 1.9K | 14.8% | 4 |
| Jan 2026 | 15K | 45.6% | 1 | 3.6K | 11% | 5 |
| Feb 2026 | 27.4K | 49.5% | 1 | 14.8K | 26.8% | 2 |
| Mar 2026 | 22.4K | 56.2% | 1 | 890 | 2.2% | 6 |
| Apr 2026 | 770 | 1.7% | 6 | 1.6K | 3.6% | 5 |
| May 2026 | 630 | 3.7% | 6 | 880 | 5.2% | 5 |
| Jun 2026 | 520 | 5.3% | 5 | 730 | 7.5% | 3 |
| Jul 2026 | 630 | 4.9% | 5 | 890 | 6.9% | 4 |
| Aug 2026 | 770 | 4.8% | 6 | 1.3K | 8.2% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Round the Bays’ and Tarawera Ultra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Round the Bays**: Measured on the search terms “round the bays”, “round the bays half marathon”, “round the bays marathon”, “round the bays near me”, “round the bays nz”, “round the bays race”, “roundthebays” and “roundthebays co nz”, summed into one figure.
- **Tarawera Ultra**: Measured on the search terms “tarawera ultra”, “tarawera ultra nz” and “taraweraultra”, summed into one figure.

- [Round the Bays profile](/demand/nz/brands/round-the-bays)
- [Tarawera Ultra profile](/demand/nz/brands/tarawera-ultra)
- [All running and endurance events in New Zealand](/demand/nz/categories/nz-endurance-events): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Round the Bays or Tarawera Ultra?

In August 2026, Tarawera Ultra had more branded searches than Round the Bays among running and endurance events in New Zealand. Tarawera Ultra was estimated to have 1.3K branded searches compared to Round the Bays’ 770, and held an 8.2% Share of Search versus Round the Bays’ 4.8%.

## Cite this page

Brandwave. "Round the Bays vs Tarawera Ultra: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/round-the-bays-vs-tarawera-ultra

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/round-the-bays-vs-tarawera-ultra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.