--- title: "Rosterit vs Smartly: Which is searched more in New Zealand?" description: "Is Rosterit or Smartly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rosterit-vs-smartly" publisher: "Brandwave" --- # Rosterit vs Smartly: Which is searched more in New Zealand? Is Rosterit or Smartly more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rosterit and Smartly - **Competitive set**: payroll and rostering software - **Market**: New Zealand - **Month measured**: Sep 2026 - **Rosterit Share of Search**: 1.4% - **Smartly Share of Search**: 7% ## Is Rosterit or Smartly more popular in search? - In September 2026, Smartly had more branded searches than Rosterit among payroll and rostering software in New Zealand. Smartly had about 4,880 branded searches, while Rosterit had 1,000. Smartly made up 7% of all payroll and rostering software searches we track, and Rosterit accounted for 1.4%. - Smartly was ahead of Rosterit in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Rosterit’s share of searches among payroll and rostering software in New Zealand moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 1.3K to 1K. - Across the 12 months ending September 2026, Smartly’s share of searches among payroll and rostering software in New Zealand moved from 5.6% to 7%, and its estimated monthly branded searches moved from 4.3K to 4.9K. ## Top payroll and rostering software in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Smartly appeared in all five answers. Rosterit was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smartly was listed before Rosterit in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PayHero | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Smartly | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Droppah | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Employment Hero | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Deputy | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | iPayroll | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Rosterit | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Tanda | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Thankyou Payroll | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Ace Payroll | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | IMS Payroll | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | PaySauce | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about payroll and rostering software - Asked ChatGPT "Which payroll and rostering platform should I use in New Zealand?": 1. PayHero, 2. Smartly, 3. Employment Hero, 4. Deputy, 5. Droppah, 6. IMS Payroll - Asked ChatGPT "What are the best payroll and rostering platforms in New Zealand?": 1. PayHero, 2. Droppah, 3. Smartly, 4. Deputy, 5. Employment Hero, 6. Rosterit - Asked ChatGPT "What's the best payroll and rostering platform in New Zealand for a small team?": 1. PayHero, 2. Droppah, 3. Smartly, 4. Employment Hero, 5. Deputy - Searched Google, AI Overview "payroll software nz": 1. Smartly, 2. PayHero, 3. iPayroll, 4. Thankyou Payroll, 5. Ace Payroll - Searched Google, AI Overview "rostering software nz": 1. Droppah, 2. Employment Hero, 3. Rosterit, 4. Tanda, 5. PayHero, 6. iPayroll, 7. Smartly Not named in any answer: PaySauce. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand payroll and rostering software in September 2026? - In September 2026, Smartly overtook PaySauce to rank 5th among payroll and rostering software in New Zealand, with 7% of the searches. - Estimated monthly branded searches for Rosterit in New Zealand fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026. ## Month by month | Month | Rosterit estimated searches | Rosterit Share of Search | Rosterit rank | Smartly estimated searches | Smartly Share of Search | Smartly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 1.7% | 8 | 4.3K | 5.6% | 6 | | Nov 2025 | 1.3K | 1.6% | 8 | 5.1K | 6.5% | 5 | | Dec 2025 | 1.3K | 1.8% | 8 | 4.7K | 6.7% | 5 | | Jan 2026 | 1.6K | 2.5% | 8 | 4.2K | 6.5% | 5 | | Feb 2026 | 1.6K | 2.4% | 8 | 4.8K | 7.2% | 4 | | Mar 2026 | 1.3K | 1.7% | 8 | 5.8K | 7.6% | 4 | | Apr 2026 | 1.3K | 1.9% | 8 | 4.8K | 7.1% | 5 | | May 2026 | 1.3K | 1.9% | 8 | 4.5K | 6.6% | 4 | | Jun 2026 | 1K | 1.3% | 8 | 5.2K | 6.9% | 6 | | Jul 2026 | 880 | 1.3% | 8 | 4.2K | 6.1% | 6 | | Aug 2026 | 1.3K | 1.9% | 8 | 4.2K | 6.1% | 6 | | Sep 2026 | 1K | 1.4% | 8 | 4.9K | 7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Rosterit’s and Smartly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rosterit**: Measured on the search term “rosterit”. - **Smartly**: Measured on the search terms “Smart Payroll”, “smartly app”, “Smartly payroll” and “smartly payroll app”, summed into one figure. - [Rosterit profile](/demand/nz/brands/rosterit) - [Smartly profile](/demand/nz/brands/smartly) - [All payroll and rostering software in New Zealand](/demand/nz/categories/nz-payroll-and-rostering-software): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rosterit or Smartly more popular in search? In September 2026, Smartly had more branded searches than Rosterit among payroll and rostering software in New Zealand. Smartly had about 4,880 branded searches, while Rosterit had 1,000. Smartly made up 7% of all payroll and rostering software searches we track, and Rosterit accounted for 1.4%. ## Cite this page Brandwave. "Rosterit vs Smartly: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/rosterit-vs-smartly This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rosterit-vs-smartly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.