---
title: "Rothbury vs The Insurance Collective: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Rothbury or The Insurance Collective? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/rothbury-vs-the-insurance-collective"
publisher: "Brandwave"
---

# Rothbury vs The Insurance Collective: Which is more popular by branded search in New Zealand?

Which is more popular in search, Rothbury or The Insurance Collective? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rothbury and The Insurance Collective
- **Competitive set**: Gisborne insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Rothbury Share of Search**: 86.9%
- **The Insurance Collective Share of Search**: 1.9%

## Which is more popular in search, Rothbury or The Insurance Collective?

- In August 2026, Rothbury had more branded searches than The Insurance Collective among gisborne insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to The Insurance Collective’s 40, and held an 86.9% Share of Search versus The Insurance Collective’s 1.9%.
- Rothbury was ahead of The Insurance Collective in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rothbury’s estimated Share of Search among gisborne insurance brokers in New Zealand moved from 89.7% to 86.9%, and its estimated monthly branded searches moved from 2.3K to 1.9K.
- Across the 11 months ending August 2026, The Insurance Collective’s estimated Share of Search among gisborne insurance brokers in New Zealand moved from 0.4% to 1.9%, and its estimated monthly branded searches moved from 10 to 40.

## How did search popularity change for New Zealand gisborne insurance brokers in August 2026?

- In August 2026, Gisborne Financial Services overtook The Insurance Collective to rank 3rd among gisborne insurance brokers in New Zealand, at 2.3%.
- In August 2026, Rothbury gained estimated Share of Search among gisborne insurance brokers in New Zealand, from 86.2% to 86.9%.
- Estimated monthly branded searches for The Insurance Collective in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026.

## Month by month

| Month | Rothbury estimated searches | Rothbury Share of Search | Rothbury rank | The Insurance Collective estimated searches | The Insurance Collective Share of Search | The Insurance Collective rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3K | 89.7% | 1 | 10 | 0.4% | 5 |
| Nov 2025 | 2K | 85% | 1 | 10 | 0.43% | 5 |
| Dec 2025 | 1.6K | 86.6% | 1 | 40 | 2.2% | 3 |
| Jan 2026 | 1.9K | 84.3% | 1 | 70 | 3.1% | 3 |
| Feb 2026 | 1.9K | 86% | 1 | 50 | 2.3% | 3 |
| Mar 2026 | 2.2K | 87.1% | 1 | 40 | 1.6% | 4 |
| Apr 2026 | 1.9K | 89% | 1 | 10 | 0.46% | 5 |
| May 2026 | 1.9K | 87.4% | 1 | 30 | 1.3% | 3 |
| Jun 2026 | 1.9K | 84.1% | 1 | 30 | 1.3% | 5 |
| Jul 2026 | 1.9K | 86.2% | 1 | 50 | 2.2% | 3 |
| Aug 2026 | 1.9K | 86.9% | 1 | 40 | 1.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Rothbury’s and The Insurance Collective’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rothbury**: Measured on the search terms “rothbury ashburton”, “rothbury co nz”, “rothbury insurance”, “rothbury insurance ashburton”, “rothbury insurance nz”, “rothbury nz”, “rothbury queenstown”, “rothbury rotorua”, “rothbury timaru”, “rothbury whangarei” and “rothbury.co.nz”, summed into one figure.
- **The Insurance Collective**: Measured on the search term “the insurance collective”.

- [Rothbury profile](/demand/nz/brands/rothbury)
- [The Insurance Collective profile](/demand/nz/brands/the-insurance-collective)
- [All gisborne insurance brokers in New Zealand](/demand/nz/categories/nz-gisborne-insurance-brokers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rothbury or The Insurance Collective?

In August 2026, Rothbury had more branded searches than The Insurance Collective among gisborne insurance brokers in New Zealand. Rothbury was estimated to have 1.9K branded searches compared to The Insurance Collective’s 40, and held an 86.9% Share of Search versus The Insurance Collective’s 1.9%.

## Cite this page

Brandwave. "Rothbury vs The Insurance Collective: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rothbury-vs-the-insurance-collective

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rothbury-vs-the-insurance-collective. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.