---
title: "Roku Gin vs Tanqueray: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Roku Gin or Tanqueray? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/roku-gin-vs-tanqueray"
publisher: "Brandwave"
---

# Roku Gin vs Tanqueray: Which is more popular by branded search in New Zealand?

Which is more popular in search, Roku Gin or Tanqueray? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Roku Gin and Tanqueray
- **Competitive set**: Gin brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Roku Gin Share of Search**: 8.3%
- **Tanqueray Share of Search**: 16.9%

## Which is more popular in search, Roku Gin or Tanqueray?

- In August 2026, Tanqueray had more branded searches than Roku Gin among gin brands in New Zealand. Tanqueray was estimated to have 2.1K branded searches compared to Roku Gin’s 1K, and held a 16.9% Share of Search versus Roku Gin’s 8.3%.
- Tanqueray was ahead of Roku Gin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Roku Gin’s estimated Share of Search among gin brands in New Zealand moved from 8.9% to 8.3%, and its estimated monthly branded searches moved from 1.1K to 1K.
- Across the 11 months ending August 2026, Tanqueray’s estimated Share of Search among gin brands in New Zealand moved from 12.3% to 16.9%, and its estimated monthly branded searches moved from 1.6K to 2.1K.

## How did search popularity change for New Zealand gin brands in August 2026?

- In August 2026, Roku Gin lost estimated Share of Search among gin brands in New Zealand, from 9.1% to 8.3%.
- Estimated monthly branded searches for Tanqueray in New Zealand rose 33.3% over 11 measured months, from 1.6K to 2.1K in August 2026.

## Month by month

| Month | Roku Gin estimated searches | Roku Gin Share of Search | Roku Gin rank | Tanqueray estimated searches | Tanqueray Share of Search | Tanqueray rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 8.9% | 6 | 1.6K | 12.3% | 4 |
| Nov 2025 | 1.1K | 8.1% | 6 | 1.6K | 11.6% | 4 |
| Dec 2025 | 2.2K | 9.5% | 5 | 3K | 13.1% | 4 |
| Jan 2026 | 1.1K | 8.8% | 6 | 1.7K | 13.7% | 4 |
| Feb 2026 | 820 | 8.1% | 5 | 1.5K | 14.7% | 4 |
| Mar 2026 | 1K | 9.2% | 5 | 1.5K | 13.2% | 4 |
| Apr 2026 | 1K | 9.4% | 5 | 1.5K | 14.4% | 4 |
| May 2026 | 1.1K | 9.3% | 5 | 2K | 16.8% | 4 |
| Jun 2026 | 880 | 8.5% | 5 | 1.9K | 18.1% | 4 |
| Jul 2026 | 1.1K | 9.1% | 5 | 1.9K | 16.9% | 4 |
| Aug 2026 | 1K | 8.3% | 5 | 2.1K | 16.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Roku Gin’s and Tanqueray’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Roku Gin**: Measured on the search terms “japanese roku gin”, “roku gin”, “roku gin 1 litre”, “roku gin gin”, “roku gin price” and “roku gin suntory”, summed into one figure.
- **Tanqueray**: Measured on the search terms “gin london dry tanqueray”, “no 10 tanqueray gin”, “tanqueray”, “tanqueray 10”, “tanqueray gin”, “tanqueray gin cost”, “tanqueray near me”, “tanqueray no 10”, “tanqueray nz” and “tanqueray online”, summed into one figure.

- [Roku Gin profile](/demand/nz/brands/roku-gin)
- [Tanqueray profile](/demand/nz/brands/tanqueray)
- [All gin brands in New Zealand](/demand/nz/categories/nz-gin-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Roku Gin or Tanqueray?

In August 2026, Tanqueray had more branded searches than Roku Gin among gin brands in New Zealand. Tanqueray was estimated to have 2.1K branded searches compared to Roku Gin’s 1K, and held a 16.9% Share of Search versus Roku Gin’s 8.3%.

## Cite this page

Brandwave. "Roku Gin vs Tanqueray: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/roku-gin-vs-tanqueray

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/roku-gin-vs-tanqueray. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.