--- title: "Roku vs Xiaomi: Which is searched more in New Zealand?" description: "Is Roku or Xiaomi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/roku-vs-xiaomi" publisher: "Brandwave" --- # Roku vs Xiaomi: Which is searched more in New Zealand? Is Roku or Xiaomi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Streaming device brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Roku and Xiaomi - **Competitive set**: Streaming device brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Roku Share of Search**: 4.5% - **Xiaomi Share of Search**: 22.4% ## Is Roku or Xiaomi more popular in search? - In September 2026, Xiaomi had more branded searches than Roku among streaming device brands in New Zealand. Xiaomi had about 11,200 branded searches, while Roku had 2,240. Xiaomi made up 22.4% of all streaming device brand searches we track, and Roku accounted for 4.5%. - Xiaomi was ahead of Roku in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Roku’s share of searches among streaming device brands in New Zealand moved from 5.9% to 4.5%, and its estimated monthly branded searches moved from 2.6K to 2.2K. - Across the 12 months ending September 2026, Xiaomi’s share of searches among streaming device brands in New Zealand moved from 22.9% to 22.4%, and its estimated monthly branded searches moved from 10.2K to 11.2K. ## Top streaming device brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Roku was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Xiaomi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Google Chromecast | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Apple TV 4K | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon Fire TV Stick | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Roku | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Sky Pod | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Xiaomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about streaming device brands - Asked ChatGPT "Which streaming device brand should I buy in New Zealand?": 1. Google Chromecast, 2. Apple TV 4K, 3. Amazon Fire TV Stick, 4. Roku - Asked ChatGPT "What are the best streaming device brands in New Zealand?": 1. Amazon Fire TV Stick, 2. Google Chromecast, 3. Apple TV 4K, 4. Sky Pod, 5. Roku - Asked ChatGPT "What's the best streaming device brand in New Zealand for a smart tv?": 1. Google Chromecast, 2. Apple TV 4K, 3. Amazon Fire TV Stick - Searched Google, AI Overview "streaming device for tv": 1. Apple TV 4K, 2. Google Chromecast, 3. Amazon Fire TV Stick - Searched Google, AI Overview "chromecast alternative nz": 1. Google Chromecast, 2. Amazon Fire TV Stick, 3. Apple TV 4K Not named in any answer: Xiaomi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand streaming device brands in September 2026? - In September 2026, Xiaomi gained share of searches among streaming device brands in New Zealand, from 18.6% to 22.4%. - In September 2026, Roku lost share of searches among streaming device brands in New Zealand, from 5.5% to 4.5%. ## Month by month | Month | Roku estimated searches | Roku Share of Search | Roku rank | Xiaomi estimated searches | Xiaomi Share of Search | Xiaomi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.6K | 5.9% | 4 | 10.2K | 22.9% | 2 | | Nov 2025 | 2.2K | 4.9% | 5 | 10.2K | 22.6% | 2 | | Dec 2025 | 2.3K | 5% | 4 | 10.1K | 22.2% | 2 | | Jan 2026 | 2.8K | 6% | 4 | 10.1K | 21.9% | 2 | | Feb 2026 | 2.1K | 5.4% | 4 | 8.3K | 21.6% | 2 | | Mar 2026 | 2.4K | 5.5% | 5 | 10K | 22.5% | 2 | | Apr 2026 | 3.5K | 7.3% | 5 | 9.8K | 20.7% | 2 | | May 2026 | 3.3K | 6.2% | 5 | 9.8K | 18.3% | 2 | | Jun 2026 | 3.8K | 5.7% | 5 | 9.7K | 14.7% | 3 | | Jul 2026 | 3.8K | 5.9% | 5 | 8.6K | 13.5% | 3 | | Aug 2026 | 2.9K | 5.5% | 5 | 9.9K | 18.6% | 2 | | Sep 2026 | 2.2K | 4.5% | 5 | 11.2K | 22.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Roku’s and Xiaomi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Roku**: Measured on the search terms “avatar roku”, “roku”, “roku channel”, “roku chromecast”, “roku stick”, “roku streaming device”, “roku streaming stick”, “roku tv”, “roku tv box”, “roku ultra”, “tcl roku tv” and “the roku channel”, summed into one figure. - **Xiaomi**: Measured on the search terms “xiaomi”, “xiaomi band”, “xiaomi camera”, “xiaomi earbuds”, “xiaomi electric scooter”, “xiaomi pad”, “xiaomi projector”, “xiaomi redmi”, “xiaomi robot vacuum”, “xiaomi scale”, “xiaomi scooter”, “xiaomi smartwatch”, “xiaomi vacuum”, “xiaomi vacuum cleaner” and “xiaomi watch”, summed into one figure. - [Roku profile](/demand/nz/brands/roku) - [Xiaomi profile](/demand/nz/brands/xiaomi) - [All streaming device brands in New Zealand](/demand/nz/categories/nz-streaming-device-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Roku or Xiaomi more popular in search? In September 2026, Xiaomi had more branded searches than Roku among streaming device brands in New Zealand. Xiaomi had about 11,200 branded searches, while Roku had 2,240. Xiaomi made up 22.4% of all streaming device brand searches we track, and Roku accounted for 4.5%. ## Cite this page Brandwave. "Roku vs Xiaomi: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/roku-vs-xiaomi This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/roku-vs-xiaomi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.