---
title: "Roof Guru vs TW Roofing: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Roof Guru or TW Roofing? Compare estimated monthly branded-search demand and Share of Search inside the Napier roofing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/roof-guru-vs-tw-roofing"
publisher: "Brandwave"
---

# Roof Guru vs TW Roofing: Which is more popular by branded search in New Zealand?

Which is more popular in search, Roof Guru or TW Roofing? Compare estimated monthly branded-search demand and Share of Search inside the Napier roofing companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Roof Guru and TW Roofing
- **Competitive set**: Napier roofing companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Roof Guru Share of Search**: 66.7%
- **TW Roofing Share of Search**: 13.3%

## Which is more popular in search, Roof Guru or TW Roofing?

- In August 2026, Roof Guru had more branded searches than TW Roofing among napier roofing companies in New Zealand. Roof Guru was estimated to have 100 branded searches compared to TW Roofing’s 20, and held a 66.7% Share of Search versus TW Roofing’s 13.3%.
- Roof Guru was ahead of TW Roofing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roof Guru’s estimated Share of Search among napier roofing companies in New Zealand moved from 57.1% to 66.7%, and its estimated monthly branded searches moved from 80 to 100.
- Across the 11 months ending August 2026, TW Roofing’s estimated Share of Search among napier roofing companies in New Zealand moved from 28.6% to 13.3%, and its estimated monthly branded searches moved from 40 to 20.

## How did search popularity change for New Zealand napier roofing companies in August 2026?

- In August 2026, TW Roofing gained estimated Share of Search among napier roofing companies in New Zealand, from 10% to 13.3%.
- In August 2026, Roof Guru lost estimated Share of Search among napier roofing companies in New Zealand, from 75% to 66.7%.

## Month by month

| Month | Roof Guru estimated searches | Roof Guru Share of Search | Roof Guru rank | TW Roofing estimated searches | TW Roofing Share of Search | TW Roofing rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 80 | 57.1% | 1 | 40 | 28.6% | 2 |
| Nov 2025 | 80 | 72.7% | 1 | 20 | 18.2% | 2 |
| Dec 2025 | 80 | 66.7% | 1 | 10 | 8.3% | 3 |
| Jan 2026 | 80 | 66.7% | 1 | 20 | 16.7% | 3 |
| Feb 2026 | 80 | 61.5% | 1 | 20 | 15.4% | 3 |
| Mar 2026 | 100 | 76.9% | 1 | 10 | 7.7% | 3 |
| Apr 2026 | 80 | 66.7% | 1 | 20 | 16.7% | 3 |
| May 2026 | 80 | 80% | 1 | 10 | 10% | 3 |
| Jun 2026 | 100 | 71.4% | 1 | 20 | 14.3% | 3 |
| Jul 2026 | 150 | 75% | 1 | 20 | 10% | 3 |
| Aug 2026 | 100 | 66.7% | 1 | 20 | 13.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Roof Guru’s and TW Roofing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Roof Guru**: Measured on the search terms “roof guru” and “roofguru”, summed into one figure.
- **TW Roofing**: Measured on the search term “tw roofing”.

- [Roof Guru profile](/demand/nz/brands/roof-guru)
- [TW Roofing profile](/demand/nz/brands/tw-roofing)
- [All napier roofing companies in New Zealand](/demand/nz/categories/nz-napier-roofing-companies): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Roof Guru or TW Roofing?

In August 2026, Roof Guru had more branded searches than TW Roofing among napier roofing companies in New Zealand. Roof Guru was estimated to have 100 branded searches compared to TW Roofing’s 20, and held a 66.7% Share of Search versus TW Roofing’s 13.3%.

## Cite this page

Brandwave. "Roof Guru vs TW Roofing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/roof-guru-vs-tw-roofing

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/roof-guru-vs-tw-roofing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.