--- title: "Rootly vs Squadcast: Which is searched more in New Zealand?" description: "Is Rootly or Squadcast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incident management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/rootly-vs-squadcast-sre" publisher: "Brandwave" --- # Rootly vs Squadcast: Which is searched more in New Zealand? Is Rootly or Squadcast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Incident management platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Rootly and Squadcast - **Competitive set**: Incident management platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Rootly Share of Search**: 0.88% - **Squadcast Share of Search**: 0.88% ## Is Rootly or Squadcast more popular in search? - In September 2026, Rootly and Squadcast were level in searches among incident management platforms in New Zealand, with an estimated 30 branded searches each, at 0.88% of the total each. - The lead changed hands 3 times in the 12 months ending September 2026: Rootly took it in November 2025, Squadcast took it in February 2026, Rootly took it in March 2026. - Across the 12 months ending September 2026, Rootly’s share of searches among incident management platforms in New Zealand moved from 1.5% to 0.88%, and its estimated monthly branded searches moved from 50 to 30. - Across the 12 months ending September 2026, Squadcast’s share of searches among incident management platforms in New Zealand moved from 2.1% to 0.88%, and its estimated monthly branded searches moved from 70 to 30. ## Top incident management platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rootly was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Squadcast did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | PagerDuty | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | ecoPortal | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | SiteApp Pro | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Rootly | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Jira Service Management | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | incident.io | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | FireHydrant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Squadcast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about incident management platforms - Asked ChatGPT "Which incident management platform should I use in New Zealand?": 1. ecoPortal, 2. SiteApp Pro, 3. PagerDuty - Asked ChatGPT "What are the best incident management platforms in New Zealand?": 1. ecoPortal, 2. SiteApp Pro, 3. PagerDuty, 4. incident.io, 5. Jira Service Management - Asked ChatGPT "What's the best incident management platform in New Zealand for a service outage?": 1. PagerDuty, 2. incident.io, 3. Jira Service Management - Searched Google, AI Overview "incident management platforms": 1. PagerDuty, 2. Jira Service Management, 3. Rootly - Searched Google, AI Overview "service outage software": 1. Rootly, 2. PagerDuty Not named in any answer: FireHydrant and Squadcast. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand incident management platforms in September 2026? - In September 2026, Squadcast rose from 8th to 7th among incident management platforms in New Zealand. - Estimated monthly branded searches for Rootly in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Month by month | Month | Rootly estimated searches | Rootly Share of Search | Rootly rank | Squadcast estimated searches | Squadcast Share of Search | Squadcast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 1.5% | 7 | 70 | 2.1% | 6 | | Nov 2025 | 70 | 2% | 6 | 50 | 1.4% | 7 | | Dec 2025 | 50 | 1.8% | 6 | 30 | 1.1% | 7 | | Jan 2026 | 90 | 3.1% | 6 | 30 | 1% | 7 | | Feb 2026 | 30 | 0.91% | 7 | 40 | 1.2% | 6 | | Mar 2026 | 70 | 1.9% | 6 | 30 | 0.82% | 8 | | Apr 2026 | 40 | 1.3% | 6 | 30 | 0.97% | 7 | | May 2026 | 40 | 1.4% | 6 | 20 | 0.68% | 8 | | Jun 2026 | 40 | 1.2% | 6 | 20 | 0.58% | 8 | | Jul 2026 | 40 | 1.2% | 6 | 10 | 0.3% | 8 | | Aug 2026 | 40 | 1.2% | 6 | 20 | 0.62% | 8 | | Sep 2026 | 30 | 0.88% | 6 | 30 | 0.88% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Rootly’s and Squadcast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Rootly**: Measured on the search term “rootly”. - **Squadcast**: Measured on the search term “squadcast”. - [Rootly profile](/demand/nz/brands/rootly) - [Squadcast profile](/demand/nz/brands/squadcast-sre) - [All incident management platforms in New Zealand](/demand/nz/categories/nz-incident-management-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Rootly or Squadcast more popular in search? In September 2026, Rootly and Squadcast were level in searches among incident management platforms in New Zealand, with an estimated 30 branded searches each, at 0.88% of the total each. ## Cite this page Brandwave. "Rootly vs Squadcast: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/rootly-vs-squadcast-sre This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rootly-vs-squadcast-sre. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.