--- title: "Rotorua Marathon vs Tarawera Ultra: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Rotorua Marathon or Tarawera Ultra? Compare estimated monthly branded-search demand and Share of Search inside the Running and endurance events set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rotorua-marathon-vs-tarawera-ultra" publisher: "Brandwave" --- # Rotorua Marathon vs Tarawera Ultra: Which is more popular by branded search in New Zealand? Which is more popular in search, Rotorua Marathon or Tarawera Ultra? Compare estimated monthly branded-search demand and Share of Search inside the Running and endurance events set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rotorua Marathon and Tarawera Ultra - **Competitive set**: Running and endurance events - **Market**: New Zealand - **Month measured**: Aug 2026 - **Rotorua Marathon Share of Search**: 5.5% - **Tarawera Ultra Share of Search**: 8.2% ## Which is more popular in search, Rotorua Marathon or Tarawera Ultra? - In August 2026, Tarawera Ultra had more branded searches than Rotorua Marathon among running and endurance events in New Zealand. Tarawera Ultra was estimated to have 1.3K branded searches compared to Rotorua Marathon’s 880, and held an 8.2% Share of Search versus Rotorua Marathon’s 5.5%. - The lead changed hands 2 times in the 11 months ending August 2026: Rotorua Marathon took it in March 2026, Tarawera Ultra took it in June 2026. - Across the 11 months ending August 2026, Rotorua Marathon’s estimated Share of Search among running and endurance events in New Zealand moved from 1.8% to 5.5%, and its estimated monthly branded searches moved from 720 to 880. - Across the 11 months ending August 2026, Tarawera Ultra’s estimated Share of Search among running and endurance events in New Zealand moved from 4.9% to 8.2%, and its estimated monthly branded searches moved from 1.9K to 1.3K. ## How did search popularity change for New Zealand running and endurance events in August 2026? - In August 2026, Rotorua Marathon overtook Round the Bays to rank 5th among running and endurance events in New Zealand, at 5.5%. - In August 2026, Tarawera Ultra overtook Christchurch Marathon to rank 3rd among running and endurance events in New Zealand, at 8.2%. ## Month by month | Month | Rotorua Marathon estimated searches | Rotorua Marathon Share of Search | Rotorua Marathon rank | Tarawera Ultra estimated searches | Tarawera Ultra Share of Search | Tarawera Ultra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 720 | 1.8% | 6 | 1.9K | 4.9% | 4 | | Nov 2025 | 1K | 1.6% | 6 | 2.4K | 3.8% | 5 | | Dec 2025 | 590 | 4.6% | 6 | 1.9K | 14.8% | 4 | | Jan 2026 | 1.3K | 4% | 6 | 3.6K | 11% | 5 | | Feb 2026 | 1.6K | 2.9% | 6 | 14.8K | 26.8% | 2 | | Mar 2026 | 1.6K | 4% | 5 | 890 | 2.2% | 6 | | Apr 2026 | 3.6K | 8.1% | 4 | 1.6K | 3.6% | 5 | | May 2026 | 5.4K | 31.6% | 1 | 880 | 5.2% | 5 | | Jun 2026 | 320 | 3.3% | 6 | 730 | 7.5% | 3 | | Jul 2026 | 320 | 2.5% | 6 | 890 | 6.9% | 4 | | Aug 2026 | 880 | 5.5% | 5 | 1.3K | 8.2% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Rotorua Marathon’s and Tarawera Ultra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rotorua Marathon**: Measured on the search terms “rotorua marathon” and “rotoruamarathon”, summed into one figure. - **Tarawera Ultra**: Measured on the search terms “tarawera ultra”, “tarawera ultra nz” and “taraweraultra”, summed into one figure. - [Rotorua Marathon profile](/demand/nz/brands/rotorua-marathon) - [Tarawera Ultra profile](/demand/nz/brands/tarawera-ultra) - [All running and endurance events in New Zealand](/demand/nz/categories/nz-endurance-events): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Rotorua Marathon or Tarawera Ultra? In August 2026, Tarawera Ultra had more branded searches than Rotorua Marathon among running and endurance events in New Zealand. Tarawera Ultra was estimated to have 1.3K branded searches compared to Rotorua Marathon’s 880, and held an 8.2% Share of Search versus Rotorua Marathon’s 5.5%. ## Cite this page Brandwave. "Rotorua Marathon vs Tarawera Ultra: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rotorua-marathon-vs-tarawera-ultra This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rotorua-marathon-vs-tarawera-ultra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.