---
title: "Rollo vs Zebra: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Rollo or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Label printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/rollo-vs-zebra"
publisher: "Brandwave"
---

# Rollo vs Zebra: Which is more popular by branded search in New Zealand?

Which is more popular in search, Rollo or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Label printer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Rollo and Zebra
- **Competitive set**: Label printer brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Rollo Share of Search**: 1.3%
- **Zebra Share of Search**: 5.6%

## Which is more popular in search, Rollo or Zebra?

- In August 2026, Zebra had more branded searches than Rollo among label printer brands in New Zealand. Zebra was estimated to have 270 branded searches compared to Rollo’s 60, and held a 5.6% Share of Search versus Rollo’s 1.3%.
- Zebra was ahead of Rollo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rollo’s estimated Share of Search among label printer brands in New Zealand moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 50 to 60.
- Across the 11 months ending August 2026, Zebra’s estimated Share of Search among label printer brands in New Zealand moved from 7.9% to 5.6%, and its estimated monthly branded searches moved from 360 to 270.

## How did search popularity change for New Zealand label printer brands in August 2026?

- In August 2026, Rollo lost estimated Share of Search among label printer brands in New Zealand, from 3.6% to 1.3%.
- Estimated monthly branded searches for Zebra in New Zealand fell 25% over 11 measured months, from 360 to 270 in August 2026.

## Month by month

| Month | Rollo estimated searches | Rollo Share of Search | Rollo rank | Zebra estimated searches | Zebra Share of Search | Zebra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 1.1% | 4 | 360 | 7.9% | 3 |
| Nov 2025 | 60 | 1.5% | 4 | 300 | 7.4% | 3 |
| Dec 2025 | 40 | 0.98% | 4 | 220 | 5.4% | 3 |
| Jan 2026 | 40 | 0.64% | 4 | 300 | 4.8% | 3 |
| Feb 2026 | 40 | 0.77% | 4 | 300 | 5.8% | 3 |
| Mar 2026 | 190 | 3.5% | 4 | 330 | 6.2% | 3 |
| Apr 2026 | 60 | 1.2% | 4 | 300 | 5.8% | 3 |
| May 2026 | 70 | 1.2% | 4 | 280 | 4.7% | 3 |
| Jun 2026 | 130 | 2.2% | 4 | 330 | 5.5% | 3 |
| Jul 2026 | 200 | 3.6% | 4 | 340 | 6.1% | 3 |
| Aug 2026 | 60 | 1.3% | 4 | 270 | 5.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Rollo’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Rollo**: Measured on the search terms “rollo label maker”, “rollo label printer”, “rollo labels”, “rollo printer” and “rollo wireless label printer”, summed into one figure.
- **Zebra**: Measured on the search terms “zebra label maker”, “zebra labels” and “zebra printer”, summed into one figure.

- [Rollo profile](/demand/nz/brands/rollo)
- [Zebra profile](/demand/nz/brands/zebra)
- [All label printer brands in New Zealand](/demand/nz/categories/nz-label-printer-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Rollo or Zebra?

In August 2026, Zebra had more branded searches than Rollo among label printer brands in New Zealand. Zebra was estimated to have 270 branded searches compared to Rollo’s 60, and held a 5.6% Share of Search versus Rollo’s 1.3%.

## Cite this page

Brandwave. "Rollo vs Zebra: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/rollo-vs-zebra

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/rollo-vs-zebra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.