--- title: "Rothbury vs Waimea Insurance Brokers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Rothbury or Waimea Insurance Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Nelson insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rothbury-vs-waimea-insurance-brokers" publisher: "Brandwave" --- # Rothbury vs Waimea Insurance Brokers: Which is more popular by branded search in New Zealand? Which is more popular in search, Rothbury or Waimea Insurance Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Nelson insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rothbury and Waimea Insurance Brokers - **Competitive set**: Nelson insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Rothbury Share of Search**: 11.5% - **Waimea Insurance Brokers Share of Search**: 0.12% ## Which is more popular in search, Rothbury or Waimea Insurance Brokers? - In August 2026, Rothbury had more branded searches than Waimea Insurance Brokers among nelson insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to Waimea Insurance Brokers’ 20, and held an 11.5% Share of Search versus Waimea Insurance Brokers’ 0.12%. - Rothbury was ahead of Waimea Insurance Brokers in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among nelson insurance brokers in New Zealand moved from 12.1% to 11.5%, and its estimated monthly branded searches moved from 2.3K to 1.9K. - Across the 11 months ending August 2026, Waimea Insurance Brokers’ estimated Share of Search among nelson insurance brokers in New Zealand moved from 0.16% to 0.12%, and its estimated monthly branded searches moved from 30 to 20. ## How did search popularity change for New Zealand nelson insurance brokers in August 2026? - In August 2026, Rothbury lost estimated Share of Search among nelson insurance brokers in New Zealand, from 12% to 11.5%. - Estimated monthly branded searches for Waimea Insurance Brokers in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026. ## Month by month | Month | Rothbury estimated searches | Rothbury Share of Search | Rothbury rank | Waimea Insurance Brokers estimated searches | Waimea Insurance Brokers Share of Search | Waimea Insurance Brokers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.3K | 12.1% | 2 | 30 | 0.16% | 4 | | Nov 2025 | 2K | 12.1% | 2 | 30 | 0.18% | 4 | | Dec 2025 | 1.6K | 12.6% | 2 | 20 | 0.16% | 5 | | Jan 2026 | 1.9K | 11.9% | 2 | 20 | 0.13% | 5 | | Feb 2026 | 1.9K | 11.8% | 2 | 20 | 0.12% | 5 | | Mar 2026 | 2.2K | 13.3% | 2 | 20 | 0.12% | 5 | | Apr 2026 | 1.9K | 14.5% | 2 | 10 | 0.07% | 5 | | May 2026 | 1.9K | 12.1% | 2 | 20 | 0.12% | 5 | | Jun 2026 | 1.9K | 12% | 2 | 30 | 0.18% | 4 | | Jul 2026 | 1.9K | 12% | 2 | 20 | 0.12% | 5 | | Aug 2026 | 1.9K | 11.5% | 2 | 20 | 0.12% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Rothbury’s and Waimea Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rothbury**: Measured on the search terms “rothbury ashburton”, “rothbury co nz”, “rothbury insurance”, “rothbury insurance ashburton”, “rothbury insurance nz”, “rothbury nz”, “rothbury queenstown”, “rothbury rotorua”, “rothbury timaru”, “rothbury whangarei” and “rothbury.co.nz”, summed into one figure. - **Waimea Insurance Brokers**: Measured on the search term “waimea insurance brokers”. - [Rothbury profile](/demand/nz/brands/rothbury) - [Waimea Insurance Brokers profile](/demand/nz/brands/waimea-insurance-brokers) - [All nelson insurance brokers in New Zealand](/demand/nz/categories/nz-nelson-insurance-brokers): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Rothbury or Waimea Insurance Brokers? In August 2026, Rothbury had more branded searches than Waimea Insurance Brokers among nelson insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to Waimea Insurance Brokers’ 20, and held an 11.5% Share of Search versus Waimea Insurance Brokers’ 0.12%. ## Cite this page Brandwave. "Rothbury vs Waimea Insurance Brokers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rothbury-vs-waimea-insurance-brokers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rothbury-vs-waimea-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.